Wyeth underwent changes to its organizational IT structure over time. Originally, Wyeth had local IT departments that reported separately. Over time, Wyeth transitioned to a model with regional support centers and corporate IT to better support a global data warehouse and applications. Wyeth's ideal structure is described as using an "IT is the business" model to continue its success. Wyeth's experience aligns well with Kotter's 8 steps for leading change, such as creating urgency, building coalitions, and generating short-term wins.