Xooker is developing a location-based mobile marketing and loyalty platform to capitalize on the growing market for location-based mobile advertising. The platform will allow merchants to acquire and engage customers through personalized and relevant ads on a consumer's mobile device. Xooker has partnerships and access to over 11,000 merchants and 7 million opt-in mobile subscribers. It is seeking $1.5 million in angel funding to further develop and test the platform.

1. Conrad R Carney II
Founder
859-309-4410
ccarney@Xooker.com
Property of Xooker, LLC. Not for further distribution beyond intended recipient. Confidential
™

2. TM
The ultimate holy grail is real-
time location-based marketing
that is relevant and personal.
— Peter Sachse, Chief Stores Officer of Macy’s
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3. Location Based Marketing
TM
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U.S. Location-Based Mobile Marketing Revenue
2015 $6.6 Billion
2020 $158.8 Billion
Location is the sweet spot of mobile advertising
Google data shows 80 percent of smartphone owners
search for local information, and 80 percent of those users
want ads customized to their locale.

4. Xooker’s Model
TM
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Acquire Quality Customers
&
Keep ‘Em
A Consumer Engagement Platform
It is not just repurposing existing advertising, but
creating advertising that will appeal to consumers
in the mobile space

5. Premium Service Fees
TM
Multiple Revenue
Generators
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• Monthly Ave./Merchant: ~$425
• Mix & Amount Vary by
Merchant Type
Average Merchant Revenues

6. We are Ready to
TM
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Head Start on Customer Base
From exclusive partner database
• 11,000+ merchants
• 7.2 million opt-in, mobile subscribers
• Pilot test merchant base of 100 and consumer base of 50K+
Strategic Partnership with International Mobile Marketing firm
• CMSText

7. Our Consumer Sweet Spot
TM
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183 million U.S. smartphone Users
123 million for shopping
>100 million shop &
play games
(~60 million female)
164 million play games

8. 2012$ 2013$ 2014$ 2015$ 2016$ 2017$ 2018$
$8.76$
$17.96$
$31.45$
$45.85$
$61.40$
$77.67$
$94.91$
$5.10$
$6.60$
$6.80$
$7.10$
$7.40$
$7.70$
$8.00$
Mobile$Internet$Ad$Spending$Worldwide,$2012@2018$($B)$
Up For Grabs…
TM
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$31.45'
$6.80'
2014
Current Practice:
• Targeted by inference
• Annoying
• Ineffective

9. Winners Will Transform The Ad-Space
TM
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$8.76&
$94.91&
$5.10&
$8.00&2012$ 2013$ 2014$ 2015$ 2016$ 2017$ 2018$
$8.76$
$17.96$
$31.45$
$45.85$
$61.40$
$77.67$
$94.91$
$5.10$
$6.60$
$6.80$
$7.10$
$7.40$
$7.70$
$8.00$
Mobile$Internet$Ad$Spending$Worldwide,$2012@2018$($B)$
2018
Winner
s
Winners:
• Targeted by choice
• Location Aware
• Effective
• One-stop Loyalty
Programs
• Fun

10. What Others are Saying about Xooker
TM
Very good overall potential. Well
aligned for needs of local
merchants. Better long-term
prospects than others we see in
this market. - Tim Lee, Sequoia
Capital
An “innovative mobile loyalty and
marketing platform” - Gokul Rajaram,
“Godfather” of Google AdSense, Frmr
Director of Ads at Facebook
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11. What Makes Xooker Different
TM
Consumer control What – Where – When
Makes everyday tasks into a game
3D Navigation Mobile First Platform
Ad Delivery through Algorithms
Unprecedented Client Analytics
Automatic Check-Ins
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12. What Makes Xooker Different
TM
Video Check-Ins
Better Economic model for Merchants
GAMING Rewards to Restaurants & Merchants
Marketing that Insures Daily Engagement
Native Mobile Advertising (Not Banner Ads)
Charitable Platform for Merchants
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13. What Makes Xooker Different
TM
Setup for Success – Distribution Channels
Strategic Partnerships in Place
Lower Cost of Acquisition of Merchants
7.2 Million Mobile Opt-In Subscribers (Head start)
Low Barrier of Entry for Merchants & Consumers
High Barrier of Exit for Merchants
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14. Investment Sought
TM
Pre-Pilot:
Angel Round $300K $1.5M Valuation
Seed “A” Round $1 M $5.0M Valuation
Seed “B” Round $1.75 M $14.5M Valuation
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15. What Drives Valuation
TM
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Sets of eyeballs: Valued at $80 - $120 each
(According to research conducted by Forbes)
10 million set = $800M to $1.2B
Where
Xooker
is:
Launch
to
7.2
m
opt-­‐in
(permission)
sets
of
eyes
Revenue
genera?on
àValua?on
mul?ple
growth

16. Milestones
Phase 1 Phase 2 Phase 3
Timeframe Thru Q4 2014 Through Q4 2015 Through Q4 2016
Investment $900K Equity
Raised (Angel &
Seed Round)
$2.4M Equity
(Seed Rounds)
$10 M Equity
(Seed Round)
Phase Burn 850 K 1.55 M 9.75 M
Cum. Burn 850 K 2.4 M 12.15 M
Stage Alpha Market Test / Initial
Paying Customers
Launch & Fast
Expansion
Focus • Develop concept,
prototype, &
Alpha
• Beta testing
• Redemption
System & Android
Development
• Pilot Test in
Lexington, KY
• Focused launch in
10 cities
• Then nationwide
roll-out
TM
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17. Financials
TM
(in millions) Year 1 Year 2 Year 3 Year 3 Year 5
Revenues 6 21 61 114 170
EBITDA
$16 Million Investment
7 25 64
Gross Margin 28% 49% 60%
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(in 1000’s) Year 1 Year 2 Year 3 Year 4 Year 5
Subscribers 2,292 4,970 9,668 14,072 17,847
Businesses 1.8 7 17 27 40
Financial Growth:
Customer Growth:

18. Exit Strategy
TM
Years
2-­‐3
—Convert
legacy
Ad
Space
to
Xooker’s
model
—If
we
emerge
without
acquisiCon—
Years
4-­‐5
—Grow
revenue
to
$170
million
towards
IPO
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19. Why Xooker will be Successful
TM
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Acquisition & Engagement tool for Merchants
Analytics for Personalization & Relevance
Ad delivery thru Algorithms
Consumer Value & Fun
Reoccurring Revenue model
Path to reach 10M+ users in 24 months

20. Conrad R Carney II
Founder
ccarney@Xooker.com
859-309-4410
Property of Xooker, LLC. Not for further distribution beyond intended recipient. Confidential