The document discusses the integrated supply chain for APIs (ISCA). It describes how APIs have become essential products for digital transformation and outlines the key components of an ISCA, including API product management, integration, insights/monetization, and DevOps/management. The document also discusses how WSO2 provides an integrated platform to enable organizations to build their own ISCA and digital supply chains.

1. The Integrated Supply Chain for APIs
(ISCA)
September 2020

2. Hello!
Asanka Abeysinghe
Chief Technology Evangelist (former Deputy CTO)
asankaa AT wso2.com

3. 3Image: https://www.vitalmx.com/features/Thats-What-He-Said,5781
A
good
start

4. 4

5. 5
Evolution of Products
Source: https://www.productevolution.org/2018/02/on-the-origin-of-the-word-processor/

6. 6
Evolution of
Products
Source: https://www.productevolution.org/2017/05/tree-of-life/

7. 7
Supply chain
A supply chain is a network between a
company and its suppliers to produce
and distribute a specific product to the
final buyer. This network includes
different activities, people, entities,
information, and resources. The supply
chain also represents the steps it takes
to get the product or service from its
original state to the customer.
Source: https://www.investopedia.com/terms/s/supplychain.asp Image: https://www.flickr.com/photos/usdagov/

8. ConsumptionSalesDistribution
8
Evolution of Supply Chain
Source: https://thenewstack.io/a-successful-api-strategy-needs-a-digital-supply-chain-and-a-thriving-ecosystem/
ManufacturingSourcing
Experience
(by Customers)
Registration
(by Customers)
Deployment
(of Digital Solutions)
Development
(of Digital Solutions)
Discovery
(of Data & Services)
Industry Supply Chain
Digital Supply Chain

9. Software is eating the world.
- Marc Andreesen, Co Founder Netscape -

10. Every company is a software company.
- Satya Nadella, CEO Microsoft -

11. 11
New product experience

12. 12
API-centric Architecture
https://github.com/wso2/reference-architecture
Centralized Decentralized

13. 13
Evolution of APIs
Pure Technical Semi Technical Managed APIs API Products
Isolated
Early
Integration
Message
Oriented
SOA Pre MSA/IoT MSA
● EDI
● File sharing
● Sockets
● Message
queues
● Data to data
● Monolithic Apps ● OLE/OLE+
● COM/COM+
● CORBA
● RMI/EJB
● WebDev
● ESB
● SOAP
● BPEL
● BAM
● REST
● HTTP/s
● AMQP
● MQTT
● Servicemesh
● gRPC
● GraphQL
● Websockets/
hooks
● AsyncAPI

14. APIs
Products of the 21st
Century
14

15. Products of the 21st Century
Directly Monetized Indirectly Monetized Combined physical/digital
15
Backbone for digital transformation and API Products

16. 16
Products exist in
and
rely on ecosystems
Image: https://www.pinterest.com/pin/541417186425569576/ (Pandora)

17. 17
Marketplace

18. 18
Marketplace

19. Federation enables multi-party business models
https://wso2.com/library/webinars/federated-apis-across-ecosystems/
19
#1
e.g. Scania
Internal federated marketplace #2
e.g. BNY Mellon
Partner marketplace #3
e.g. Smart Dubai
Closed group marketplace
#4
e.g. ideabiz
Shared revenue marketplace #5
e.g. Apigate
Aggregator marketplace

20. 20
Emerging supply chains for APIs in finance
Banks
Banks
Banks Payment Gateways Mobile Wallets New Cards
Third Party Providers Fintechs

21. 21
Emerging Supply Chains for APIs in Telco
Cell Provider
Cell Provider
Cell Provider

22. 22
Cell Provider
Cell Provider
Cell Provider
Cell Provider
Cell Provider

23. 23
Product Lifecycle
Management
Logistics
Management
ERP &
Financials
Supply Chain
Management
Integrated
Supply Chain
For Physical
Products
20th Century Physical Product Integrated Supply Chain

24. What can we learn from the physical ISC?
Product Lifecycle Management API Product Management
ERP & Financials API Insights and Monetization
Supply Chain Management API Integration & Enablement
Logistics API DevOps and Management
24

25. 25
API Devops &
Management
API Insights & Monetization
API Product
Management
API
Integration
21st Century Integrated Supply Chain for APIs
Integrated
Supply Chain
for APIs

26. 26
SAP, Salesforce, legacy integration
Industry adapters (HL7, FHIR, EDI)
Data integration
Event and streaming integration
Monitoring
Billing and monetization
Analytics
Tracing
Integration with subscription
platforms
Reportinga
CI/CD pipelines
Kubernetes, multi-cloud, and
hybrid deployment
Microgateway
Onboarding of APIs from
multiple systems
Blue/green and canary
deployment
Developer and user onboarding
Subscriptions
SSO for developers
API documentation
API marketplaces
API design and product creation
Lifecycle management
Market testing
Organisations need an integrated platform to deliver this
API Devops &
Management
API Insights &
Monetization
API Product
Management
API
Integration
Integrated
Supply
Chain
for APIs

27. ISCA does not mean
digitising existing supply chains
New end-to-end digital systems
to enable new business models around APIs
27

28. Quantum Duality of “API as a business” and “API as a technology”
28
WSO2’s API Market Vision
Federation and Business Models
● Heterogeneous API landscape -
- Federation & multi-party
● Governance of API products across
- multi-vendors
● New Monetization models
● API Product Management focus
Move to the cloud
● Multi-Cloud & Hybrid deployment
● Kubernetes runtimes
● Automation
● Massive scale of API infrastructures
● Cloud business models
Polyglot and heterogeneous
● Polyglot microservices and macro-services
● More than OAS:
- GraphQL, AsyncAPI, gRPC,
- Kafka, NATS, etc
● API aggregation and integration
Modernizing development
● Microgateways & Service Mesh
co-deployed with workloads
● CI/CD enablement
● Unified API development
● Serverless
● Kubernetes development
environments

29. 29
The shift to Cloud Native
Traditional Cloud Native
Virtual Machines and vSphere Containers and Kubernetes
Centralised CoE based Integration API-led decentralised integration
APIs for Partners APIs everywhere
API Gateway Edge Gateway and Microgateway
Synchronous Request-Reply Event-Driven Async
Heavyweight all-in-one systems Lightweight, decoupled, deploy anywhere
Proprietary licenses Open source by default
Pay upfront Pay as you go

30. 30
API Federation: Enabling multi-party business models
● Hosts a collection of APIs from different providers on a single
federated marketplace.
● Unified analytics, policy enforcement, subscriptions, billing, etc.
● Open source specification for publication to a marketplace:
https://github.com/api-federation/
Publisher Developer Portal Analytics Identity
AWS Gateway
Azure Gateway
NGINX
WSO2 Gateway

31. 31
Web traffic
83%
APIs now account for more
than 83% of the web traffic
(Akamai)
Revenue
$1T
$1 trillion is up for grabs
through the redistribution of
revenue through APIs
(McKinsey 2017)
Transactions
25%
25% of revenue flows
through APIs
(Vanson Bourne 2018)
Overview of the business impact,
based on various sources.APIs

32. Building the IASC - strategy/implementation

33. 33
WSO2 API MANAGER
Addresses full API lifecycle
management operations. Open,
extensible, customizable.
200K APIs for 20K Orgs
WSO2 ENTERPRISE
INTEGRATOR
Hybrid integration platform for
quick, iterative integration of any
application, data, or system.
6 Trillion Transactions/yr
WSO2 IDENTITY SERVER
Federates and manages identities
across both cloud service and
enterprise environments.
100M identities managed
WSO2 OPEN BANKING
A purpose-built technology platform for global open banking
WSO2 HEALTHCARE INTEGRATION
Towards greater interoperability with a proven integration platform and FHIR®

34. 34
Design Center Engagement
Monitoring, Management and
Analytics
Runtime
DevOps Identity &
Access
Integration Studio Streaming Editor
API Design &
Mocking
API Publisher
API Portal API Marketplace
Connector Store
Monetization &
Billing
API
Administration
API Analytics
Integration
Dashboard
Tracing and
Monitoring
API Gateway
Micro Integrator Micro Gateway
Traffic Manager
Streaming
Integrator
Key Manager
Kubernetes Operators
Identity Manager
Access
Management
Single Sign-on
MFA & Adaptive
Auth
WSO2 Managed
Cloud
CI/CD
WSO2 Update
Manager
WSO2 CLI
Toolkits
WSO2 - a full featured API (and Integration) Platform
OnPrem Hybrid WSO2 Cloud AWS Azure Pivotal CF Kubernetes

35. 35
Overview
https://github.com/wso2/reference-methodology/

36. 36
WSO2 API Strategy Consulting
Enterprises are digitally transforming at a
rapid pace to deliver better products,
services, and experiences to customers. APIs
play a vital role in unlocking value in business
assets to enable these extraordinary
business visions. WSO2 API Strategy
Consulting aims to help businesses who are
new to the API-first approach achieve their
vision and business goals.
CONTACT US
https://wso2.com/strategic-consulting/api-strategy

37. Impulse engagement model
AgreementIntro
Assessment MTP Plan
*Massively Transformative Purpose (similar to OKRs)
1m
Execute Checkpoint
StrategicTactical
Project 1
Project 2
Project n
business as usual
Sprint
Prepare
Execute
Followup
37

38. The Technology Partner of Your Digital Journey
38
https://wso2.com/contact/
https://wso2.com/strategic-consulting/
asankaa AT WSO2.com
https://www.linkedin.com/in/asankaabeysinghe/
@asankama
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