Dnepr IT Sales Club Speaker - Tatiana Drobakhina

1. Luxury in IT
How to become D&G, Dior or Chanel in case you are
owning an IT company

2. Style is the way to say WHO are you
without even saying a word
Reichel Zoe,
book “Style A to Zoe”

3. The real elegance and luxury are in
your head. If it is so, everything else
comes as a consequence
Diana Vreeland,
world known fashion editor

4. IMAGE is the art to manage the
impression

5. What is luxury?
Luxury vs Fashion

6. Luxury is a multifaced
concept

7. Luxury is associated with:
- Timelessness
- Exclusivity
- Creativity
- Craftsmanship
- Superior quality
- Heritage
- Uniqueness
- Innovation & etc.

8. What is luxury in IT?

9. (Philosophy of the company, niche that you have
chosen, your uniqueness & etc.)
1. Idea: who you are and
how you differ

10. 2. Courage &
Mindfullness

11. (Understanding of your goals, strategies, resources
and future achievements)
3. Structure and processes

12. (marketing and branding, design, development, QA,
RA, PM & etc.)
4. Professionalism

13. You main resource, 2 heads are always better than
one
5. Team and teamwork

14. 6. Creativity & inspiration
Otherwise your work becomes routine

15. 7. Ability to
foresee and count
steps ahead

16. 8. Flexibility
Of mind, tactics; being open to new concepts in the
world, clients’ needs ...

17. 9. Cost & Quality

18. Otherwise you are wasting time!
10. You should definitely
love what you do

19. What is luxury in IT?Don’t be shy, shine!
Christian Dior

20. “From London with
love” video

21. Thanks!
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