Indigo salt is an organic rock salt that contains up to 50% less sodium concentration while tasting impeccably like the regular table salt, we all eat every day. Indigo salt contains large amounts of potassium and 12 other essential trace minerals. Our products are unrefined, unprocessed, and devoid of Microplastics found in sea salt. For the past 1.5 years, we have extracted and analysed 100s of rock salt samples from around the globe in order to discover the most suitable natural rock salt for human consumption. Our mission is to provide a salt compound that contains exponentially lower sodium consistency and higher trace mineral counts while preserving the salty taste intact. Yama Salt is the innovator and the only provider of Indigo salt in the world.

2. For the past 1.5 years, we have extracted and
analysed 100s of rock salt samples from around the
globe in order to discover the most suitable natural
rock salt for human consumption.
Our mission is to provide a salt compound that
contains exponentially lower sodium consistency and
higher trace mineral counts while preserving the
salty taste intact.
Yama Salt is the innovator and the only provider of
Indigo salt in the world.
Intro

3. Problem
● 99.2% of the world’s population consume twice
as much sodium as they should daily. Link
● Sodium over-consumption is associated with
huge health risks and costs us a fortune. WHO
is forcing new regulations on governments, to
reduce sodium consumption by 30% by 2025.
● The existing salt alternative such as potassium
chloride taste bitter, metallic and are not
organic.

4. Solution
Indigo salt is an organic rock salt that contains up to
50% less sodium concentration while tasting
impeccably like the regular table salt, we all eat
every day.
Indigo salt contains large amounts of potassium and
12 other essential trace minerals.
Our products are unrefined, unprocessed, and devoid
of microplastics found in sea salt.

5. Benefits : 13 valuable essential + Golden ratio
● Manganese
● Phosphorus
● Selenium
● Strontium
● Zinc
● Iodine
● Potassium
● Calcium
● Magnesium
● Cobalt
● Chromium
● Copper
● Iron
Our salt comprise (~50% - ~50%) potassium to sodium
ratio, considered to be the as golden ratio for health.

6. Market size
$1.1 Billion
Globally is spent for sodium
reduction ingredients in 2021
$100 Million
Annual expenditure
associated with low
sodium salt.
TAM
SOM
SAM
$8 Billion 2021
$13 Billion 2026
Global gourmet salt market Link

7. International roll out plan: Regional exclusive partnership
The plan is to start in one location as a test bed
and immediately thereafter we aim at
establishing local entities as exclusive suppliers
in collaboration with local entrepreneurs and
relevant corporations. With myriads of
complementing USPs, Indigo salt has the
potential to fill in the market gap in a wide
spectrum ranging from Medical/Sport
Supplement to FMCG and functional food based
on the market demand.

8. Traction
● Tested more than 100 different salt samples from around the
globe and establish partnership with mines.
● 5 tones rock salt ores in storage.
● Self funded €150K to date.
● Approved for grants up to €200K from EU Commision.
● Member of 1 accelerator and 1 incubator program in Sweden;
Krinova and Skåne FoodTech Innovation network.
● Prototype tested on large scales, ready for a strong roll out.

9. Incredible sales margin
Retail Price / Kg: $50-$100 Production Cost / Kg: ~$9
Profit Margin: 7x-12x

10. Team & Partners
Poya Jahan
Founder & CEO
Linkedin Profile

11. Contact
www.yamasalt.com
Yama Salt
Natural edu AB
129 E Axel Danielssonsväg
215 74
Malmö, Sweden
Mobile: +46 73 585 98 36
Email : contact@yamasalt.com
上野毛2-11-20
Addeille terrace 305
1580093
世田谷区 東京都
+81 708 343 27 86