SlideShare a Scribd company logo
Economics Project
Made by:
Xylona Spiteri

&
Selina Blümel
X&S´s Digital Photo
Frame
AGENDA
1. Description
2. Target Audience
3. Location and Sales
4. Cost Analysis
5. Co-Workers
6. SWOT-Analysis
7. Local Competition
1. Description
• The photo frame can
link to all of your
electronical devices via
bluetooth.
• You´re able to watch
photos and videos
from your other
devices and also
YouTube videos – all in
one photo frame!
• You can either carry it
with you, hang it on
the wall or put it on the
table – it´s up to you!
2. Target Audience
• It´s for people who
want to be able to
easily watch the
pictures and videos
from all of their
devices without
having to switch the
device.
• It´s also for business
people.
• They live a modern
lifestyle.
• They´re used to
modern technology.
3. Location
• The first shops
should be located in
the centre of big
cities in Germany
and Malta. Then we
could open more
shops in other
quarters and other
cities.
• We should also open
an online shop so
everyone can get a
digital photo frame
Location Choice
Munich
Grades
(1-10)

Valletta

Location factors

Importance

Weighted
Grades

Grades
(1-10)

Weighted
Grades

Rent of a shop

40%

3

1,2

5

2

Infrastructure

30%

9

2,7

7

2,1

Population

30%

9

2,7

7

2,1

SUM

100%

6,6

6,2
Sales
• The first location will
be a small shop in the
centre of a big city.
There willa also be an
online shop.
• Later the photo frames
can be sold to bigger
shops that sell
different electronical
devices (e.g.
Saturn, Media
Markt,…).
• There will also be
shops in other
quarters, cities and
countries.
Cost Analysis
Start up cost : 10 000

20 PEOPLE PER WEEK BUY
THIS BLUETOOTH LINK
ABOUT 60 PER MONTH
Co-workers
The Bluetooth link would
be sold at its own shop
but later introduced to
other shops
The workers have to understand
technology and preferably with
experience at selling technological
items.
SWOT-ANALYSIS
Weaknesses
. Might not be
worth it for
some people

Strenght
.good salary

Threads
Oppurtinities
.Might be taken
worldwide.

.stronger
companies
might decide to
do the same.

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X&s´s digital photo frame 2

  • 1. Economics Project Made by: Xylona Spiteri & Selina Blümel
  • 3. AGENDA 1. Description 2. Target Audience 3. Location and Sales 4. Cost Analysis 5. Co-Workers 6. SWOT-Analysis 7. Local Competition
  • 4. 1. Description • The photo frame can link to all of your electronical devices via bluetooth. • You´re able to watch photos and videos from your other devices and also YouTube videos – all in one photo frame! • You can either carry it with you, hang it on the wall or put it on the table – it´s up to you!
  • 5. 2. Target Audience • It´s for people who want to be able to easily watch the pictures and videos from all of their devices without having to switch the device. • It´s also for business people. • They live a modern lifestyle. • They´re used to modern technology.
  • 6. 3. Location • The first shops should be located in the centre of big cities in Germany and Malta. Then we could open more shops in other quarters and other cities. • We should also open an online shop so everyone can get a digital photo frame
  • 7. Location Choice Munich Grades (1-10) Valletta Location factors Importance Weighted Grades Grades (1-10) Weighted Grades Rent of a shop 40% 3 1,2 5 2 Infrastructure 30% 9 2,7 7 2,1 Population 30% 9 2,7 7 2,1 SUM 100% 6,6 6,2
  • 8. Sales • The first location will be a small shop in the centre of a big city. There willa also be an online shop. • Later the photo frames can be sold to bigger shops that sell different electronical devices (e.g. Saturn, Media Markt,…). • There will also be shops in other quarters, cities and countries.
  • 10. Start up cost : 10 000 20 PEOPLE PER WEEK BUY THIS BLUETOOTH LINK ABOUT 60 PER MONTH
  • 12. The Bluetooth link would be sold at its own shop but later introduced to other shops The workers have to understand technology and preferably with experience at selling technological items.
  • 14. Weaknesses . Might not be worth it for some people Strenght .good salary Threads Oppurtinities .Might be taken worldwide. .stronger companies might decide to do the same.