Business processes simply define how an organization operates, from hiring new staff to planning product launches. Properly documenting and systematically executing these processes is critical for achieving business goals. However, due to the effort required to maintain details about all relevant processes and the complexity of process automation, organizations tend not to pursue complete business process management (BPM) initiatives. In this talk, we will discuss how WSO2 Process Center helps overcome barriers in BPM by allowing simpler ways of maintaining, sharing, analyzing and optimizing your business processes.