Uber is facing issues with public perception, brand, and retaining good employees due to cultural problems. The document suggests Uber adopt an open organization approach to address these issues by making meetings and decisions more transparent, defaulting to openness, and opening its culture similar to open source software. While opening up could help with innovation, community stewardship, user experience, public perception, it also risks competitors copying aspects of Uber's business model. On balance, the benefits of becoming a more open organization outweigh the risks for Uber.

1. Uber Open
Solving culture issues with the Open Organization approach

2. Uber is still doing 'ok' financially…
● has first-mover advantage
● leading User eXperience

3. But it's hemorrhaging in...
● public perception
● brand

4. And my guess is, it will start bleeding out...
● existing good employees
● future good employees
● organizational diversity
● INNOVATION via these losses

5. Uber has some mgmt
changes to make -
culture grows from the top
Uber has some growing up
to do

6. Open Source isn’t Open Org
Fact: non-diverse biases pervade open source
communities
Uber will minimally change public perception
via open source technical projects.

7. Uber CAN show the public it's changed ways
via `open sourcing' its culture
Default to OPEN
Meetings and Decisions made viewable in the
open

8. Checkout
‘The Open Organization’
By Jim Whitehurst
CEO, Red Hat

9. Does opening your
organization catapult Uber’s
competitive advantages?
Are there risks of opening
too much?

10. Uber competitive advantages:
● innovation via employees,
● community stewardship,
● superior UX,
● price,
● public perception

11. Advantage
if Open?
Competitors steal
if Open?
Innovation Yes/No Yes/No
Stewardship Yes No
UX Yes No
Price Yes No/Maybe
Perception Yes No
* See Notes for explanations

12. Five competitive advantages
One and a half potentials for
competitive loss

13. There are extensive
reasons for Uber having a
more OPEN ORGANIZATION