Ofwat, the economic regulator of the water industry in England and Wales, is embarking on the biggest changes to the UK regulatory framework since privatization in the 1990s. The proposed changes center around increasing customer and community involvement and introducing competition to the water industry. Ofwat believes customers are demanding more say in water services and will have customer challenge groups scrutinize utility business plans. Competition will also be introduced starting in 2017, initially for business customers only. These changes aim to increase flexibility, enhance the consumer role, reduce regulatory burden, and create stability for investment, while promoting innovation.