2. Vision
• Our vision is to have the best and the
most innovative and active platform
among social media content platforms
offering international services.
3. Setting goals
(Short -term)
1st year
THE FIRST PRIORITY IS TO
GET INFO AND CALCULATE
ADVERTISE INCOME* (FOR
EXAMPLE WORDPRESS &
GOOGLE ADSENSE).
REACH AT LEAST 60% OF
THE POSITIVE FEEDBACK
FROM THE COSTUMERS.
MOBILE APPS. FIRST,
ANDROID THEN IOS.
OFFICE IN VIENNA.
BUILD A TEAM WITH AT
LEAST 30 PEOPLE FOR THE
FIRST YEAR (SHORT-TERM
GOAL)
BRAND AWARENESS MUST
BE DONE IN THE FIRST
YEAR.
WEB TRAFFIC (CLICKS &
VISITORS) SHOULD
INCREASE AT LEAST UP TO
50% EACH MONTH IN THE
FIRST YEAR.
4. Mid – term
goals in the
2nd year
ADVERTISE INCOME MUST
INCREASE AT LEAST UP TO
60% – 70% WHEN
COMPARED TO THE 1ST
YEAR. ALSO, INCOME
SOURCES HAVE TO BE
EXPANDED.
POSITIVE FEEDBACK RATE
SHOULD RAISE UP TO 80%
BY CUSTOMERS.
ADDITIONAL TEAM
MEMBERS MUST BE
INCLUDED. AT LEAST 60 – 80
PEOPLE. ALSO, CROWD
CONTENT WRITERS SHOULD
BE INCLUDED.
BRAND AWARENESS RATE
MUST BE SUCCESSFULLY
LAUNCHED (80%).
WEB TRAFFIC (CLICKS &
VISITORS) MUST REACH 60%
MORE THAN THE 1ST YEAR.
5. Long -term
goals of the
3rd – 5th year
Advertise income has to be set
with other expanded sources
and reach the 80% rate higher
than previous years.
Positive feedback rate must be
at least 90%.
Except of Vienna, there should
be other offices around
Europe in order to control the
events of the website. For
example, Istanbul, Berlin…
*Strategically chosen.
Team members in total: 150 –
250 + crowd content writers
locally.
Brand should have strong
image and perspective.
Web traffic must increase at
least 80% more than the 2nd
year. (For each channel;
website clicks, mobile app use,
YouTube, Instagram & Twitter
posts)