WSFA-Measuring Your Marketing

•

9 likes•4,083 views

The document discusses marketing strategies to generate awareness, interest, desire, and action in potential customers. It presents frameworks showing common marketing channels used at each stage, including social media, email, websites, and offline marketing. The goal is to guide potential customers through the purchasing funnel from initial awareness to final action of buying a product or service.

Business News & Politics

saffireevents

AWARENESS

INTEREST
DESIRE
ACTION

saffireevents

AWARENESS
INTEREST
DESIRE

• Social media/
WOM/Offline
marketing

•Social media/
email
•Email/
website

ACTION

•Website

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