X Series Programmatic- How to Execute Programmatic Buys - SiteScout 2014

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X Series Programmatic- How to Execute Programmatic Buys - SiteScout 2014

Figures in this report include aggregate display, search, classified, video and mobile advertising data regarding 25 IAB Europe countries. You can find data such as total ad spend (by category), market share, and growth. Country specific data is available as well, such as top 10 Internet Properties and top ad publishers. Total online advertising spend in 2010 for the 25 countries included in the IAB Europe network reached €17.7 billion. The emerging markets saw the highest overall growth rates (Russia’s digital advertising grew by 37%, Turkey’s by 30%). Hurriyet Internet Group is 5th largest online media property with about 50% reach in Turkey. Also, hurriyet.com.tr is Turkey's 3rd largest ad publisher. Turkish online ad spend is 13,9% of total ad spend, and it has 11th place in this respect, where England is #1 with 28,7%.

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