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saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

1-2/Month
Articles, Announcements, Offers
saffireevents
saffireevents
saffireevents

One Subject Blasts
Entertainment line-up, gala, golf
tourney, etc.
saffireevents
saffireevents

CONSIDER DOUBLING “Pre-Event”
Email Success Builds Daily
saffireevents
saffireevents

Never Miss a Day
“Today at the event”
saffireevents
saffireevents
saffireevents

“Immediate” recap
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

event photo
form
Facebook
Twitter

© 2013 – Saffire Events®
saffireevents

at events
purchase

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

one main
story

TEST
AGAINST
EACH OTHER

two smaller
features

two smaller
features
© 2013 – Saffire Events...
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents

© 2013 – Saffire Events®
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents


saffireevents

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents
saffireevents

•
•
•

© 2013 – Saffire Events®
saffireevents
saffireevents
saffireevents

MAKE A GAME
PLAN

CREATE A LIST
OF RECIPIENTS

WRITE THE
MESSAGE

INCLUDE GOOD
IMAGERY

© 2013 – Saffire Ev...
saffireevents

DO
TWEAK
MORE! THEM!
saffireevents
saffireevents

© 2013 – Saffire Events®
saffireevents
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CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

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CAFS 2013 - Is Email Marketing Dead? (No! And Here's Why)

  1. 1. saffireevents © 2013 – Saffire Events®
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  18. 18. saffireevents © 2013 – Saffire Events®
  19. 19. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
  20. 20. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
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  33. 33. saffireevents 1-2/Month Articles, Announcements, Offers
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  35. 35. saffireevents
  36. 36. saffireevents One Subject Blasts Entertainment line-up, gala, golf tourney, etc.
  37. 37. saffireevents
  38. 38. saffireevents CONSIDER DOUBLING “Pre-Event” Email Success Builds Daily
  39. 39. saffireevents
  40. 40. saffireevents Never Miss a Day “Today at the event”
  41. 41. saffireevents
  42. 42. saffireevents
  43. 43. saffireevents “Immediate” recap
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  49. 49. saffireevents © 2013 – Saffire Events®
  50. 50. saffireevents
  51. 51. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
  52. 52. saffireevents © 2013 – Saffire Events®
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  55. 55. saffireevents at events purchase © 2013 – Saffire Events®
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  60. 60. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
  61. 61. saffireevents © 2013 – Saffire Events®
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  64. 64. saffireevents one main story TEST AGAINST EACH OTHER two smaller features two smaller features © 2013 – Saffire Events®
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  66. 66. saffireevents © 2013 – Saffire Events®
  67. 67. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
  68. 68. saffireevents
  69. 69. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
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  71. 71. saffireevents © 2013 – Saffire Events®
  72. 72. saffireevents © 2013 – Saffire Events®
  73. 73. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
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  87. 87. saffireevents • • • © 2013 – Saffire Events®
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  90. 90. saffireevents MAKE A GAME PLAN CREATE A LIST OF RECIPIENTS WRITE THE MESSAGE INCLUDE GOOD IMAGERY © 2013 – Saffire Events® USE A STRONG SUBJECT LINE TRACK THE PERFORMANCE LEARN AND REPEAT
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