This document summarizes a presentation about creating demand for XpressLine circuit training. Key points include:
- Over 60% of health club members are over age 35, with an average age of 40. Members want short, effective workouts that address common fears like feeling stupid or getting hurt.
- A study found XpressLine's 8-exercise circuit had higher adherence (78% vs 57%) and produced similar results to individualized training in less time.
- Promoting XpressLine can benefit health clubs through increased retention, personal training revenue, and membership sales by offering a beginner-friendly program with results.
- Staff may be motivated by opportunities to earn more and advance if they help sell members on
In designing a research, that the purpose of the study is understand of Sri Lankan the benefits regular exercise and physical activity regardless of consumer age, gender or physical ability are hard to ignore source by a using questionnaire.
Global Fitness Equipment Market (Type, User and Geography) Size, Global Trend...Allied Market Research
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Fitness equipment comprise of all machines and monitoring devices required for numerous physical exercises. Fitness exerciseâs help in overall weight management and in improving physical stamina along with developing muscular strength. Moreover, physical exercises are also advised during certain medical treatments.
Reputation Monitoring & Protection: DATA EVERYWHEREJen Jamar
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Presentation by Jen Jamar & Michelle Stinson Ross at Zenith Digital Marketing Conference 2016 #Zenith2016
Session description:
There is a nearly zen relationship between a person or companyâs actual BEHAVIOR in the world and the ensuing âreputationâ which must be monitored, managed, triaged, contained, grown and/or amplified to advantage.
In other words, even if your company is being trolled by idiots and lauded by loyalists, thereâs a more DIRECT relationship between how your company IS in the world and what the Internet SAYS IT IS.
This session will support attendees to:
-Self audit by listening to brand, competitor and category keywords on the right spectrum of channels
-Take a closer look inward to parse what the Internet SAYS you are vs. who you really are. B.S.U.R.S.I.M.I.M (Be as you are, as I am I am)
-Appreciate opportunities by way of examples where other companies and individuals benefitted from positive chatter and look for opportunities yourself
-Experience reputation nightmares through the eyes of many failed companies and learn to not repeat their follies
-Handle trolls who donât care how good your company is and simply want to say bad things about you (and the wisdom to know the difference)
-Discern if a channel-chatter-challenge is above the listenerâs pay grade and when to involve stakeholders and legal
-Get A guided tour of our panelistsâ favorite listening tools
-BONUS! Repurpose reputation data for psychographic targeting
Join our panel of hardened Internet war heroes and hold onto your lovinâ hats. When this session is over, you may have a new take on reputation and how your company behaves.
In designing a research, that the purpose of the study is understand of Sri Lankan the benefits regular exercise and physical activity regardless of consumer age, gender or physical ability are hard to ignore source by a using questionnaire.
Global Fitness Equipment Market (Type, User and Geography) Size, Global Trend...Allied Market Research
Â
Fitness equipment comprise of all machines and monitoring devices required for numerous physical exercises. Fitness exerciseâs help in overall weight management and in improving physical stamina along with developing muscular strength. Moreover, physical exercises are also advised during certain medical treatments.
Reputation Monitoring & Protection: DATA EVERYWHEREJen Jamar
Â
Presentation by Jen Jamar & Michelle Stinson Ross at Zenith Digital Marketing Conference 2016 #Zenith2016
Session description:
There is a nearly zen relationship between a person or companyâs actual BEHAVIOR in the world and the ensuing âreputationâ which must be monitored, managed, triaged, contained, grown and/or amplified to advantage.
In other words, even if your company is being trolled by idiots and lauded by loyalists, thereâs a more DIRECT relationship between how your company IS in the world and what the Internet SAYS IT IS.
This session will support attendees to:
-Self audit by listening to brand, competitor and category keywords on the right spectrum of channels
-Take a closer look inward to parse what the Internet SAYS you are vs. who you really are. B.S.U.R.S.I.M.I.M (Be as you are, as I am I am)
-Appreciate opportunities by way of examples where other companies and individuals benefitted from positive chatter and look for opportunities yourself
-Experience reputation nightmares through the eyes of many failed companies and learn to not repeat their follies
-Handle trolls who donât care how good your company is and simply want to say bad things about you (and the wisdom to know the difference)
-Discern if a channel-chatter-challenge is above the listenerâs pay grade and when to involve stakeholders and legal
-Get A guided tour of our panelistsâ favorite listening tools
-BONUS! Repurpose reputation data for psychographic targeting
Join our panel of hardened Internet war heroes and hold onto your lovinâ hats. When this session is over, you may have a new take on reputation and how your company behaves.
Basic intro to WordPress themes presented at WordCamp Minneapolis 2016 Foundation Friday. Overview of what themes are, what a theme does, where to find themes, how to evaluate themes, searching for themes, installing themes, activating themes, and using the customizer.
Beginner training on WordPress media and images presented at WordCamp Minneapolis 2016 Foundation Friday. Slides include an introduction to media and images, embeds and uploads, finding images, Creative Commons & Flickr, and managing media on your WordPress site.
How do you measure the return youâre getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, weâll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Presented at Social Media Rockstar Event 2016 - #SMRE2016
Keyword Mapping: Developing a Content Strategy That Supports SEOJen Jamar
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Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. Thatâs a lot of competition.
Keyword mapping helps define which search queries your site answers best. Weâll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.
Presented at: WordCamp Minneapolis April 2015
Content marketing is awesome. Itâs even more awesome (and effective!) when your business has a solid plan in place to guide your content creation efforts.
Thoughtful content strategy helps you understand why content marketing is important to your business, how content creation & promotion can help you meet your goals, and how to measure your results to see whatâs working well and what still needs to be fine-tuned. This session will take you step-by-step through the process of creating a basic content strategy plan for your WordPress website.
Presented at WordCamp Minneapolis 2016.
Relationships beyond memberships seminar Daniel Nasr
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Learn more with Les Mills Med about the current key trends and drivers in the industry, which will give you some strategies to turn these into opportunities for your club to grow into a more profitable, resilient business.
Show and Tell pitch by Ivo Gormley and Mark Herbert for The Good Gym, presented during Bethnal Green Ventures pilot, Dec 2010 www.bethnalgreenventures.com
Basic intro to WordPress themes presented at WordCamp Minneapolis 2016 Foundation Friday. Overview of what themes are, what a theme does, where to find themes, how to evaluate themes, searching for themes, installing themes, activating themes, and using the customizer.
Beginner training on WordPress media and images presented at WordCamp Minneapolis 2016 Foundation Friday. Slides include an introduction to media and images, embeds and uploads, finding images, Creative Commons & Flickr, and managing media on your WordPress site.
How do you measure the return youâre getting on your social media efforts? Social media marketing is an investment, and like any other investment, you need to be able to demonstrate the value it brings to your organization in hard numbers.
During this session, weâll cover quantifying success in relation to your business goals, tracking & measuring the effectiveness of your campaigns, and tools that can help you report your social media ROI.
Presented at Social Media Rockstar Event 2016 - #SMRE2016
Keyword Mapping: Developing a Content Strategy That Supports SEOJen Jamar
Â
Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. Thatâs a lot of competition.
Keyword mapping helps define which search queries your site answers best. Weâll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.
Presented at: WordCamp Minneapolis April 2015
Content marketing is awesome. Itâs even more awesome (and effective!) when your business has a solid plan in place to guide your content creation efforts.
Thoughtful content strategy helps you understand why content marketing is important to your business, how content creation & promotion can help you meet your goals, and how to measure your results to see whatâs working well and what still needs to be fine-tuned. This session will take you step-by-step through the process of creating a basic content strategy plan for your WordPress website.
Presented at WordCamp Minneapolis 2016.
Relationships beyond memberships seminar Daniel Nasr
Â
Learn more with Les Mills Med about the current key trends and drivers in the industry, which will give you some strategies to turn these into opportunities for your club to grow into a more profitable, resilient business.
Show and Tell pitch by Ivo Gormley and Mark Herbert for The Good Gym, presented during Bethnal Green Ventures pilot, Dec 2010 www.bethnalgreenventures.com
How To Enter In Health And Fitness Club Market Powerpoint Presentation SlidesSlideTeam
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Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of eighty two slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned. https://bit.ly/3vUV8k1
(www.indiamart.com/vijayvant-enterprises) We âVijayvant Sports & Fitness Private Limitedâ are a Private Limited Company based firm, engaged as the foremost Manufacturer and Trader of Chest Press Machine, Triar Fluid Rower, etc.
How can you significantly boost member retention with new members?Rodney J. Morris
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People join gyms everyday. Unfortunately, many of them leave with the first 90 days of membership. How can you directly impact how long your members stay and create a more powerful experience for all members of your club? Keep reading to find out...
How LTC Facilities Could Capitalize on their Wellness Program - Shane Paulson...marcus evans Network
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Shane Paulson of PhysioLogic Human Performance Systems LLC, a solution provider at the marcus evans Long-Term Care CXO Summit Spring 2015, on how LTC facilities can boost revenue through their wellness program.
Interview with: Shane Paulson, Board-Certified Exercise Physiologist and Chief Executive Officer, PhysioLogic Human Performance Systems LLC
2. Agenda
1. Who are your members
2. What members want
3. What members fear
4. Evolution of XPRESSline (Circuit Training)
5. XpressLine 8-week study
6. What the company wants
7. What the staff wants
8. Membership sales benefits
9. Benefits of XpressLine training
10. How to profit from XpressLine
11. PT sales benefits
12. Effective training with XPRESSline
13. Questions
3. 60% of TSI members are over the age of 35 â
Mean age is now 40 and 16% are over the age of 55
4.
5. Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The
Sporting Goods Manufacturing Association.
The âaging baby boomerâ market
6. What members want
Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
7. Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
What members want
9. What members fear
1. Fear of feeling stupid
2. Fear of being isolated
3. Fear of looking and feeling like a klutz
4. Fear of âphysique anxietyâ
5. Fear of getting hurt
6. Fear of getting âtoo bigâ (female)
Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
10. 8-week study
XpressLine only Individualized choice
8 exercises â 1 set 12-15 exercises, multiple sets
22-minutes/workout 60+ minutes/workout
27 new members (66%) 14 new members (34%)
21 completed study 8 completed study
78% adherence 57% adherence
âStrength Training for New Membersâ â
Westcott & Hatten, 2003
Group A Group B
11. Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
What members want
12. What members want
Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
14. What the company wants
1. Better member retention as a result of better
member service and member results
2. Personal training revenue growth as a result
of higher client penetration rates
3. Improved product value as a result of better
programs and services (membership sales
advantage)
4. Reputation for results oriented programs and
services
5. Reputation for staff development and career
advancement
15. Why members quit
Source: â100 Million Members by 2010â, IHRSA
and The Fitness Products Council of The Sporting
Goods Manufacturing Association.
16. What the staff wants
1. More opportunities to make more money
2. More opportunities to advance career
3. Pride of workplace
4. Recognition for a job well-done
5. Self-satisfaction of lifestyle influence on
members
6. Continuing education
7. Referrals
17.
18. Membership sales benefits
1. Uncrowded facilities
2. A âbeginnerâ exercise program
3. Time efficient exercise
4. Safe exercise
5. Effective exercise (results)
6. Non-intimidating environment (semi-private)
7. Professional supervision and instruction
8. Professional relationship with staff
60% of all new members want:
19. Benefits of training
ï Improved joint flexibility
ï Improved body composition
ï Improved resting metabolism
ï Increased physical capacity
ï Injury prevention
ï Improved bone density
ï Improved cholesterol levels
ï Improved resting blood pressure
ï Reduce pain of arthritis
ï Improved gastrointestinal transit
20. How to profit from
Avg. presentations/month = 100
Avg. sales/month = 50
Avg. number of lost sales/month = 50
Close 50% of those selling benefits of XpressLine
Equals an extra 25 sales/month
Avg. commission/sale = $50
Equals extra $1,250 in commissions/month
Equals extra $15,000/year
21. PT sales benefits
1. Uncrowded facilities
2. A âbeginnerâ exercise program
3. Time efficient exercise
4. Safe exercise
5. Effective exercise (results)
6. Non-intimidating environment (semi-private)
7. Professional supervision and instruction
8. Professional relationship with staff
60% of all new members want:
22.
23. âAfter nearly two years of exhaustive and
diligent consideration of nearly a dozen
strength equipment companies, we chose
Nautilus Nitro for our new core fitness
programâŠXpress Line, and weâre glad we did!â
Ed Trainor,VP Fitness Operations
TSI/New York Sports Clubs
Editor's Notes
The trend towards health club memberships is towards these populationsâŠ
These âwantsâ have been confirmed by individual surveys of TSI membership consultants and trainers.