This document discusses how gamification is growing and constant discounting is unsustainable for retailers. It proposes a solution called "Buy to Win" which uses gamification and sales promotions like competitions, loyalty programs, and coupons to encourage shopping in a fun and unique way. The model and team are shown, and factors like intellectual property, technology integration, knowledge, and brand help make the "Buy to Win" solution defensible in the market.
The document discusses digital disruption in retail and hospitality. It outlines some common pain points of transformation such as cost and additional training needs. It then discusses how retailers are developing digital commerce strategies to capitalize on a $4.5 trillion market opportunity. Artificial intelligence can bridge virtual and physical sales channels and save retailers up to $340 billion annually by 2022. A case study shows how computer vision and machine learning can enhance analytics. Visual retailing solutions like digital signs capture more attention than static signs and customers prefer self-service options. The document recommends retailers implement AI and machine learning solutions in 2020-2021 to gain insights from data.
Tailor the in-store engagement using true 360 customer profile_Godiva_Arm Tre...National Retail Federation
This document discusses using customer data to improve the retail customer experience. It notes that retailers have an advantage over other industries in delivering personalized in-store experiences. It suggests using a customer data platform to unify customer data from different channels to improve personalization, the customer experience, and supply chain optimization. The document emphasizes the importance of focusing digital transformation efforts on initiatives that use customer data responsibly and with customer consent to maintain trust while delivering a 360-degree view of customers.
Making IoT Data Beautiful, COTY Drives Sales by Optimizing In-store Merchandi...National Retail Federation
The document discusses how Coty uses real-time data from Shelfbucks to optimize in-store merchandising and drive sales. Only 50% of displays were being executed correctly historically, leaving sales opportunities. Shelfbucks provides data on display compliance across retailers in real-time. Early case studies found 20-35% incremental sales are possible by using the data to ensure displays are properly placed and maintained. The solution provides transparency across merchandising, supply chain, and store operations to coordinate improvements. Coty and CVS saw benefits including increased category sales and optimized inventory levels from the partnership.
This document discusses how Elastic Path helps companies provide consistent customer experiences across channels by adding omnichannel commerce, subscriptions, and connectivity to digital platforms. It notes that Elastic Path has over 200 satisfied enterprise customers worldwide and helps companies generate billions in revenue. The document also discusses challenges companies face in providing unified, personalized customer experiences across mobile devices and channels.
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Building a retail super team: How collaboration can underpin success in today...National Retail Federation
Martin Barthel, Head of Global Retail & eCommerce Strategy, Facebook, Jennifer Hyman, CEO and Co-Founder, Rent the Runway, Rod Sides, Vice Chairman & U.S. Leader, Retail, Wholesale and Distribution Practice, Deloitte LLP
This document discusses how prescriptive analytics can be used to increase sales and margins. It provides examples of how prescriptive analytics can identify issues from data and provide specific actions to resolve them. Prescriptive analytics empowers employees by delivering smart tasks to take action on problems. It then tracks whether the actions were completed and their impact. Prescriptive analytics creates value by identifying controllable factors that impact future performance and offering actionable opportunities to deliver strong results.
The document discusses digital disruption in retail and hospitality. It outlines some common pain points of transformation such as cost and additional training needs. It then discusses how retailers are developing digital commerce strategies to capitalize on a $4.5 trillion market opportunity. Artificial intelligence can bridge virtual and physical sales channels and save retailers up to $340 billion annually by 2022. A case study shows how computer vision and machine learning can enhance analytics. Visual retailing solutions like digital signs capture more attention than static signs and customers prefer self-service options. The document recommends retailers implement AI and machine learning solutions in 2020-2021 to gain insights from data.
Tailor the in-store engagement using true 360 customer profile_Godiva_Arm Tre...National Retail Federation
This document discusses using customer data to improve the retail customer experience. It notes that retailers have an advantage over other industries in delivering personalized in-store experiences. It suggests using a customer data platform to unify customer data from different channels to improve personalization, the customer experience, and supply chain optimization. The document emphasizes the importance of focusing digital transformation efforts on initiatives that use customer data responsibly and with customer consent to maintain trust while delivering a 360-degree view of customers.
Making IoT Data Beautiful, COTY Drives Sales by Optimizing In-store Merchandi...National Retail Federation
The document discusses how Coty uses real-time data from Shelfbucks to optimize in-store merchandising and drive sales. Only 50% of displays were being executed correctly historically, leaving sales opportunities. Shelfbucks provides data on display compliance across retailers in real-time. Early case studies found 20-35% incremental sales are possible by using the data to ensure displays are properly placed and maintained. The solution provides transparency across merchandising, supply chain, and store operations to coordinate improvements. Coty and CVS saw benefits including increased category sales and optimized inventory levels from the partnership.
This document discusses how Elastic Path helps companies provide consistent customer experiences across channels by adding omnichannel commerce, subscriptions, and connectivity to digital platforms. It notes that Elastic Path has over 200 satisfied enterprise customers worldwide and helps companies generate billions in revenue. The document also discusses challenges companies face in providing unified, personalized customer experiences across mobile devices and channels.
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Building a retail super team: How collaboration can underpin success in today...National Retail Federation
Martin Barthel, Head of Global Retail & eCommerce Strategy, Facebook, Jennifer Hyman, CEO and Co-Founder, Rent the Runway, Rod Sides, Vice Chairman & U.S. Leader, Retail, Wholesale and Distribution Practice, Deloitte LLP
This document discusses how prescriptive analytics can be used to increase sales and margins. It provides examples of how prescriptive analytics can identify issues from data and provide specific actions to resolve them. Prescriptive analytics empowers employees by delivering smart tasks to take action on problems. It then tracks whether the actions were completed and their impact. Prescriptive analytics creates value by identifying controllable factors that impact future performance and offering actionable opportunities to deliver strong results.
Water makes up about 70% of the human body and is essential for survival. While you can survive up to 4 weeks without food, you can only survive 3 days without water. Water helps regulate body temperature, aids in digestion and waste removal, and is necessary for all bodily functions. Drinking water can help with weight loss and prevent diseases like kidney disease. Sugary drinks have been linked to over 200,000 deaths worldwide each year. The best solution is to drink water instead of sugary drinks to save calories, money, and avoid health risks.
There are over 200 species of owls that are mostly nocturnal predators. They have special adaptations like silent flight feathers and the ability to turn their heads almost 270 degrees. Owls have been featured in human folklore and legends for their association with wisdom. They come in various shapes and sizes and live in many different habitats around the world.
Joam (preparation and characterization of zn o thin films deposited by sol ge...Phaccebookq Nizar
The document summarizes research on preparing and characterizing ZnO thin films deposited using a sol-gel spin coating method. Thermogravimetric analysis showed weight loss in the films continued until 300°C. X-ray diffraction revealed the films had a hexagonal wurtzite crystal structure and were preferentially oriented along the c-axis. Higher spin coating speeds resulted in smaller grain sizes and higher dislocation densities. Optical analysis found the films were highly transparent in the visible range and had direct band gaps between 3.28-3.29 eV that increased slightly with higher spin speeds.
This paper proposed a facial expression recognition approach based on Gabor wavelet transform. Gabor wavelet filter is first used as pre-processing stage for extraction of the feature vector representation. Dimensionality of the feature vector is reduced using Principal Component Analysis and Local binary pattern (LBP) Algorithms. Experiments were carried out of The Japanese female facial expression (JAFFE) database. In all experiments conducted on JAFFE database, results obtained reveal that GW+LBP has outperformed other approaches in this paper with Average recognition rate of 90% under the same experimental setting.
This document provides an overview of Hidden Markov Models (HMM). HMMs are statistical models used to model systems where an underlying process produces observable outputs. In HMMs, the observations are modeled as a Markov process with hidden states that are not directly observable, but can only be inferred through the observable outputs. The document describes the key components of HMMs including transition probabilities, emission probabilities, and the initial distribution. Examples of applications like speech recognition and bioinformatics are provided. Finally, common algorithms for HMMs like Forward, Baum-Welch, Backward, and Viterbi are listed for performing inference on the hidden states given observed sequences.
Minimum HTTPS / TLS connection and certificate security requirements for IBM Verse for iOS, IBM Verse for Android, IBM Traveler Companion and IBM Traveler To Do mobile apps.
The document discusses how gamification can provide a solution to the unsustainable practice of constant discounting in retail. It presents buy-to-win as a gamified sales promotion model that is simple, unique, disruptive, social, viral, defensible and global. Finally, it provides information on the management team and advisory board behind the proposed solution.
The Future of Marketing in the Engagement Economy - TK KaderMarketo
The document discusses how engagement has become the next frontier for digital transformation as buyer expectations have shifted to value relationships over transactions. It argues that to succeed in this "engagement economy", marketers must learn about, listen to, and inspire customers at massive scale. New technologies from Marketo aim to help marketers engage customers through personalized experiences across channels by understanding customer data and behaviors. The future is predicted to involve more video content, influencer marketing, and artificial intelligence driving highly personalized campaigns.
Are You Keeping up with Connected Consumers?Mary S. Butler
Presentation deck for the Are You Keeping up with Connected Consumers? panel at the 2012 J.D. Power Automotive Marketing Roundtable. The panel description:
The era of ubiquitous digital devices is changing consumer behavior, which has many repercussions for digital marketers. Your customers expect a media experience to move seamlessly from one screen to the next and from digital channels to physical environments. This panel will look at ways you can best serve these omnichannel shoppers and adopt a commerce-anywhere approach.
Mobile Shopping Fall 2012 Conference AgendaAmanda Aslan
Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices.
Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.
The document discusses how marketers are challenged by today's complex marketing environment and how conventional marketing mix models are limited in their ability to address this complexity. It introduces ThinkVine's agent-based marketing mix modeling approach, which simulates individual consumer behavior from the bottom-up to provide more accurate forecasts and insights. ThinkVine's software allows marketers to optimize their spending, tactics, targets, and timing to improve ROI across all of their marketing investments.
The document outlines Tagga's mobile marketing solutions and campaign management services, highlighting how their platform can help brands generate leads, increase sales, and develop customer loyalty by leveraging mobile and social technologies. Examples of effective campaign strategies are provided, along with case studies, and best practices for maximizing engagement and ROI across channels during the busy holiday season.
This document discusses cross-channel dialogue marketing and how marketing technology is evolving. It notes that digital is now the norm for commerce, entertainment, information and socialization. As a result, marketing must integrate digital and database strategies to engage customers across channels through personalized, event-driven dialogues. It provides an example dialogue between a travel company and a customer. It also stresses the importance of preventing marketing pressure on consumers by capping email frequencies and prioritizing campaigns.
Leading them on – secrets of successful lead nurturing programmes - The Marke...B2B Marketing
Behind the scenes of the programmes that won B2B Marketing’s Best Lead Nurturing Campaign awards in 2010 and 2011.
The new art (or is it a science?) of lead nurturing is a cornerstone of alignment between sales and marketing and promises benefits including higher numbers of better qualified sales leads and significant efficiency savings compared with one-off lead generation campaigns. Paul will talk through the success factors behind measurable sales results seen by organisations including Oracle (Best Lead Nurturing Campaign 2010), O2 (Best Lead Nurturing Campaign 2011) and Canon.
He will begin by discussing what’s involved in setting up a lead nurturing programme from scratch, e.g. What’s the business case? How does it fit with other marketing activities? How do you ensure marketing is fully aligned with sales? What do you really need in terms of a team, processes and systems?
Paul will then look at it from the customer’s point of view. What does it feel like to be included in a nurture campaign? Which channels work best (and which ones do most marketers forget about)?
He will conclude with some notes about ongoing governance and some common pitfalls to avoid in the execution of a lead nurturing programme.
Benefits to gain from this session
Factors to include in a business case or ongoing measurement of a lead nurturing programme
Real-life examples of what’s involved in getting programmes set up and running (including sales alignment, systems, processes and teams)
Examples of the channels/content/techniques that work best in lead nurturing – including tips that could instantly improve response rates of any prospect campaigns
Traps to avoid!
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
The webinar discussed how retailers can take a more integrated approach to merchandising and marketing decisions by putting the shopper at the center. It outlined how industry trends are creating new challenges and how retailers need to think holistically across areas like strategy, technology, process, and organization. The webinar also included a case study of how Price Chopper used DemandTec's price optimization tool to improve pricing strategies and compete more effectively in a changing market.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
How Finance can lead and influence great results in challenging economic times
by Richard Arthurs Finance Director General Mills UK and Ireland
www.cfoevent.com
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
The document discusses the digital age and how digital disruption is impacting various industries. It outlines the opportunities presented by mobile internet, cloud computing, and the internet of things. It emphasizes that to compete in today's digital world, companies must embrace digital transformation, have a clear strategy, acquire new capabilities, challenge conventions, and put the customer first. Overall, the document promotes adapting to the digital age as a means of driving innovation, growth, and competitive advantage.
Water makes up about 70% of the human body and is essential for survival. While you can survive up to 4 weeks without food, you can only survive 3 days without water. Water helps regulate body temperature, aids in digestion and waste removal, and is necessary for all bodily functions. Drinking water can help with weight loss and prevent diseases like kidney disease. Sugary drinks have been linked to over 200,000 deaths worldwide each year. The best solution is to drink water instead of sugary drinks to save calories, money, and avoid health risks.
There are over 200 species of owls that are mostly nocturnal predators. They have special adaptations like silent flight feathers and the ability to turn their heads almost 270 degrees. Owls have been featured in human folklore and legends for their association with wisdom. They come in various shapes and sizes and live in many different habitats around the world.
Joam (preparation and characterization of zn o thin films deposited by sol ge...Phaccebookq Nizar
The document summarizes research on preparing and characterizing ZnO thin films deposited using a sol-gel spin coating method. Thermogravimetric analysis showed weight loss in the films continued until 300°C. X-ray diffraction revealed the films had a hexagonal wurtzite crystal structure and were preferentially oriented along the c-axis. Higher spin coating speeds resulted in smaller grain sizes and higher dislocation densities. Optical analysis found the films were highly transparent in the visible range and had direct band gaps between 3.28-3.29 eV that increased slightly with higher spin speeds.
This paper proposed a facial expression recognition approach based on Gabor wavelet transform. Gabor wavelet filter is first used as pre-processing stage for extraction of the feature vector representation. Dimensionality of the feature vector is reduced using Principal Component Analysis and Local binary pattern (LBP) Algorithms. Experiments were carried out of The Japanese female facial expression (JAFFE) database. In all experiments conducted on JAFFE database, results obtained reveal that GW+LBP has outperformed other approaches in this paper with Average recognition rate of 90% under the same experimental setting.
This document provides an overview of Hidden Markov Models (HMM). HMMs are statistical models used to model systems where an underlying process produces observable outputs. In HMMs, the observations are modeled as a Markov process with hidden states that are not directly observable, but can only be inferred through the observable outputs. The document describes the key components of HMMs including transition probabilities, emission probabilities, and the initial distribution. Examples of applications like speech recognition and bioinformatics are provided. Finally, common algorithms for HMMs like Forward, Baum-Welch, Backward, and Viterbi are listed for performing inference on the hidden states given observed sequences.
Minimum HTTPS / TLS connection and certificate security requirements for IBM Verse for iOS, IBM Verse for Android, IBM Traveler Companion and IBM Traveler To Do mobile apps.
The document discusses how gamification can provide a solution to the unsustainable practice of constant discounting in retail. It presents buy-to-win as a gamified sales promotion model that is simple, unique, disruptive, social, viral, defensible and global. Finally, it provides information on the management team and advisory board behind the proposed solution.
The Future of Marketing in the Engagement Economy - TK KaderMarketo
The document discusses how engagement has become the next frontier for digital transformation as buyer expectations have shifted to value relationships over transactions. It argues that to succeed in this "engagement economy", marketers must learn about, listen to, and inspire customers at massive scale. New technologies from Marketo aim to help marketers engage customers through personalized experiences across channels by understanding customer data and behaviors. The future is predicted to involve more video content, influencer marketing, and artificial intelligence driving highly personalized campaigns.
Are You Keeping up with Connected Consumers?Mary S. Butler
Presentation deck for the Are You Keeping up with Connected Consumers? panel at the 2012 J.D. Power Automotive Marketing Roundtable. The panel description:
The era of ubiquitous digital devices is changing consumer behavior, which has many repercussions for digital marketers. Your customers expect a media experience to move seamlessly from one screen to the next and from digital channels to physical environments. This panel will look at ways you can best serve these omnichannel shoppers and adopt a commerce-anywhere approach.
Mobile Shopping Fall 2012 Conference AgendaAmanda Aslan
Mobile Shopping Fall (October 22-24, 2012 in Austin, TX) is the leading US event where e-commerce and marketing professionals meet to discuss best tactics for maximizing engagement and driving consumers to point-of-sale via their mobile devices.
Learn detailed strategies from industry-leaders in retail, auto, food and beverage, travel, consumer electronics, and MORE.
The document discusses how marketers are challenged by today's complex marketing environment and how conventional marketing mix models are limited in their ability to address this complexity. It introduces ThinkVine's agent-based marketing mix modeling approach, which simulates individual consumer behavior from the bottom-up to provide more accurate forecasts and insights. ThinkVine's software allows marketers to optimize their spending, tactics, targets, and timing to improve ROI across all of their marketing investments.
The document outlines Tagga's mobile marketing solutions and campaign management services, highlighting how their platform can help brands generate leads, increase sales, and develop customer loyalty by leveraging mobile and social technologies. Examples of effective campaign strategies are provided, along with case studies, and best practices for maximizing engagement and ROI across channels during the busy holiday season.
This document discusses cross-channel dialogue marketing and how marketing technology is evolving. It notes that digital is now the norm for commerce, entertainment, information and socialization. As a result, marketing must integrate digital and database strategies to engage customers across channels through personalized, event-driven dialogues. It provides an example dialogue between a travel company and a customer. It also stresses the importance of preventing marketing pressure on consumers by capping email frequencies and prioritizing campaigns.
Leading them on – secrets of successful lead nurturing programmes - The Marke...B2B Marketing
Behind the scenes of the programmes that won B2B Marketing’s Best Lead Nurturing Campaign awards in 2010 and 2011.
The new art (or is it a science?) of lead nurturing is a cornerstone of alignment between sales and marketing and promises benefits including higher numbers of better qualified sales leads and significant efficiency savings compared with one-off lead generation campaigns. Paul will talk through the success factors behind measurable sales results seen by organisations including Oracle (Best Lead Nurturing Campaign 2010), O2 (Best Lead Nurturing Campaign 2011) and Canon.
He will begin by discussing what’s involved in setting up a lead nurturing programme from scratch, e.g. What’s the business case? How does it fit with other marketing activities? How do you ensure marketing is fully aligned with sales? What do you really need in terms of a team, processes and systems?
Paul will then look at it from the customer’s point of view. What does it feel like to be included in a nurture campaign? Which channels work best (and which ones do most marketers forget about)?
He will conclude with some notes about ongoing governance and some common pitfalls to avoid in the execution of a lead nurturing programme.
Benefits to gain from this session
Factors to include in a business case or ongoing measurement of a lead nurturing programme
Real-life examples of what’s involved in getting programmes set up and running (including sales alignment, systems, processes and teams)
Examples of the channels/content/techniques that work best in lead nurturing – including tips that could instantly improve response rates of any prospect campaigns
Traps to avoid!
Path To Revolutionary Merchandising And Marketing DecisionsG3 Communications
The webinar discussed how retailers can take a more integrated approach to merchandising and marketing decisions by putting the shopper at the center. It outlined how industry trends are creating new challenges and how retailers need to think holistically across areas like strategy, technology, process, and organization. The webinar also included a case study of how Price Chopper used DemandTec's price optimization tool to improve pricing strategies and compete more effectively in a changing market.
The document discusses the challenges facing CMOs and digital marketers in today's fragmented digital marketing ecosystem. It notes the opportunities presented by media fragmentation but also the need for measurement to prove ROI given barriers around uncertain returns. Mobile and social media are highlighted as major opportunities that are growing exponentially but also have unique success metrics. The presentation emphasizes building a unified view of customers across channels to better target and personalize experiences.
How Finance can lead and influence great results in challenging economic times
by Richard Arthurs Finance Director General Mills UK and Ireland
www.cfoevent.com
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
The document discusses the digital age and how digital disruption is impacting various industries. It outlines the opportunities presented by mobile internet, cloud computing, and the internet of things. It emphasizes that to compete in today's digital world, companies must embrace digital transformation, have a clear strategy, acquire new capabilities, challenge conventions, and put the customer first. Overall, the document promotes adapting to the digital age as a means of driving innovation, growth, and competitive advantage.
Australian Retail and the Digital AdvantageBen Gilchriest
This document discusses how Australian retailers can gain a digital advantage. It finds that while Australian consumers are early adopters of digital technologies, retailers are struggling to keep up with evolving customer demands. The document advocates developing a digital maturity by balancing investments in digital capabilities ("what" an organization does digitally) with strong digital transformation management ("how" an organization approaches digital transformation). Only a few "Digirati" retailers have achieved this, demonstrating both a digital vision and measurable business results from integrated digital initiatives. The document argues all retailers should take action now to develop their own digital DNA and close the gap with digitally mature competitors.
Top 10 Trends of Digital Marketing that are hard to ignore and are very important for the marketing industry during the current economic radical shifts and pandemic crisis of 2020.
The document discusses key trends in the evolving consumer landscape in 2024. It notes that short-form content under 60 seconds, like brief videos, are becoming very engaging for consumers with short attention spans. Content is king, with 89% of consumers saying videos influence their purchase decisions. The trend is global, with 80% of Indians hooked on short social media content. Marketers need to adapt by focusing on short, impactful content like videos under 60 seconds. The shift reflects consumers' desire for speed in an oversaturated content environment.
The document discusses how retailers can challenge the status quo by leveraging technologies from Google Cloud to transform their business. It outlines how Google Cloud can help retailers gain faster insights from data, make predictions with AI, transform their workforce, provide dynamic customer experiences, better connect with retail partners, and increase IT agility. Specific Google Cloud technologies mentioned that can help include Analytics, Maps, Assistant, Firebase, and more. The document argues that organizational change is needed for retailers to adapt and simplify their culture to keep up with today's customers.
Engagis CEO Leon Condon presents The Future of Retail - Embracing Digital for Improved Service and Profit.
Webinar Overview:
Your customers are changing. The way they search, discover and transact is transforming rapidly. We all know that shoppers love digital technology but for retailers the popular view is that it's expensive.
So can your retail store embrace digital without breaking the budget? This free webinar will reveal the answer.
Engagis CEO and digital marketing expert Leon Condon will show you why next-generation retail marketing must be more than just digital; it needs to be integrated.
You’ll learn which digital solutions equip you to better serve customers, empower your staff and increase your profit, all while lowering your costs.
This webinar will then showcase the options that exist right now, and reveal how top retailers are creating cutting-edge in-store marketing systems with minimal, or zero, impact on operating costs. View the Webinar slides above
The document discusses how automation can help reduce complexity in paid media. It argues that marketers should automate four key activities immediately: managing exponential complexity from variations in clicks, organizing data, managing keywords, and improving quality score. The document outlines how activities like bidding, keyword insertion, and ad testing can benefit from artificial intelligence and machine learning. It asserts that automation will evolve the marketing field rather than replace jobs, allowing marketers to focus on more strategic work like developing business objectives and creative solutions.
Similar to Wynbox presentation syd start - may 2013 (20)
Michelle Roberts - Advanced Search Summit Napa 2019
Wynbox presentation syd start - may 2013
1.
2. Gamification is growing
Discounting is killing retail
PROBLEM
“Gamification will be used by 70% of the
global 2000 by 2015” - Gartner 2011
“The current retail culture of constant discounting... is
unsustainable and likely to lead to increasing numbers of
insolvencies.” - KPMG 2012
10. Simple
Unique
Disruptive
Social
Viral
Defensible
Global
SUMMARY
Editor's Notes
This may appear to be a list of the most successful retail brands in Australia. I hate shock you, but in actual fact each of these brands are in pretty serious financial trouble, and its representative of a global retail meltdown. The first 5 brands on this list have suffered significant profit slumps with Harvey Norman, David Jones and Target all reporting a 40% drop in profit... That’s right - almost half of their profit (equating to hundreds of millions of dollars) has been wiped off their bottom line in one year! Billabong is in yet another trading halt as it struggles to refinance and a number of established fashion brands have shut down including Lisa Ho recently going into administration just this month. Myer Chief, Bernie Brookes, recently described the retail market as a “tale of woes” and some of the worst retail conditions he’s seen. So what is the reason reported by each of these companies and the market analysts for this for this structural catastrophe?... Rampant discounting! A number of reports have documented this dire situation including this one from KPMG... And an article in SMH begging the question: “what, if anything, will halt the downturn?”Well, let’s now jump to a more positive story with a growing trend showing massive potential in helping turning around other sectors such as Customer Service and Hospitality. Gartner has forecast that 70% of big companies will be using it by 2015. Gamification is the process applying game mechanics such as points and prizes to non-game scenarios. Early iterations include loyalty programs giving points for purchasing and more modern digital examples such as Foursqaure awarding status for checking in to your favourite place to hangout or Sneakpeeq offering discounts for sharing deals with friends.What if we could somehow gamify retail to make shopping more exciting which would drive sales without discounting...!?! What impact would that have on the $1T global ecommerce market? What is the problem? Who has this problem? Where are they? How do you find them? Characteristics. Show the emotion. The pain. The dire need for and pain of heart surgery this is not time to talk about mild issues or vitamins. Good time for humour.
Let’s imagine you’re about to buy something cool online, like a mini speaker for your iPhone. Now let’s imagine that instead of clicking the boring old “Buy” button, you could instead click the “Buy-to-Win” button which meant that once you committed to the purchase, you would instantly find out if you win it for free. Now imagine, unlike most competitions, the odds of winning were actually achievable, in fact unbelievably good, like 1 in 5 or 1 in 4 or even a 1 in 3 chance to win! Now imagine that it was also transparent, so if you bought the required number, for example 3 items, then you’d be guaranteed to win one. Imagine how many more people would buy if all this was possible...!?! Well this is exactly what Wynbox does with our Buy-to-Win concept and that’s exactly what we’re going to demonstrate right now. I need three volunteers from the audience who want to win one of these X-Mini speakers for your phone or tablet. They’re very cool and you can win one right now if you come up on stage. OK, great. One of you will definitely win because the game works sequentially, not randomly.Live spin to win an X-miniWe can all see now how much excitement we created here with a simple demo, well imagine if retailers could offer this concept to complement their existing promotion strategies to help them drive sales without discounting. Now we’re not claiming we can single handedly save retail, but this is certainly a valuable addition to a brands’ arsenal of sales strategies. Innovation – Why are you different? What is your secret sauce. Originality. X Factor. More? Why it solves the problem Screen shot or product picture – or – only if it is really good – a demo video. You almost certainly will NOT have time to do a demo but showing a step 1 2 3 slide can help
If we plot out the existing sales promotion methods, you can see that most of them have been around for a while and it’s difficult for retailers to offer something unique to their customers. Buy-to-Win is unique which allows brands to offer something new and exciting to cut through the clutter of other marketing activity.
We’ve built the core technology, called the ratio engine, which sits in the cloud as a SaaS offering. We initially built our own online store selling direct to consumers under the Wyngle brand to test the concept and validate our assumptions. Following on from the successful results, we launched the SaaS model late last year under the Wynbox brand which integrates into shopping carts for brands to offer to their customers. This includes brands such as Rydges who we’re live with and others such as Dick Smith, David Jones and Pizza Hut who we’re in progressed discussions with. Next we’ll be releasing a facebook shopping app which allows the brands to run Buy-to-Win deals on their facebook pages which will simplify the integration and provide a rapid distribution channel.
We’ve got a really solid team with the right skills and experience to take this concept to the world. We’re very passionate about the concept and its global potential. We’ve also been very lucky to have the support of some key industry leaders who have been generous with their time, providing invaluable advice.
We went live with our first major client last month - Rydges Hotels. They ran a 1 in 5 free rooms campaign for their new Sydney Airport hotel. There were two main metrics we looked at - page conversion rate (which they normally get at around 5-7% for their other promotions) and sales up-lift, which they were expecting to see between 10% and 20% growth. We absolutely smashed it out of the ball park - roughly doubling their conversion rate and delivering 125% sales up-lift compared to their other channels. It went so well that they couldn’t turn it off and have extended the campaign to get more booking in.We generated $60k in revenue last year and almost surpassed that in the last month with $45k from a single Rydges hotel - they’re now looking to roll it our across all 50 hotels and into Events Cinemas for movie tickets, which is part of the same group, AHL. Traction – Data. Surveys. Profit. Signups. Evidence of Execution. Traffic. Customer interest. Adoption. Revenue. Some or all the above. More? Testimonials Differentiators!
We have a clear defensibility strategy covering a range of key areas.(still to add to) Defensible – Why will you stay ahead and not be de-throned. Intellectual Property – IP. Community. Marketplace Liquidity. First mover. More?
As we know, each category is typically led by a dominant player, becoming ubiquitous within their sector. We believe our first mover advantage and speed to market will allow Wynbox to become synonymous with Ratio Buying which will defend our leading position and create another barrier to entry.
In Summary, Wynbox ticks all the boxes and is set to become a seriously disruptive technology in the struggling retail space.