Yael shertzer portfolio

Yael Shertzer- Glaser
User Experience Design Portfolio
UXit
yael.shertzer@gmail.com
054-4624207

About me
Design and esthetic is part of my life since I remember myself
Creative thinker, curious, and passionate to study new aspects
of design
Professional Background
Over the years I’ve worked with product and R&D teams in
various companies, as a team member and as independent
consultant in diverse products, discovering, building, and
improving the user experience.
Sensing the need for data and info openness to users, I've taken
two “D” tours from design.
 I’ve studied Information Sciences in Bar-Ilan University,
followed by working as a information researcher.
 Sharing my insight and love for graphics, I’ve gave lectures
about Infographics and Data-Visualization at professional
conferences promoting ways of presenting information and
big data.
These two tours , highlighted the benefits of information
studies methodologies with UX design.
My Working Process
 Strategy for shaping the goal of the
project
 Research as the key to create an informed
user experience
 Analysis to get insights from data collected
during the research
 Design by putting ideas in the front of the
users for feedback refine and repeat
 Production for collaborating with UI
designers and developers
Introduction

Case Study – URBN|X
PROJECT
URBN|X a geo-location mobile application and website for street art
consuming preservation
DELIVERABLES
Wireframes for mobile app and website
PROCESS
 STRATEGY:
Interviewing the main stakeholder to understand goals , wishes and
business models.
 RESEARCH
 Performing a review of competing websites and apps,
downloading, signing up and use competing products .
 Conducting observation on target users, on the location they
might use the app.
 Creating personas to reflect user groups for who I designed.
 ANALYSIS
Insights from web research and users observation
Creating storyboards , users flow and sketches
 DESIGN
Establish wireframes to show users the solution and to get their feedback.

URBN|X Research - Users Observation and Personas
Users observation on Street Art
guided tour. Interviewing some of
the participates of the tour

URBN|X Analysis – Insights, Sketches and Sticky Notes
INSIGHTS
Some insights that were collected from the search:
 Street artist perform in public locations
 The art comes in layers
 What you see now will disappear tomorrow
 Many art pieces on one wall
 People love and know about street art
 Many genres – stencil, stickers, spray, graffiti
 Artists love to share their art around the world
Turning users insights
into sketches

URBN|X Design – Mobile App Wireframes

URBN|X Design – Website Wireframes

Case Study – MeCasa
PROJECT
MeCasa – A new way to purchase property (POC stage)
DELIVERABLES
Wireframes for mobile app
CHALLENGES
 Buying a house can be very stressful and emotional
 Buying a home is a complex process which is divided into many different
stages
 Decision-making processes and involvement of a number of factors
 Information overload
SOLUTION
Since this project is still on POC stage, I used web study to begin with.
During the study, I realized how people purchase real estate for the first time
(in the US), what were their motivations, considerations and how many
houses they usually see.
 Designing engaging on-boarding process with progress bar along the way
 Combining visual elements for decision making
 Designing friendly and relaxing pop-ups with tips and instructions
 Using crowd sourcing methodology

MeCasa Research – Web Study And Insights
WEB STUDY
Since the users are from USA, the main research was web study.
Here are some of the questions that were asked:
 who buys real estate for the first time?
 who decide what to purchase?
 What are the main concern when buying a property?
 How women buy houses? How men buy houses?
 How many properties are seen before decision?
 What is the legal procedure when buying a house?
INSIGHTS
Some insights from the web study:
 From published statistics; women are the main users
 From research I understand how women buy houses and
what they want to know first
 There are some known obstacles to consider for the UX
A study how to design
the on-boarding process

MeCasa Analysis – Users Flow
Arranging users flow
chart

MeCasa Analysis – Sketches
First sketches according to users flow
and web study for the stakeholders
concept approval

MeCasa Design – Mobile App Wireframes

Case Study – Enure Networks
PROJECT
Enure networks- Home network management and
self-healing software (2007)
CHALLENGES
 Make consumer home network, easy to use and fun
 View and maintain home network locally and by remote
 Install home network and connect devices
 Fix network failures automatically and manually
 Reduce the cost of customer support when installing new
network at home/SOHO
SOLUTION:
 Using explanatory wizards
 Using visual element to show the users how to install and how fix failures
(including animations)
 Using infographic maps with color codes, like on network map
FAILURES
 Not doing proper research and users testing
 Using too complicated text that didn’t match the users skills
 Changing technology
ABOUT ENURE
Enure Networks, Ltd. provided home-network
management and self healing software solutions.
It offered solutions for the installation and maintenance
of home/SOHO networked services.
The company also provided True Information & Control
server to handle upstream and downstream data and
action-related information from and into the home.

Enure Networks First time user flow
Users flow as a graphical representation
of the paths users take through the
product

For advanced users, network map with
color coding to show status.

Case Study – CSI
PROJECT
CSI APP is a tool for helping the investigator on crime scenes
DELIVERABLES
Wireframes for mobile app
PROCESS
This is a mobile project from the UXV Certification Program.
 STRATEGY:
All goals and motivations were described
 RESEARCH:
Performing a research to understand what are the investigator roles, what
happen at the crime scene and what kind of evidence the investigator
collects.
Interviewing a forensic medicine doctor
 ANALYSIS
Insights from web research and users observation
Creating users flow and sketches
 DESIGN
Establish wireframes to show the solution

CSI Research – Web Study And Insights
WEB STUDY
 The main key to succeed in crime investigation is taking
care of evidences
 The crime sense includes all locations with the
evidences
 The first hours are critical
 Time, date and location are necessary
 Scene investigation involves gathering of evidence
therefore, the first step at the scene of a crime will be
commemoration through photography.
 The investigator doesn't have the time to type text
INSIGHTS
 The product should be fast and intuitive
 Should relay on technology
 Reduce the use of typing and increase the use of sound and
vision
 All setting and connections should be set before getting to the
scene of crime, like GPS details, photo albums and emails to the
investigation labs

CSI Design – Mobile App Wireframes

Yael shertzer portfolio

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