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#HIQTravellerMeetup at Yauatcha
Concept Note
• HolidayIQ.com, India's largest travel community & Yauatcha, two iconic
brands came together to create a platform for an eclectic bunch of
travellers to meet over contemporary Cantonese cuisine curated by the
Chefs at Yauatcha
• The event saw the crème de la crème of Bangalore, Delhi and Kolkata
handpicked to come together over a passion for travel, a weakness for
food and share anecdotes from their experiences and celebrate the spirit
of wanderlust.
• Spread over three weeks the event garnered a lot of interest on digital
media, social media and press resulting in conversations around both
brands and the uniquely curated experience.
Traveller Reactions
Metrics -Digital Promotion
Facebook
Engagement
Likes 3000
Comments 170
Shares 45
City Reach
Kolkata 164667
Delhi 124362
Bangalore 215005
Total Facebook Reach 504034
Kolkata 42000+
Twitter Performance
Delhi 80000+
Bangalore 200000
Cumulative Twitter Reach 320000+
Travellers with a Klout score of 50+ were selected to augment Twitter and
Instagram reach of the event
Community Activation
Community Newsletter
Mailers
Overall
Campaign Kolkata Delhi Bangalore Engagement
Curtain Raiser Newsletter 240000 98000 188000 230700 756700
Pre Event Update Newsletter - 32000 42000 85800 159800
Post Event Vignettes
Newsletter
Yet to be
deployed
Yet to be
deployed 112600 169760 282360
Total 240000 130000 342600 486260 1198860
• The curtain raiser newsletter was deployed to the entire community base of 3 million+
users received maximum traction with 8% open rate.
• Between three cities, the total engagement crossed 1 million!
Format Reach
Mailers 1198860
Facebook 504034
Twitter 320000
Total Campaign Reach 2022849

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HolidayIQ Yauatcha Multi City Traveller Meetup

  • 1.
  • 2.
  • 3. #HIQTravellerMeetup at Yauatcha Concept Note • HolidayIQ.com, India's largest travel community & Yauatcha, two iconic brands came together to create a platform for an eclectic bunch of travellers to meet over contemporary Cantonese cuisine curated by the Chefs at Yauatcha • The event saw the crème de la crème of Bangalore, Delhi and Kolkata handpicked to come together over a passion for travel, a weakness for food and share anecdotes from their experiences and celebrate the spirit of wanderlust. • Spread over three weeks the event garnered a lot of interest on digital media, social media and press resulting in conversations around both brands and the uniquely curated experience.
  • 5.
  • 7.
  • 8. City Reach Kolkata 164667 Delhi 124362 Bangalore 215005 Total Facebook Reach 504034
  • 9. Kolkata 42000+ Twitter Performance Delhi 80000+ Bangalore 200000 Cumulative Twitter Reach 320000+ Travellers with a Klout score of 50+ were selected to augment Twitter and Instagram reach of the event
  • 10. Community Activation Community Newsletter Mailers Overall Campaign Kolkata Delhi Bangalore Engagement Curtain Raiser Newsletter 240000 98000 188000 230700 756700 Pre Event Update Newsletter - 32000 42000 85800 159800 Post Event Vignettes Newsletter Yet to be deployed Yet to be deployed 112600 169760 282360 Total 240000 130000 342600 486260 1198860 • The curtain raiser newsletter was deployed to the entire community base of 3 million+ users received maximum traction with 8% open rate. • Between three cities, the total engagement crossed 1 million!
  • 11. Format Reach Mailers 1198860 Facebook 504034 Twitter 320000