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Erin Macaulay
SAMOA COMMONWEALTH YOUTH GAMES SECRETARIAT | INTERNSHIP FINAL PROJECT
The Year of Youth
A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR
INTERNATIONAL YOUTH MULTI-SPORT EVENTS
BROCK UNIVERSITY
Faculty of Applied Health Sciences
Department of Sport Management
THE YEAR OF YOUTH: A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR INTERNATIONAL
YOUTH MULTI-SPORT EVENTS
Commonwealth Games Federation
2015 Samoa Commonwealth Youth Games Secretariat
Apia, Samoa
Prepared by
Erin Macaulay
4931093
SPMA 4F01
Spring/Summer, 2015
September 14 2015
Samoa Commonwealth Youth Games 2015 Secretariat
Level 5, FMFMII Building
c/- PO. Box L1861
Apia, Samoa
September 14, 2015
Emily Allan-Dakin
Department of Sport Management
Brock University
500 Glenridge Ave
St. Catharines, ON L2S 3A1
Dear Mrs. Allan-Dakin,
This report entitled “THE YEARS OF YOUTH: A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR
INTERNATIONAL YOUTH MULTI-SPORT EVENTS”, was prepared as my major project report for the
Department of Sport Management and for the Samoa Commonwealth Youth Games Secretariat and
governing body Commonwealth Games Federation. This report encompasses work covered from May
12, 2015 to September 13, 2015.
The Samoa Commonwealth Youth Games Secretariat is the main organizing body for the 2015 Youth
Games in Samoa. The purpose of the organization is to ensure successful completion and running of the
Games for the 68 competing nations, their 1000 athletes and 450 Team managers. The Secretariat
encompasses the overarching missions of the Commonwealth Games Federation, which include:
Humanity, Equality and Destiny.
The 2015 Commonwealth Youth Games Secretariat is directed by Vitolio Lui and is primarily involved
with the Commonwealth Youth Games Organizing Committee. This major project is connected to the
Secretariat and the Organizing Committee as volunteer recruitment, planning and training are a critical
element of the Games planning. Volunteers will be the major workforce that will support all functional
areas of the Games. The games will require approximately 1,500 volunteer workforce members to
service all areas of the Games. Ultimately, the major project will ensure adequate numbers of
volunteers will be recruited to fill the predetermined roles, they are trained to successfully completed
their job, and reduce the attrition of unsatisfied volunteers.
This report has been solely prepared and written by me and has not received any previous academic
credit at this or any other institution. I would like to thank Vitolio Lui, Moira Lassen and Lindsay Smith
for their assistance in preparing this document.
Sincerely,
Erin Macaulay
4931093
Table of Contents
Page
EXECUTIVE SUMMARY ………………………………………………………………………………………………………………………… i
1. INTRODUCTION: 2015 Commonwealth Youth Games Samoa …………………………………………………………. 8
2. LITERATURE REVIEW..……………………………………………………………………………………………………………………….10
3. VOLUNTEER PLANNING …………………………………………………………………………………………………………………… 13
4. VOLUNTEER RECRUITMENT & SELECTION
4.1 Call for Volunteers …………………………………………………………………………………………………………… 15
4.2 Volunteer Vetting Process ………………………………………………………………………………………………. 16
4.3 Volunteer Hiring and Accreditation ………………………………………………………………………………… 17
5. VOLUNTEER TRAINING
5.1 General Workforce Training …………………………………………………………………………………………….. 18
5.2 Uniform and Accreditation Distribution and Attrition ……………………………………………………….. 19
6. VOLUNTEER SCHEDULING AND MEAL ALLOCATION
6.1 How Volunteers were Scheduled ……………………………………………………………………………………… 21
6.2 Volunteer Meal Allocations ………………………………………………………………………………………………. 22
7. VOLUNTEER DEPLOYMENT: GAME DAYS
7.1 Volunteers in action…………………………………………………………………………………………………………… 23
7.2 Observations about Plan effectiveness ……………………………………………………………………………… 24
9. CHALLENGES…………………………………………………………………………………………………………………………………….. 25
10. RECOMMENDATIONS…………………………………………………………………………………………………………………….. 27
APPENDIX 1
Call for Volunteers Letter / Advertisement – Word Attachment.…………………………………………………..
APPENDIX 2
Volunteer Accreditation Form – Word Attachment...……………………………………………………………………
APPENDIX 3
General Workforce Volunteer Training Documents – Power point attachment …………………………..
APPENDIX 4
Volunteer Schedule – Excel attachment……..…………………………………………………………………………………
APPENDIX 5:
Request for Quotations – Workforce Uniforms – Word Attachment.………………………………………….
Appendix 6:
Youth Making the Games – Volunteer Montage – Youtube…………………………………………………………
Executive Summary
Purpose of Report
The purpose of this project intends to fill a void that exists in the organization of the 2015
Commonwealth Youth Games in Samoa. Particularly surrounding the attainment of volunteers to help
assist with game day operations and logistics. Due to the structure of the Organizing Committee and
limited staff in the Secretariat, when I arrived for my internship, volunteer planning, acquisition, and
scheduling was a large task that needed to be taken on. This project was created for functional
implementation during the games, to strategically acquire volunteers to fill games time operational
roles. The Youth Games hosted 926 athletes, approximately 250 team officials and 200 Technical
officials competing in nine different sports in eight different venues. This project identified, filled and
monitored all the roles and services that would be necessary to run an international multi-sport event at
the youth level.
Scope of Report
This report looks at the various stages of volunteer planning and implementation for the 2015 Samoa
Commonwealth Youth Games. The report is a debrief on the major elements of volunteer planning,
recruitment, training and scheduling I did while interning for the 2015 Samoa Commonwealth Youth
Games. The report intends to capture the magnitude of what is involved in volunteer planning, what
elements were most important, what was challenging, and how the Samoan culture had an impact on
volunteerism.
Major Points
The report outlines the key components of volunteer planning, recruitment and scheduling. It captures
the steps I put in place to ensure all the functional areas for the games were supported. Items such as
the call for volunteers, volunteer training and uniform and accreditation distribution were key elements
that were planned and the report intends to express how these things were completed. Other items
such as the success and failures of various components of the volunteer plan are also captured in the
report. Ultimately, the report encompasses everything that was done in regards to volunteers for the
games.
Introduction
2015 Samoa Commonwealth Youth Games
Samoa was host to the fifth Commonwealth Youth Games, beginning September 5 to September 11
2015. These games saw 1000 athletes’ ages 14-18 competing in nine different sports for 71
Commonwealth Nations. The sports selected for the Samoa games were: Aquatics, Archery, Athletics,
Boxing, Lawn Bowls, Rugby, Squash, Tennis and Weightlifting. Samoa was awarded the games in 2011
by the Commonwealth Games Federation. Prior to the Commonwealth Youth Games being in Samoa,
Samoa had various experiences with other large sport and cultural events such as; the 2007 Pacific
Games and the 2014 Small Island Development Conference (SIDs).
The 2007 Pacific Games played a major role, in terms of legacy for the 2015 Commonwealth Youth
Games. The facilities that were built for the 2007 games were all updated and retrofitted to support the
inclusion of: Aquatics, Archery, Boxing, Lawn Bowls and Weightlifting, with Squash being the only facility
that needed to be rebuilt. Similarly, the main stadium for the 2015 Commonwealth Youth Games is Apia
Park. This location is home to Samoa’s National Rugby Team Manu Samoa. The facility had to be
updated and certified by the IAAF for the inclusion of Athletics in the 2015 games. Also, Manu Samoa
and the New Zealand All Blacks had a test match, and provided a legacy for the youth Rugby that
occurred at the games in September. In addition to the facilities, Samoa utilized two local colleges and
nineteen hotels in the Apia areas, to accommodate all of the teams, technical officials and accredited
guests of the games. In this regard, the 2015 Commonwealth Youth Games leaves a legacy for both the
College accommodations via external lighting, updated and retrofitted bathrooms facilities.
The Samoa Commonwealth Youth Games has an Organizing Committee of thirteen members, the
Chairman of the Organizing Committee is the Prime Minister of Samoa. Each member of the Organizing
Committee is the head of a subcommittee that is responsible for various logistical components of the
games. Outside of the subcommittees is the Samoa Commonwealth Youth Games Secretariat. The
Secretariat is made up of nine individuals. A large component of the Secretariat is responsible for all
Commonwealth Games Association (CGA) relations, ensuring all of the countries competing have all
their athletes registered in the correct sports and are all accommodated and accredited. The Secretariat
is also responsible for all of the day-to-day functions and liaising with the subcommittees to ensure all
elements of the games were prepared and organized prior to the arrival of teams.
Literature Review
The literature surrounding volunteerism at major sporting events provides valuable insights into various
elements of volunteerism such as: training, expectations, job satisfaction, barriers, motivations,
commitment and retention. Baum, T., & Lockstone, L. (2007), define volunteers as “someone who
willingly gave unpaid help, in the form of time, service or skills, through an organization or group” (p.
32). Literature suggests that each volunteer has different motivations for providing their help and
choosing to be a volunteer at a specific event. Kodama, E., Doherty, A., & Popovic, M. (2013) suggest
individual volunteers engage in events to make a difference, to do something different or to fulfill
personal and/or social enrichment (p. 77). Earlier research suggests similar reasoning as to why
volunteers choose to become involved. Elements such as: helping others and the community, gaining
new experiences, widening one’s horizons or feeling as they personally had to, were all reasons
researchers were able to pin point as to why individuals choose to volunteer (Ralston, R. Downward, P.
& Lumsdom, L. 2004. p. 19). Understanding why individuals choose to volunteer is critical to how major
events are able to recruit volunteers to assist with their event. For the purpose of this report, these
motivations were considered when developing and releasing the call for volunteers for the 2015
Commonwealth Youth Games in Samoa. Not all the motivations directly applied to the culture present
in Samoa, however, the research was still beneficial to the overall recruitment of volunteers.
Further literature discusses the implications of training and how training can positively or negatively
impact a volunteer’s experience. Literature suggests that training should attempt to foster a sense of
community in order to promote a more positive volunteer experience that will lead to greater
commitment and overall satisfaction (Kodama, E. et al. p.78). Research urges that training is imperative
to establishing the volunteer’s sense of belonging to an event. If a volunteer is unsatisfied with their
training experience it may lead to attrition prior to the event starting (Costa, C.A., Chalip, L., Green, C., &
Simes, C. 2006. p. 167). To avoid attrition training should be structured so it ensures interactions among
volunteers, allowing volunteers to establish social connections. These social connections no only
increase satisfaction and commitment to the event, but also act as a form of intrinsic reward (Costa, C.A.
et al. p.169). In addition, to building a volunteer culture, training must also ensure individuals are
trained correctly. Management must discern between specialized volunteers who may only need a
briefing about what their duties entail. In contrast to non-specialized of general volunteers who require
a more comprehensive training session, so they can fully understand their roles and responsibilities as
volunteers (Costa, C.A. et al. p.170-171). Thus, sufficient training measures were employed by the
organizing committee for the 2015 Commonwealth Youth Games. This was done to ensure all
volunteers were satisfied with their experience, fully understood their role and were able to develop
connections that lead to more satisfied and committed volunteers for the games.
Additionally, literature observed the interaction of volunteers and event management. Research has
identified that it is important for event management to fully outline the expectations of volunteers, so
there is no disconnect between what volunteers expect to obtain from the event and what
opportunities will actually be available (Ralston, R. et al. p.15). Further, management must make a
conscious effort to communicate effectively with volunteers for the entire duration of the event. Poor
communication will result in unsatisfied volunteers (Ralston, R. et al. p.22).
Moreover, literature expresses the importance of effective management of volunteers, as better
support leads to a better volunteer experience and satisfaction; job satisfaction is a precursor of
volunteer retention (Kim, M., Kim, M.K., & Odio, M.A. 2010. p. 129). Kim, M., Kim, et al. (2010), define
job satisfaction as a “pleasurable emotional state resulting from the perception of one’s job as
fulfilling…of one’s important job values, providing the values are compatible with one’s needs” (p.129).
Literature has indicated that job satisfaction of volunteers is imperative to the success of the event, and
needs to be a major focus of event organizers as to avoid attrition.
Further, researchers have identified key areas and elements of volunteerism that impact volunteer
retention and future volunteerism. First, previous experiences often play an important role in whether
or not individuals will volunteer again (Ralston, R. et al. p.20). Samoa has been host to the 2007 South
Pacific Games and the 2014 SIDs (Small Island Development) conference, both of these major events
have an impact on whether or not individuals will volunteer for the 2015 Commonwealth Youth Games.
Ralston, R. et al. (2004), state that “volunteer’s predictions of what working at an event will be like
based on experiences of recruitment, training and communication prior to the event” will have an
impact on involvement and retention of volunteers (p.14). Similarly, other external elements such as:
time restrains, financial implications, lack of skills and lack of social confidence play a role in whether or
not individuals choose to volunteer (Ralston, R. et al. p.15). Additionally, retention becomes an issue if
volunteers face “burnout” from a heavy work load and unsatisfactory volunteer numbers (Ralston, R. et
al. p. 16). Also, if a volunteer task is too simple or does not challenge a volunteer, or does not provide
them with the intrinsic rewards they were looking to achieve, those individuals may also choose not to
continue volunteering for the event (Kodama, E. et al. p.78). Elements such as these may even prevent
people from volunteering for future events. It is the goal of this report to ensure that volunteers are left
with a sense of pride and satisfaction of their volunteer experience. In addition, to avoiding attrition by
employing various strategies that literature has deemed necessary to ensure positive volunteer culture,
experience and longevity.
Volunteer Planning
The major purpose of this project was to create an efficient and effective volunteer plan that could be
put in place for the 2015 Samoa Commonwealth Youth Games. Through the use of research and
collaboration with the Secretariat’s Game Planning and Delivery Advisor, I was able to develop a plan
that was implemented on August 31 2015 for the Samoa Commonwealth Youth Games. This plan
captured a total volunteer workforce of 1,000 people working in various functional areas. The
functional areas were identified in two ways. First, the Team Leader Manual that was created for the
games was a valuable resource that outlined all areas in which volunteers would be necessary.
Additionally, I was able to fill some holes through brainstorming sessions with my internship supervisor,
who has vast amounts of knowledge regarding major multi-sports games. Other resources such as
Technical Delegates from each of the nine sports also provided the various volunteer roles they would
need filled by the Organizing Committee.
The establishing of the total number of volunteers that would be required was done in a variety of ways.
First, all areas were allocated a leader to manage a team of volunteers, and each team was created
using a ratio. The ratio depended on the functional area of the volunteers. Sport venue services were
done based on the capacity of the venue and field of play services were done in relation to the number
of athletes competing. This system provided a substantial base to work from as the plan developed.
The numbers were solidified further upon meeting with the Games Chief Coordinator, who instructed
that all volunteers are scheduled on the basis of a maximum of two shifts per day. The shifts were
created by looking at the training and competition schedule for each sport and ensuring there would be
a support staff on venue during these hours. On training days volunteers were scheduled thirty minutes
before training began and thirty minutes after. On competition days volunteers were scheduled one
hour prior to the start of competition to ensure the venue is set-up, spectators are accommodated and
athletes are ready to compete, the same volunteers would remain on shift until competition concluded
for the day. This structure of scheduling volunteers did result in long hours for volunteers, however it
did mean that there did not need to be a transfer of knowledge and all volunteers fully understood their
roles.
Another crucial element to the volunteer planning was ensuring the experience and satisfaction of each
volunteer. A way in which this was done was to ensure that all volunteers received a uniform. For
uniforms, I collaborated with our Chief Coordinator to determine the appropriate number of uniforms
that would need to be ordered. Our Chief Coordinator determined we would outfit all of our general
volunteers with one polo t-shirt, with our games logo on it. Uniforms were ultimately obtained through
a request for quotation process.
Further, another critical element to the volunteer planning phase was creating a breakdown of accurate
numbers of volunteers for our catering team. I developed a daily breakdown of the number of
breakfasts, lunches and dinners that needed to be delivered to each venue. All volunteers were
provided a minimum of two boxed meal per shift, and this critical information to be passed along to
catering, so the boxed breakfasts, lunches and dinner were ready for pick-up by volunteers.
The most intensive elements of the volunteer planning were the logistical elements such as:
accreditation and uniform distribution, volunteer schedule distribution and meal allocations, pick-up
and delivery. All of these required a lot of fore thought as well as man power to ensure it ran
effectively. These various elements and their planning, implementation and success are outlined further
in this report.
Volunteer Recruitment and Selection
Call for Volunteers
The call for volunteers was done in a variety of ways. First, the secretariat connected with local youth
organizations to invite them to volunteer for the event. Samoa’s National Youth Council was a major
contributor of youth volunteers (18-35 years of age). Additionally, local colleges were an excellent way
to recruit volunteers for the games. Outside of the local groups, the Secretariat reached the general
public in two ways: Call for Volunteers in the newspaper and a Call for Volunteers on the radio. The
secretariat released the newspaper ad first, and two weeks later began the radio advertisements,
promoting volunteers to join the games. The original call for volunteers was released on July 22nd
, forty-
five days before the games. The Secretariat did two radio sessions, the first to promote open
registration and the second as to communicate about training days.
Further, the Secretariat also recruited volunteers through the government. The President of the
Organizing Committee is the Prime Minister of Samoa, so the Secretariat asked for a directive to be sent
out to all of the government ministries to release personnel to the Samoa Commonwealth Youth Games.
The volunteer plan outlined the positions that are high functioning and require a specific skills and
designated those positions to members for the government ministries that agreed to participate in the
games. This approach was done to combat some of the cultural implications surrounding volunteerism,
and was a strategy organizing committees from previous events held in Samoa implemented and found
to be successful.
The Call for Volunteer process took approximately a month to complete. It required liaising with the
various groups we were recruiting from. In addition, to coordination with the government ministries.
As well as, continuous community outreach and promotion, utilizing social media as a platform.
Volunteer Vetting Process
The vetting process for the 2015 Commonwealth Youth Games was very simple as it is a very small
island Nation and majority of the people involved in the games are connected to the community, and
personally know the people who registered as volunteers. However, each volunteer was required to
provide a piece of identification that validated who they were. Additionally, each volunteer had to
complete safeguarding training as they were interacting with a vulnerable sector. This component was
crucial as it not only protects each athlete and volunteer, but also protects the Organizing Committee
from anything that occurred.
Volunteer Hiring and Accreditation
After the completion of the volunteer vetting phase The Secretariat was able to recruit approximately
500 volunteers for the 2015 Commonwealth Youth Games. Once all the application forms were
collected, each individual was scheduled in a position and provided their shifts for the games.
Accreditation was a lengthy process and not without its challenges. The initial plan for the games was to
provide each individual volunteer an accreditation with their name, photo and privileges listed on the
card. However, not all parties volunteering for the games were able to follow the correct procedure to
become accredited. The process for accreditation consisted of collating all of the forms into a soft copy
on an excel document and uploading the spreadsheet into our accreditation system Zeus. Once in Zeus
each person was assigned privileges based on their volunteer role for the games, and what secure areas
they would require access to. Further, each person’s photo was attached to their profile on Zeus, and
finally printed. However, during this process we had a great deal of volunteers who’s photos or names
did not match up, or were not taken and prevented our team from printing them in a timely manner.
Eventually, our team had to transition to generic accreditation cards, that did not have names or photos
attached, but rather just controlled the access to all venues. This process was not ideal however the
magnitude of information that was required to be proceed in such a short period of time caused us to
change strategies.
Volunteer Training
General Workforce Volunteer Training
One week before general volunteer training day the planning and coordination began. We organized
the materials that were delivered during the basic training session, that ultimately provided an overview
of the games, highlighted key areas such as: safeguarding, accreditation, daily sign-in, meal allocations
and uniform distribution. We also coordinated for a respected member of the Ministry of Tourism to
deliver our training to the volunteers. Further, we had to coordinate all of the appropriate training
materials to disperse to volunteers. Some materials were basic, such as the safeguarding information
and volunteer transport shuttle. However, other materials were role specific, such as; job descriptions
and organizational charts, for reporting purposes. All of our documents were logoed with our games
logo, as well as with the logo of the sponsor of volunteer training.
In the preparation we also needed to coordinate with catering and transport. We decided to hold our
training day in conjunction with the catering test event, so all volunteers could be feed, and catering
would also be able to mimic the numbers they had during games time. This was an additional step that
was taken, and required continuous communication with the catering team, ensuring we provided them
with accurate and up to date numbers.
Further, we decided to run training at two different venues, so we could do basic training and role
specific training all in one day. This meant we divided the volunteers into two groups based on the
location of their role for the games. Our two locations were our two sport venues, Apia Park and
Tuana’imato. Dividing training required us to do a morning session at Apia Park, and have lunch
delivered from our caterer, who were based at Tuana’imato. This allowed us to provide venue specific
training and a meal, and also allowed catering and transport to test their boxed meal delivery system,
prior to games time. Our afternoon session was held at Tuana’imato, and catering served dinner to our
volunteers. Both sessions received the same basic training, and then were divided based on venue for
their role specific training.
The training session was mildly successfully, and saw a decent turn out from the general workforce
volunteers. Our team intended to utilize an online texting software to contact all of the volunteers
regarding training, however, this system did not work as effectively as we had hoped and did not reach
the mass population. As an alternative measure we cold called all the volunteers in an attempt to reach
as many volunteers as possible. Unfortunately, majority of the volunteers did not have consistent
access to communication means such as email, which would be an easier form of communication and
allow for better transfer of information. This cultural element in addition to the failure of our texting
system caused us to not have the intended outcome of volunteers at our training session. However,
those that attended training ultimately became the most committed of our volunteers.
Uniform and Accreditation Distribution and Attrition
Uniform and accreditation distribution was held over three days. We did a soft opening on August 31st
,
we took the uniforms and completed accreditations to the Government Building where most of the
ministries were based for them to be distributed. During the soft opening a large majority of the
government volunteers that had originally been appointed by their ministries, were replaced by other
employees. This resulted in the soft opening turning into another registration day, where we had to
collect information from all of the replacement volunteers in order to print new accreditation cards.
The lack of consistency with the government volunteers, who received a directive to be involved in the
games, caused there to be a drastic increase and uncertainty of information negatively impacting the
uniform and accreditation distribution.
On September 1st
and 2nd
general uniform and accreditation distribution was organized. The completed
accreditations were printed and the matching schedule was placed in the envelope with the card. This
allowed for easier distribution. Unfortunately, not all general workforce volunteers’ accreditations were
completed and resulted in them having to return multiple times to pick-up their identification. As stated
earlier, our accreditation team had to transition into utilizing generic cards for the games, as the first
shift of volunteers commenced on September 3rd
. The generic cards were disappointing for the
volunteers, as they did not receive a personalized memento from the games, however, it was what
needed to be done in order to control access and safeguard our athletes.
Between registration and uniform distribution I recognized a great deal of attrition. There were a large
number of volunteers who registered to assist with the games, but never materialized at training or
uniform distribution. I would partly attribute this to the lack of communication I was able to employ to
the volunteers leading up to the games. Additionally, there were a lot of general workforce volunteers
who decided to participate in another event surrounding the games; be it the opening and closing
ceremonies, or the Teuila festival (annual cultural festival) that was scheduled to run in conjunction with
the Samoa Commonwealth Youth Games. Further, there was another wave of attrition after the
conclusion of uniform and accreditation distribution. There were numerous volunteers who attended
uniform distribution, but never attended a shift. Lastly, once the games commenced a portion of the
volunteer workforce stopped attending their shifts, as they may not have been stationed at the venue of
their choice, were underwhelmed with their role for the games or had trouble securing reliable
transport.
Volunteer Scheduling and Meal Allocation
How Volunteers were scheduled
The volunteer plan took a comprehensive look at all of the functional areas volunteers would be
responsible for and they were scheduled accordingly. Volunteers in the service areas such as; Athlete
Services, Spectator Services, Games Family Services and CGA (Commonwealth Games Association)
Services, were scheduled for a skeleton shifts prior to the start of competition based on the training
times for each venue and sport. The sport specific (field of play) volunteers did not begin work until the
competition began, and similarly to the service volunteers were scheduled based on the competition
schedule. Volunteers working a skeleton shift prior to the start of competition were asked to arrive to
the venue thirty minutes prior to athletes arriving for training and remaining on venue thirty minutes
post the last training session. Similarly, when competition began all volunteers were asked to arrive one
hour prior to the start of competition and remain on the venue for thirty minutes after the completion
of competition. Volunteers were not scheduled for any breaks during their shift, however, the
workforce team leader was responsible for delegating breaks to each volunteers. This was particularly
important during peak competition hours to ensure the volunteers were able to eat their allotted meal,
but also not sacrifice service in the venue.
Further, the college accommodations required a volunteer staff, as the colleges were temporary
accommodations that did not have an existing service team, like a hotel. Volunteers made up the bulk
of the service teams at the two college accommodations. These volunteers worked a specific schedule
set out by the village operations coordinator. Village operations volunteers were scheduled for three
shifts per day on a twenty-four hour cycle. The first shift operated 6am until 2pm, the second 2pm-
10pm and the third 10pm-6am. The shifts at the village worked on a 24 hour cycle to ensure continuous
service to the client groups residing at the colleges in case of emergencies or questions.
Volunteer Meal Allocations
Through collaboration with the Chief Coordinator for the Games and the Catering Contractor I was able
to implement the meal allocation system for the volunteers. The caterer at Tuana’imato Sport venue
supplied a boxed breakfast, lunch and dinner for all the volunteers schedule and allocated a meal. It
was agreed that all volunteers would be provide two meal per shift, and it would be pre-prepared and
boxed.
When allocating meals, the majority of volunteers were located at Tuana’imato, and those scheduled at
Apia Park and the two college accommodations had their meals delivered to their venue by the games
transport team. At the beginning of a volunteer’s shift they would sign-in and the number of volunteers
on shift for the day was relayed to the caterer so the correct number of meals were delivered. The on
shift volunteer rosters for each venue indicated their numbers to the caterer and meals were delivered
accordingly. Each venue was outfitted with a workforce volunteer area, which was dedicated as a break
area for all volunteers on shift. Workforce volunteers could either pick their lunch up from the tent, or a
member of the volunteer meal distribution team would deliver lunch to the specified sport venue.
Appendix two indicates the breakdown of estimated meals based on the number of volunteers
scheduled for a shift that day at each venue.
Volunteer Deployment: Game Days
Volunteers in action
As a whole the volunteer plan was a success. Each venue had dedicated and enthusiastic volunteers to
support the technical staff and the athletes. I was able to secure two fantastic volunteer coordinators
who assisted in the management of the volunteers on a daily basis. The volunteer coordinators were
responsible for recording which volunteers were on shift, ensuring food delivery and redeploying
volunteers to areas of need upon request. The volunteer coordinators were an instrumental component
to the success of the volunteer plan. Additionally, each venue had a workforce team leader who liaised
with the volunteer coordinator about the specific needs of each venue. The workforce team leaders
turned out to be an integral part of the volunteer plan, as they provided support to the volunteer
coordinators and were responsible for managing the workforce on their specified venue.
The structure of the volunteer plan was successful; however, it was truly the general workforce
volunteers who made the event what it was. The general workforce volunteers went above and beyond
their specified roles. They were attentive and engaging with the youth athletes and truly embodied the
spirit of Samoa and her culture. The culture in Samoa is very attentive and joyful; it showed when
interacting with each of the volunteers.
Observations about plan effectiveness
Overall the volunteer plan was effective. It most definitely was not without its holes. A lot of the
preparation work that was done could have used more fine tuning and definition. For example, roles
and responsibilities for each volunteer role were created, however they were never distributed to the
volunteers themselves. There were many instances where either I or a member of my volunteer
coordination team had to quickly explain to a volunteer their role during their shift. This type of system
is not ideal. Going forward, it would be wise to orchestrate more effective pre games communication
regarding things such as training and on venue familiarization. One of the largest pieces of feedback I
received from the volunteers was the lack of role definition and total role and job ambiguity. This is
something going forward I would work hard to prevent.
Further, other elements of the volunteer plan and schedule did not hold up when people were added to
the equation. For example, a large majority of people had conflicts with at least one of the shifts they
were provided. In future, it would be beneficial to include an availability matrix to the registration form.
This would allow for greater success of volunteer scheduling and prevent multiple changes. Similarly, it
would have been beneficial to list the sports that athletes were participating in on the registration form
as it would have allowed for more accurate placement of volunteers and prevent people from being
dissatisfied with their location. Ultimately, the most substantial component that was missing from the
volunteer plan was a measure that helped to capture the interests and skills of each specific volunteer. I
believe a lack of information about the volunteers recruited and minimal communication and
interaction with the volunteers prior to their involvement with the event were the two most substantial
stumbling blocks.
In contrast, there were also a multitude of instances where the plan was effective and positively
benefited both the volunteers and the games themselves. On various occasions I received feedback
from volunteers about how much they were enjoying their experience and all of the positives they were
able to take away from it. Both of my volunteer coordinators expressed to me their views on their
experience volunteering for the games. Both of them discussed the opportunity for growth, how they
enjoyed the challenging experience and going forward they recognized how much they were capable of.
Hearing feedback such as this solidified to me the positive outcomes of this volunteer plan and how if
you provide people with opportunity they rise to the occasion. Some legacy was clearly left behind.
Challenges
Cultural Implications
When I first began this project, I did not realize the cultural elements that were going to pose such
challenges to developing a volunteer plan, schedule and training. First, volunteerism is something that
not everyone in Samoa understands. A great deal of people believe they should be compensated in
some manner for their work, and for a few, a meal and a t-shirt was not enough. Conversely, there were
a great deal of people, particularly the younger demographic (18-35), that understood the importance of
volunteering, and were able to see the benefit to being involved in an event such as the Commonwealth
Youth Games.
The largest cultural implication we faced was that of hierarchy and placing people of higher status in
appropriate roles that were not viewed as beneath them. This was a key factor as half of our volunteer
workforce came from the government ministries. We liaised with various members of the government
to ensure all government professionals were placed according to rank and seniority, also ensuring that
the government members were not partaking in any menial tasks.
Unfortunately, having such a large workforce from the government sector caused other volunteers,
particularly the youth (18-35) to be placed in smaller positions, with less responsibility and autonomy.
This did not match my intended goal for the project, to leave a legacy that improved volunteerism and
raised the self-efficacy of the youth demographic in Samoa.
Further, another interesting cultural implication was that of shame. Shaming is evident in the Samoan
culture, and often causes people to not want to act, or take initiative themselves, in fear of doing it
wrong, or having members of the community view them negatively. This is as much a cultural issue as it
is religious.
Religion was also a major factor that needed to be considered when seeking out volunteers and creating
a workforce schedule for the games. In Samoa, Sundays are a day of worship, all business in the
community are closed on Sundays as almost everyone attends church; once in the morning and once in
the evening. This was a major obstacle for me as I developed the schedule, knowing that people were
scheduled on a Sunday. This had two implications. First, it caused some attrition of volunteers as
individuals choose church over attending their volunteer shift. Secondly, those who did attend their
Sunday shift were potentially viewed negatively by members of their communities for not attending
church. Either way Sunday shifts caused an issue for the games.
Recommendations
As a whole the volunteer plan was successful, however we did encounter a few obstacles that faulted
various elements of the plan. If this was to be implemented again there were various components I
would do differently. First, I would suggest beginning the recruitment of volunteers earlier allowing for
greater time to coordinate, training and accredit the correct people. Similarly, I would improve the
accreditation form we asked them to complete, by adding a section about special skills, so we had a way
to measure what roles would be the best for each volunteer. Further, I would suggest minimizing the
use of government volunteers as they were not as invested as the general public who wished to engage
with the games. However, it was beneficial to have people with special skill sets in specific positions
such as; team liaison officers, IT assistants and village operations. Additionally, having a hard deadline
for volunteer registration would be wise. Unfortunately, we allowed ours to remain open and continued
to accept volunteer’s right up until the games. By doing this we ended up running out of t-shirts and
had mass amounts of information to attempt to upload into Zeus. Lastly, improving the overall
communication to the volunteers would be beneficial. Both training and uniform distribution days did
not have the turnout we intended because of the breakdown and lack of communication between the
volunteers and the Secretariat. If these elements were improved going forward the overall plan
effectiveness would improve immensely, and may ultimately improve the volunteer’s enjoyment.
References
Baum. T, & Lockstone, L. (2007). Volunteers and Mega Sporting Events: Developing a Research
Framework. International Journal of Event Management Research. Volume 3, p. 29-37.
Costa, C.A., Chalip, L., Green, C., & Simes, C. (2006). Reconsidering the Role of Training in Event
Volunteers’ Satisfaction. Sport Management Review, No. 9, 165 – 182.
Kim, M., Kim, M.K., & Odio, M.A. (2010). Are you proud?: The influence of sport and community identity
and job satisfaction on pride of mega-event volunteers. Event Management, Vol. 14, 127 – 136.
Kodama, E., Doherty, A., & Popovic, M. (2013). Front line insight: an autoethnography of the
Vancouver 2010 volunteer experience. European Sport Management Quarterly. Vol. 13, No. 1,
76-93
Ralston, R., Downward, P., & Lumsdon, L. (2004). The Expectations of Volunteers prior to the XVII
Commonwealth Games, 2002: A Qualitative Study. Event Management, Vol. 9, 13 – 26.
NOTES:
Appendix 6: Link to video on Youth Volunteers
http://www.samoacyg2015.ws/?p=1240
OR
Youtube – Youth making the games by Young Reports Academy

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Year of Youth - V Commonwealth Youth Games

  • 1. Erin Macaulay SAMOA COMMONWEALTH YOUTH GAMES SECRETARIAT | INTERNSHIP FINAL PROJECT The Year of Youth A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR INTERNATIONAL YOUTH MULTI-SPORT EVENTS
  • 2. BROCK UNIVERSITY Faculty of Applied Health Sciences Department of Sport Management THE YEAR OF YOUTH: A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR INTERNATIONAL YOUTH MULTI-SPORT EVENTS Commonwealth Games Federation 2015 Samoa Commonwealth Youth Games Secretariat Apia, Samoa Prepared by Erin Macaulay 4931093 SPMA 4F01 Spring/Summer, 2015 September 14 2015
  • 3. Samoa Commonwealth Youth Games 2015 Secretariat Level 5, FMFMII Building c/- PO. Box L1861 Apia, Samoa September 14, 2015 Emily Allan-Dakin Department of Sport Management Brock University 500 Glenridge Ave St. Catharines, ON L2S 3A1 Dear Mrs. Allan-Dakin, This report entitled “THE YEARS OF YOUTH: A VOLUNTEER PLAN, PROGRAM AND TRAINING MODEL FOR INTERNATIONAL YOUTH MULTI-SPORT EVENTS”, was prepared as my major project report for the Department of Sport Management and for the Samoa Commonwealth Youth Games Secretariat and governing body Commonwealth Games Federation. This report encompasses work covered from May 12, 2015 to September 13, 2015. The Samoa Commonwealth Youth Games Secretariat is the main organizing body for the 2015 Youth Games in Samoa. The purpose of the organization is to ensure successful completion and running of the Games for the 68 competing nations, their 1000 athletes and 450 Team managers. The Secretariat encompasses the overarching missions of the Commonwealth Games Federation, which include: Humanity, Equality and Destiny. The 2015 Commonwealth Youth Games Secretariat is directed by Vitolio Lui and is primarily involved with the Commonwealth Youth Games Organizing Committee. This major project is connected to the Secretariat and the Organizing Committee as volunteer recruitment, planning and training are a critical element of the Games planning. Volunteers will be the major workforce that will support all functional areas of the Games. The games will require approximately 1,500 volunteer workforce members to service all areas of the Games. Ultimately, the major project will ensure adequate numbers of volunteers will be recruited to fill the predetermined roles, they are trained to successfully completed their job, and reduce the attrition of unsatisfied volunteers. This report has been solely prepared and written by me and has not received any previous academic credit at this or any other institution. I would like to thank Vitolio Lui, Moira Lassen and Lindsay Smith for their assistance in preparing this document. Sincerely, Erin Macaulay 4931093
  • 4. Table of Contents Page EXECUTIVE SUMMARY ………………………………………………………………………………………………………………………… i 1. INTRODUCTION: 2015 Commonwealth Youth Games Samoa …………………………………………………………. 8 2. LITERATURE REVIEW..……………………………………………………………………………………………………………………….10 3. VOLUNTEER PLANNING …………………………………………………………………………………………………………………… 13 4. VOLUNTEER RECRUITMENT & SELECTION 4.1 Call for Volunteers …………………………………………………………………………………………………………… 15 4.2 Volunteer Vetting Process ………………………………………………………………………………………………. 16 4.3 Volunteer Hiring and Accreditation ………………………………………………………………………………… 17 5. VOLUNTEER TRAINING 5.1 General Workforce Training …………………………………………………………………………………………….. 18 5.2 Uniform and Accreditation Distribution and Attrition ……………………………………………………….. 19 6. VOLUNTEER SCHEDULING AND MEAL ALLOCATION 6.1 How Volunteers were Scheduled ……………………………………………………………………………………… 21 6.2 Volunteer Meal Allocations ………………………………………………………………………………………………. 22 7. VOLUNTEER DEPLOYMENT: GAME DAYS 7.1 Volunteers in action…………………………………………………………………………………………………………… 23 7.2 Observations about Plan effectiveness ……………………………………………………………………………… 24 9. CHALLENGES…………………………………………………………………………………………………………………………………….. 25 10. RECOMMENDATIONS…………………………………………………………………………………………………………………….. 27 APPENDIX 1 Call for Volunteers Letter / Advertisement – Word Attachment.………………………………………………….. APPENDIX 2 Volunteer Accreditation Form – Word Attachment...…………………………………………………………………… APPENDIX 3 General Workforce Volunteer Training Documents – Power point attachment ………………………….. APPENDIX 4 Volunteer Schedule – Excel attachment……..………………………………………………………………………………… APPENDIX 5:
  • 5. Request for Quotations – Workforce Uniforms – Word Attachment.…………………………………………. Appendix 6: Youth Making the Games – Volunteer Montage – Youtube…………………………………………………………
  • 6. Executive Summary Purpose of Report The purpose of this project intends to fill a void that exists in the organization of the 2015 Commonwealth Youth Games in Samoa. Particularly surrounding the attainment of volunteers to help assist with game day operations and logistics. Due to the structure of the Organizing Committee and limited staff in the Secretariat, when I arrived for my internship, volunteer planning, acquisition, and scheduling was a large task that needed to be taken on. This project was created for functional implementation during the games, to strategically acquire volunteers to fill games time operational roles. The Youth Games hosted 926 athletes, approximately 250 team officials and 200 Technical officials competing in nine different sports in eight different venues. This project identified, filled and monitored all the roles and services that would be necessary to run an international multi-sport event at the youth level. Scope of Report This report looks at the various stages of volunteer planning and implementation for the 2015 Samoa Commonwealth Youth Games. The report is a debrief on the major elements of volunteer planning, recruitment, training and scheduling I did while interning for the 2015 Samoa Commonwealth Youth Games. The report intends to capture the magnitude of what is involved in volunteer planning, what elements were most important, what was challenging, and how the Samoan culture had an impact on volunteerism. Major Points The report outlines the key components of volunteer planning, recruitment and scheduling. It captures the steps I put in place to ensure all the functional areas for the games were supported. Items such as
  • 7. the call for volunteers, volunteer training and uniform and accreditation distribution were key elements that were planned and the report intends to express how these things were completed. Other items such as the success and failures of various components of the volunteer plan are also captured in the report. Ultimately, the report encompasses everything that was done in regards to volunteers for the games.
  • 8. Introduction 2015 Samoa Commonwealth Youth Games Samoa was host to the fifth Commonwealth Youth Games, beginning September 5 to September 11 2015. These games saw 1000 athletes’ ages 14-18 competing in nine different sports for 71 Commonwealth Nations. The sports selected for the Samoa games were: Aquatics, Archery, Athletics, Boxing, Lawn Bowls, Rugby, Squash, Tennis and Weightlifting. Samoa was awarded the games in 2011 by the Commonwealth Games Federation. Prior to the Commonwealth Youth Games being in Samoa, Samoa had various experiences with other large sport and cultural events such as; the 2007 Pacific Games and the 2014 Small Island Development Conference (SIDs). The 2007 Pacific Games played a major role, in terms of legacy for the 2015 Commonwealth Youth Games. The facilities that were built for the 2007 games were all updated and retrofitted to support the inclusion of: Aquatics, Archery, Boxing, Lawn Bowls and Weightlifting, with Squash being the only facility that needed to be rebuilt. Similarly, the main stadium for the 2015 Commonwealth Youth Games is Apia Park. This location is home to Samoa’s National Rugby Team Manu Samoa. The facility had to be updated and certified by the IAAF for the inclusion of Athletics in the 2015 games. Also, Manu Samoa and the New Zealand All Blacks had a test match, and provided a legacy for the youth Rugby that occurred at the games in September. In addition to the facilities, Samoa utilized two local colleges and nineteen hotels in the Apia areas, to accommodate all of the teams, technical officials and accredited guests of the games. In this regard, the 2015 Commonwealth Youth Games leaves a legacy for both the College accommodations via external lighting, updated and retrofitted bathrooms facilities. The Samoa Commonwealth Youth Games has an Organizing Committee of thirteen members, the Chairman of the Organizing Committee is the Prime Minister of Samoa. Each member of the Organizing Committee is the head of a subcommittee that is responsible for various logistical components of the
  • 9. games. Outside of the subcommittees is the Samoa Commonwealth Youth Games Secretariat. The Secretariat is made up of nine individuals. A large component of the Secretariat is responsible for all Commonwealth Games Association (CGA) relations, ensuring all of the countries competing have all their athletes registered in the correct sports and are all accommodated and accredited. The Secretariat is also responsible for all of the day-to-day functions and liaising with the subcommittees to ensure all elements of the games were prepared and organized prior to the arrival of teams.
  • 10. Literature Review The literature surrounding volunteerism at major sporting events provides valuable insights into various elements of volunteerism such as: training, expectations, job satisfaction, barriers, motivations, commitment and retention. Baum, T., & Lockstone, L. (2007), define volunteers as “someone who willingly gave unpaid help, in the form of time, service or skills, through an organization or group” (p. 32). Literature suggests that each volunteer has different motivations for providing their help and choosing to be a volunteer at a specific event. Kodama, E., Doherty, A., & Popovic, M. (2013) suggest individual volunteers engage in events to make a difference, to do something different or to fulfill personal and/or social enrichment (p. 77). Earlier research suggests similar reasoning as to why volunteers choose to become involved. Elements such as: helping others and the community, gaining new experiences, widening one’s horizons or feeling as they personally had to, were all reasons researchers were able to pin point as to why individuals choose to volunteer (Ralston, R. Downward, P. & Lumsdom, L. 2004. p. 19). Understanding why individuals choose to volunteer is critical to how major events are able to recruit volunteers to assist with their event. For the purpose of this report, these motivations were considered when developing and releasing the call for volunteers for the 2015 Commonwealth Youth Games in Samoa. Not all the motivations directly applied to the culture present in Samoa, however, the research was still beneficial to the overall recruitment of volunteers. Further literature discusses the implications of training and how training can positively or negatively impact a volunteer’s experience. Literature suggests that training should attempt to foster a sense of community in order to promote a more positive volunteer experience that will lead to greater commitment and overall satisfaction (Kodama, E. et al. p.78). Research urges that training is imperative to establishing the volunteer’s sense of belonging to an event. If a volunteer is unsatisfied with their training experience it may lead to attrition prior to the event starting (Costa, C.A., Chalip, L., Green, C., & Simes, C. 2006. p. 167). To avoid attrition training should be structured so it ensures interactions among
  • 11. volunteers, allowing volunteers to establish social connections. These social connections no only increase satisfaction and commitment to the event, but also act as a form of intrinsic reward (Costa, C.A. et al. p.169). In addition, to building a volunteer culture, training must also ensure individuals are trained correctly. Management must discern between specialized volunteers who may only need a briefing about what their duties entail. In contrast to non-specialized of general volunteers who require a more comprehensive training session, so they can fully understand their roles and responsibilities as volunteers (Costa, C.A. et al. p.170-171). Thus, sufficient training measures were employed by the organizing committee for the 2015 Commonwealth Youth Games. This was done to ensure all volunteers were satisfied with their experience, fully understood their role and were able to develop connections that lead to more satisfied and committed volunteers for the games. Additionally, literature observed the interaction of volunteers and event management. Research has identified that it is important for event management to fully outline the expectations of volunteers, so there is no disconnect between what volunteers expect to obtain from the event and what opportunities will actually be available (Ralston, R. et al. p.15). Further, management must make a conscious effort to communicate effectively with volunteers for the entire duration of the event. Poor communication will result in unsatisfied volunteers (Ralston, R. et al. p.22). Moreover, literature expresses the importance of effective management of volunteers, as better support leads to a better volunteer experience and satisfaction; job satisfaction is a precursor of volunteer retention (Kim, M., Kim, M.K., & Odio, M.A. 2010. p. 129). Kim, M., Kim, et al. (2010), define job satisfaction as a “pleasurable emotional state resulting from the perception of one’s job as fulfilling…of one’s important job values, providing the values are compatible with one’s needs” (p.129). Literature has indicated that job satisfaction of volunteers is imperative to the success of the event, and needs to be a major focus of event organizers as to avoid attrition.
  • 12. Further, researchers have identified key areas and elements of volunteerism that impact volunteer retention and future volunteerism. First, previous experiences often play an important role in whether or not individuals will volunteer again (Ralston, R. et al. p.20). Samoa has been host to the 2007 South Pacific Games and the 2014 SIDs (Small Island Development) conference, both of these major events have an impact on whether or not individuals will volunteer for the 2015 Commonwealth Youth Games. Ralston, R. et al. (2004), state that “volunteer’s predictions of what working at an event will be like based on experiences of recruitment, training and communication prior to the event” will have an impact on involvement and retention of volunteers (p.14). Similarly, other external elements such as: time restrains, financial implications, lack of skills and lack of social confidence play a role in whether or not individuals choose to volunteer (Ralston, R. et al. p.15). Additionally, retention becomes an issue if volunteers face “burnout” from a heavy work load and unsatisfactory volunteer numbers (Ralston, R. et al. p. 16). Also, if a volunteer task is too simple or does not challenge a volunteer, or does not provide them with the intrinsic rewards they were looking to achieve, those individuals may also choose not to continue volunteering for the event (Kodama, E. et al. p.78). Elements such as these may even prevent people from volunteering for future events. It is the goal of this report to ensure that volunteers are left with a sense of pride and satisfaction of their volunteer experience. In addition, to avoiding attrition by employing various strategies that literature has deemed necessary to ensure positive volunteer culture, experience and longevity.
  • 13. Volunteer Planning The major purpose of this project was to create an efficient and effective volunteer plan that could be put in place for the 2015 Samoa Commonwealth Youth Games. Through the use of research and collaboration with the Secretariat’s Game Planning and Delivery Advisor, I was able to develop a plan that was implemented on August 31 2015 for the Samoa Commonwealth Youth Games. This plan captured a total volunteer workforce of 1,000 people working in various functional areas. The functional areas were identified in two ways. First, the Team Leader Manual that was created for the games was a valuable resource that outlined all areas in which volunteers would be necessary. Additionally, I was able to fill some holes through brainstorming sessions with my internship supervisor, who has vast amounts of knowledge regarding major multi-sports games. Other resources such as Technical Delegates from each of the nine sports also provided the various volunteer roles they would need filled by the Organizing Committee. The establishing of the total number of volunteers that would be required was done in a variety of ways. First, all areas were allocated a leader to manage a team of volunteers, and each team was created using a ratio. The ratio depended on the functional area of the volunteers. Sport venue services were done based on the capacity of the venue and field of play services were done in relation to the number of athletes competing. This system provided a substantial base to work from as the plan developed. The numbers were solidified further upon meeting with the Games Chief Coordinator, who instructed that all volunteers are scheduled on the basis of a maximum of two shifts per day. The shifts were created by looking at the training and competition schedule for each sport and ensuring there would be a support staff on venue during these hours. On training days volunteers were scheduled thirty minutes before training began and thirty minutes after. On competition days volunteers were scheduled one hour prior to the start of competition to ensure the venue is set-up, spectators are accommodated and athletes are ready to compete, the same volunteers would remain on shift until competition concluded
  • 14. for the day. This structure of scheduling volunteers did result in long hours for volunteers, however it did mean that there did not need to be a transfer of knowledge and all volunteers fully understood their roles. Another crucial element to the volunteer planning was ensuring the experience and satisfaction of each volunteer. A way in which this was done was to ensure that all volunteers received a uniform. For uniforms, I collaborated with our Chief Coordinator to determine the appropriate number of uniforms that would need to be ordered. Our Chief Coordinator determined we would outfit all of our general volunteers with one polo t-shirt, with our games logo on it. Uniforms were ultimately obtained through a request for quotation process. Further, another critical element to the volunteer planning phase was creating a breakdown of accurate numbers of volunteers for our catering team. I developed a daily breakdown of the number of breakfasts, lunches and dinners that needed to be delivered to each venue. All volunteers were provided a minimum of two boxed meal per shift, and this critical information to be passed along to catering, so the boxed breakfasts, lunches and dinner were ready for pick-up by volunteers. The most intensive elements of the volunteer planning were the logistical elements such as: accreditation and uniform distribution, volunteer schedule distribution and meal allocations, pick-up and delivery. All of these required a lot of fore thought as well as man power to ensure it ran effectively. These various elements and their planning, implementation and success are outlined further in this report.
  • 15. Volunteer Recruitment and Selection Call for Volunteers The call for volunteers was done in a variety of ways. First, the secretariat connected with local youth organizations to invite them to volunteer for the event. Samoa’s National Youth Council was a major contributor of youth volunteers (18-35 years of age). Additionally, local colleges were an excellent way to recruit volunteers for the games. Outside of the local groups, the Secretariat reached the general public in two ways: Call for Volunteers in the newspaper and a Call for Volunteers on the radio. The secretariat released the newspaper ad first, and two weeks later began the radio advertisements, promoting volunteers to join the games. The original call for volunteers was released on July 22nd , forty- five days before the games. The Secretariat did two radio sessions, the first to promote open registration and the second as to communicate about training days. Further, the Secretariat also recruited volunteers through the government. The President of the Organizing Committee is the Prime Minister of Samoa, so the Secretariat asked for a directive to be sent out to all of the government ministries to release personnel to the Samoa Commonwealth Youth Games. The volunteer plan outlined the positions that are high functioning and require a specific skills and designated those positions to members for the government ministries that agreed to participate in the games. This approach was done to combat some of the cultural implications surrounding volunteerism, and was a strategy organizing committees from previous events held in Samoa implemented and found to be successful. The Call for Volunteer process took approximately a month to complete. It required liaising with the various groups we were recruiting from. In addition, to coordination with the government ministries. As well as, continuous community outreach and promotion, utilizing social media as a platform.
  • 16. Volunteer Vetting Process The vetting process for the 2015 Commonwealth Youth Games was very simple as it is a very small island Nation and majority of the people involved in the games are connected to the community, and personally know the people who registered as volunteers. However, each volunteer was required to provide a piece of identification that validated who they were. Additionally, each volunteer had to complete safeguarding training as they were interacting with a vulnerable sector. This component was crucial as it not only protects each athlete and volunteer, but also protects the Organizing Committee from anything that occurred. Volunteer Hiring and Accreditation After the completion of the volunteer vetting phase The Secretariat was able to recruit approximately 500 volunteers for the 2015 Commonwealth Youth Games. Once all the application forms were collected, each individual was scheduled in a position and provided their shifts for the games. Accreditation was a lengthy process and not without its challenges. The initial plan for the games was to provide each individual volunteer an accreditation with their name, photo and privileges listed on the card. However, not all parties volunteering for the games were able to follow the correct procedure to become accredited. The process for accreditation consisted of collating all of the forms into a soft copy on an excel document and uploading the spreadsheet into our accreditation system Zeus. Once in Zeus each person was assigned privileges based on their volunteer role for the games, and what secure areas they would require access to. Further, each person’s photo was attached to their profile on Zeus, and finally printed. However, during this process we had a great deal of volunteers who’s photos or names did not match up, or were not taken and prevented our team from printing them in a timely manner. Eventually, our team had to transition to generic accreditation cards, that did not have names or photos attached, but rather just controlled the access to all venues. This process was not ideal however the
  • 17. magnitude of information that was required to be proceed in such a short period of time caused us to change strategies.
  • 18. Volunteer Training General Workforce Volunteer Training One week before general volunteer training day the planning and coordination began. We organized the materials that were delivered during the basic training session, that ultimately provided an overview of the games, highlighted key areas such as: safeguarding, accreditation, daily sign-in, meal allocations and uniform distribution. We also coordinated for a respected member of the Ministry of Tourism to deliver our training to the volunteers. Further, we had to coordinate all of the appropriate training materials to disperse to volunteers. Some materials were basic, such as the safeguarding information and volunteer transport shuttle. However, other materials were role specific, such as; job descriptions and organizational charts, for reporting purposes. All of our documents were logoed with our games logo, as well as with the logo of the sponsor of volunteer training. In the preparation we also needed to coordinate with catering and transport. We decided to hold our training day in conjunction with the catering test event, so all volunteers could be feed, and catering would also be able to mimic the numbers they had during games time. This was an additional step that was taken, and required continuous communication with the catering team, ensuring we provided them with accurate and up to date numbers. Further, we decided to run training at two different venues, so we could do basic training and role specific training all in one day. This meant we divided the volunteers into two groups based on the location of their role for the games. Our two locations were our two sport venues, Apia Park and Tuana’imato. Dividing training required us to do a morning session at Apia Park, and have lunch delivered from our caterer, who were based at Tuana’imato. This allowed us to provide venue specific training and a meal, and also allowed catering and transport to test their boxed meal delivery system, prior to games time. Our afternoon session was held at Tuana’imato, and catering served dinner to our
  • 19. volunteers. Both sessions received the same basic training, and then were divided based on venue for their role specific training. The training session was mildly successfully, and saw a decent turn out from the general workforce volunteers. Our team intended to utilize an online texting software to contact all of the volunteers regarding training, however, this system did not work as effectively as we had hoped and did not reach the mass population. As an alternative measure we cold called all the volunteers in an attempt to reach as many volunteers as possible. Unfortunately, majority of the volunteers did not have consistent access to communication means such as email, which would be an easier form of communication and allow for better transfer of information. This cultural element in addition to the failure of our texting system caused us to not have the intended outcome of volunteers at our training session. However, those that attended training ultimately became the most committed of our volunteers. Uniform and Accreditation Distribution and Attrition Uniform and accreditation distribution was held over three days. We did a soft opening on August 31st , we took the uniforms and completed accreditations to the Government Building where most of the ministries were based for them to be distributed. During the soft opening a large majority of the government volunteers that had originally been appointed by their ministries, were replaced by other employees. This resulted in the soft opening turning into another registration day, where we had to collect information from all of the replacement volunteers in order to print new accreditation cards. The lack of consistency with the government volunteers, who received a directive to be involved in the games, caused there to be a drastic increase and uncertainty of information negatively impacting the uniform and accreditation distribution. On September 1st and 2nd general uniform and accreditation distribution was organized. The completed accreditations were printed and the matching schedule was placed in the envelope with the card. This
  • 20. allowed for easier distribution. Unfortunately, not all general workforce volunteers’ accreditations were completed and resulted in them having to return multiple times to pick-up their identification. As stated earlier, our accreditation team had to transition into utilizing generic cards for the games, as the first shift of volunteers commenced on September 3rd . The generic cards were disappointing for the volunteers, as they did not receive a personalized memento from the games, however, it was what needed to be done in order to control access and safeguard our athletes. Between registration and uniform distribution I recognized a great deal of attrition. There were a large number of volunteers who registered to assist with the games, but never materialized at training or uniform distribution. I would partly attribute this to the lack of communication I was able to employ to the volunteers leading up to the games. Additionally, there were a lot of general workforce volunteers who decided to participate in another event surrounding the games; be it the opening and closing ceremonies, or the Teuila festival (annual cultural festival) that was scheduled to run in conjunction with the Samoa Commonwealth Youth Games. Further, there was another wave of attrition after the conclusion of uniform and accreditation distribution. There were numerous volunteers who attended uniform distribution, but never attended a shift. Lastly, once the games commenced a portion of the volunteer workforce stopped attending their shifts, as they may not have been stationed at the venue of their choice, were underwhelmed with their role for the games or had trouble securing reliable transport.
  • 21. Volunteer Scheduling and Meal Allocation How Volunteers were scheduled The volunteer plan took a comprehensive look at all of the functional areas volunteers would be responsible for and they were scheduled accordingly. Volunteers in the service areas such as; Athlete Services, Spectator Services, Games Family Services and CGA (Commonwealth Games Association) Services, were scheduled for a skeleton shifts prior to the start of competition based on the training times for each venue and sport. The sport specific (field of play) volunteers did not begin work until the competition began, and similarly to the service volunteers were scheduled based on the competition schedule. Volunteers working a skeleton shift prior to the start of competition were asked to arrive to the venue thirty minutes prior to athletes arriving for training and remaining on venue thirty minutes post the last training session. Similarly, when competition began all volunteers were asked to arrive one hour prior to the start of competition and remain on the venue for thirty minutes after the completion of competition. Volunteers were not scheduled for any breaks during their shift, however, the workforce team leader was responsible for delegating breaks to each volunteers. This was particularly important during peak competition hours to ensure the volunteers were able to eat their allotted meal, but also not sacrifice service in the venue. Further, the college accommodations required a volunteer staff, as the colleges were temporary accommodations that did not have an existing service team, like a hotel. Volunteers made up the bulk of the service teams at the two college accommodations. These volunteers worked a specific schedule set out by the village operations coordinator. Village operations volunteers were scheduled for three shifts per day on a twenty-four hour cycle. The first shift operated 6am until 2pm, the second 2pm- 10pm and the third 10pm-6am. The shifts at the village worked on a 24 hour cycle to ensure continuous service to the client groups residing at the colleges in case of emergencies or questions.
  • 22. Volunteer Meal Allocations Through collaboration with the Chief Coordinator for the Games and the Catering Contractor I was able to implement the meal allocation system for the volunteers. The caterer at Tuana’imato Sport venue supplied a boxed breakfast, lunch and dinner for all the volunteers schedule and allocated a meal. It was agreed that all volunteers would be provide two meal per shift, and it would be pre-prepared and boxed. When allocating meals, the majority of volunteers were located at Tuana’imato, and those scheduled at Apia Park and the two college accommodations had their meals delivered to their venue by the games transport team. At the beginning of a volunteer’s shift they would sign-in and the number of volunteers on shift for the day was relayed to the caterer so the correct number of meals were delivered. The on shift volunteer rosters for each venue indicated their numbers to the caterer and meals were delivered accordingly. Each venue was outfitted with a workforce volunteer area, which was dedicated as a break area for all volunteers on shift. Workforce volunteers could either pick their lunch up from the tent, or a member of the volunteer meal distribution team would deliver lunch to the specified sport venue. Appendix two indicates the breakdown of estimated meals based on the number of volunteers scheduled for a shift that day at each venue.
  • 23. Volunteer Deployment: Game Days Volunteers in action As a whole the volunteer plan was a success. Each venue had dedicated and enthusiastic volunteers to support the technical staff and the athletes. I was able to secure two fantastic volunteer coordinators who assisted in the management of the volunteers on a daily basis. The volunteer coordinators were responsible for recording which volunteers were on shift, ensuring food delivery and redeploying volunteers to areas of need upon request. The volunteer coordinators were an instrumental component to the success of the volunteer plan. Additionally, each venue had a workforce team leader who liaised with the volunteer coordinator about the specific needs of each venue. The workforce team leaders turned out to be an integral part of the volunteer plan, as they provided support to the volunteer coordinators and were responsible for managing the workforce on their specified venue. The structure of the volunteer plan was successful; however, it was truly the general workforce volunteers who made the event what it was. The general workforce volunteers went above and beyond their specified roles. They were attentive and engaging with the youth athletes and truly embodied the spirit of Samoa and her culture. The culture in Samoa is very attentive and joyful; it showed when interacting with each of the volunteers. Observations about plan effectiveness Overall the volunteer plan was effective. It most definitely was not without its holes. A lot of the preparation work that was done could have used more fine tuning and definition. For example, roles and responsibilities for each volunteer role were created, however they were never distributed to the volunteers themselves. There were many instances where either I or a member of my volunteer coordination team had to quickly explain to a volunteer their role during their shift. This type of system is not ideal. Going forward, it would be wise to orchestrate more effective pre games communication
  • 24. regarding things such as training and on venue familiarization. One of the largest pieces of feedback I received from the volunteers was the lack of role definition and total role and job ambiguity. This is something going forward I would work hard to prevent. Further, other elements of the volunteer plan and schedule did not hold up when people were added to the equation. For example, a large majority of people had conflicts with at least one of the shifts they were provided. In future, it would be beneficial to include an availability matrix to the registration form. This would allow for greater success of volunteer scheduling and prevent multiple changes. Similarly, it would have been beneficial to list the sports that athletes were participating in on the registration form as it would have allowed for more accurate placement of volunteers and prevent people from being dissatisfied with their location. Ultimately, the most substantial component that was missing from the volunteer plan was a measure that helped to capture the interests and skills of each specific volunteer. I believe a lack of information about the volunteers recruited and minimal communication and interaction with the volunteers prior to their involvement with the event were the two most substantial stumbling blocks. In contrast, there were also a multitude of instances where the plan was effective and positively benefited both the volunteers and the games themselves. On various occasions I received feedback from volunteers about how much they were enjoying their experience and all of the positives they were able to take away from it. Both of my volunteer coordinators expressed to me their views on their experience volunteering for the games. Both of them discussed the opportunity for growth, how they enjoyed the challenging experience and going forward they recognized how much they were capable of. Hearing feedback such as this solidified to me the positive outcomes of this volunteer plan and how if you provide people with opportunity they rise to the occasion. Some legacy was clearly left behind.
  • 25. Challenges Cultural Implications When I first began this project, I did not realize the cultural elements that were going to pose such challenges to developing a volunteer plan, schedule and training. First, volunteerism is something that not everyone in Samoa understands. A great deal of people believe they should be compensated in some manner for their work, and for a few, a meal and a t-shirt was not enough. Conversely, there were a great deal of people, particularly the younger demographic (18-35), that understood the importance of volunteering, and were able to see the benefit to being involved in an event such as the Commonwealth Youth Games. The largest cultural implication we faced was that of hierarchy and placing people of higher status in appropriate roles that were not viewed as beneath them. This was a key factor as half of our volunteer workforce came from the government ministries. We liaised with various members of the government to ensure all government professionals were placed according to rank and seniority, also ensuring that the government members were not partaking in any menial tasks. Unfortunately, having such a large workforce from the government sector caused other volunteers, particularly the youth (18-35) to be placed in smaller positions, with less responsibility and autonomy. This did not match my intended goal for the project, to leave a legacy that improved volunteerism and raised the self-efficacy of the youth demographic in Samoa. Further, another interesting cultural implication was that of shame. Shaming is evident in the Samoan culture, and often causes people to not want to act, or take initiative themselves, in fear of doing it wrong, or having members of the community view them negatively. This is as much a cultural issue as it is religious.
  • 26. Religion was also a major factor that needed to be considered when seeking out volunteers and creating a workforce schedule for the games. In Samoa, Sundays are a day of worship, all business in the community are closed on Sundays as almost everyone attends church; once in the morning and once in the evening. This was a major obstacle for me as I developed the schedule, knowing that people were scheduled on a Sunday. This had two implications. First, it caused some attrition of volunteers as individuals choose church over attending their volunteer shift. Secondly, those who did attend their Sunday shift were potentially viewed negatively by members of their communities for not attending church. Either way Sunday shifts caused an issue for the games.
  • 27. Recommendations As a whole the volunteer plan was successful, however we did encounter a few obstacles that faulted various elements of the plan. If this was to be implemented again there were various components I would do differently. First, I would suggest beginning the recruitment of volunteers earlier allowing for greater time to coordinate, training and accredit the correct people. Similarly, I would improve the accreditation form we asked them to complete, by adding a section about special skills, so we had a way to measure what roles would be the best for each volunteer. Further, I would suggest minimizing the use of government volunteers as they were not as invested as the general public who wished to engage with the games. However, it was beneficial to have people with special skill sets in specific positions such as; team liaison officers, IT assistants and village operations. Additionally, having a hard deadline for volunteer registration would be wise. Unfortunately, we allowed ours to remain open and continued to accept volunteer’s right up until the games. By doing this we ended up running out of t-shirts and had mass amounts of information to attempt to upload into Zeus. Lastly, improving the overall communication to the volunteers would be beneficial. Both training and uniform distribution days did not have the turnout we intended because of the breakdown and lack of communication between the volunteers and the Secretariat. If these elements were improved going forward the overall plan effectiveness would improve immensely, and may ultimately improve the volunteer’s enjoyment.
  • 28. References Baum. T, & Lockstone, L. (2007). Volunteers and Mega Sporting Events: Developing a Research Framework. International Journal of Event Management Research. Volume 3, p. 29-37. Costa, C.A., Chalip, L., Green, C., & Simes, C. (2006). Reconsidering the Role of Training in Event Volunteers’ Satisfaction. Sport Management Review, No. 9, 165 – 182. Kim, M., Kim, M.K., & Odio, M.A. (2010). Are you proud?: The influence of sport and community identity and job satisfaction on pride of mega-event volunteers. Event Management, Vol. 14, 127 – 136. Kodama, E., Doherty, A., & Popovic, M. (2013). Front line insight: an autoethnography of the Vancouver 2010 volunteer experience. European Sport Management Quarterly. Vol. 13, No. 1, 76-93 Ralston, R., Downward, P., & Lumsdon, L. (2004). The Expectations of Volunteers prior to the XVII Commonwealth Games, 2002: A Qualitative Study. Event Management, Vol. 9, 13 – 26. NOTES: Appendix 6: Link to video on Youth Volunteers http://www.samoacyg2015.ws/?p=1240 OR Youtube – Youth making the games by Young Reports Academy