The document discusses a lesson on writing to persuade. The objectives are to recognize and use persuasive techniques. It lists various persuasive techniques and provides examples of using them to argue against school uniforms. Students are instructed to copy the techniques, leave space to provide their own examples, and work in groups to complete examples for each technique arguing against school uniforms.

1. Writing To Persuade
Today’s lesson Objectives are:
• To be able to recognise persuasive
techniques.
• To be able to use persuasive
techniques.

2. I am going to show you a list of persuasive techniques. If you
think you know how it works use your green card, yellow if you
may know and red if you definitely don’t.
• Emotive words
• Forceful phrases
• Rhetorical questions
• Chatty style
• Statistics
• Criticise the opposite opinion
• Clusters of three
• Personal pronoun
• Humour
• Play on the readers
sympathy
• Exaggeration (hyperbole)
• Repetition of words /
phrases
• Catchy phrases or slogans
• Figures of speech
• contrasts
• Make positive points
personal
• Anecdotes
• Make negative points
impersonal
• Emotive pictures
• Short sentences /
paragraphs

3. You need to copy each of these techniques into your book –
and you need to leave a line underneath each one as space to
add an example.
• Emotive words
• Forceful phrases
• Rhetorical questions
• Chatty style
• Statistics
• Criticise the opposite opinion
• Clusters of three
• Personal pronoun
• Humour
• Play on the readers
sympathy
• Exaggeration (hyperbole)
• Repetition of words /
phrases
• Catchy phrases or slogans
• Figures of speech
• contrasts
• Make positive points
personal
• Anecdotes
• Make negative points
impersonal
• Emotive pictures
• Short sentences /
paragraphs

4. You’re going to write your examples based on
an argument against school uniform.
• For 5 minutes, in your groups write
down all of the reasons why school
uniform should not exist!

5. Now you need to turn your ideas into
persuasive techniques…
• i.e. Emotive words:
• It’s cruel, heartless and unkind to
label children with the clothes that they
wear.
• i.e forceful phrases
It’s a ludicrous waste of money!

6. Over to you….
• You need to do this for all of the
examples you have .
• You may work in groups and discuss
this work.
• You should aim to complete
an example for every technique.

7. Bingo
• These foxes are torn apart, ripped into shreds for no reason at
all.
• You must go out and buy it. You really must.
• Would you like it if it happened to you?
• You know what, every day I think that I’ll do sommet about it
and every day, well, you know how it is.
• 95% of owners say that there cats prefer whiskers
• The opposition will tell you that their toilet paper lasts longer,
well that’s just ludicrous.
• Do it , do it, do it!
• You, we, me, I
• The funny thing is….
• It’s my birthday today, but I won’t get any presents this year.
• This is the best and the biggest toy in the whole wide world,
there are none better than this.
• Experts believe that……
• I can show you right now a picture of a hedgehog sliced in 2
by a can of baked beans

8. Bingo
I have a dream, I said I have a dream, did you hear me, I have a
dream!
• Currys, always cutting prices.
• So to say, as I say,
• The leaning Tower of Pisa is much more impressive than the
Eiffel Tower
• This must be better for you, surely it’s better for everyone if
we can all do it.
• I’ll tell you a story about someone I know then…..
• It’s doesn’t matter to us if it’s wrong, that’s not our problem.
• I want you to imagine a small, timid fox, terrified for his life,
shaking in a gutter.
• This is a short and sweet way of saying it. Short and sweet.
• You should feel guilty! It is your fault as much as mine that
cats are being killed by litter.
• A beautiful sunlit morning, with the sun streaming through the
clouds

9. Writing To Persuade
Today’s lesson Objectives are:
• To be able to recognise persuasive
techniques.
• To be able to use persuasive techniques.