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- 1. Table of Contents Biography – Brandie Yates Persuasive Column – Be a Listener or Speaker? Letter – Feature Fact Sheet – Aviareps Group News Advisory – HOMTV’s “Senior Living” is Coming Back News Advisory – HOMTV Partners with Meridian Senior Center Feature – More Technology, Less Love Public Service Announcement – Meridian Township Trails Advertisement – “Feel Nature” Newsletter – Cheesecake Factory Brochure – Cheesecake Factory
- 2. Brandie Yates is the internship coordinator of HOMTV Channel 21. HOMTV is a government television station of Meridian Township located in Okemos, Michigan. Brandie Yates began her career at HOMTV as a reporting intern. Yates worked weekly on enterprising news packages and live reports. She was also responsible for hosting and post-producing the nationally recognized monthly show Senior Living. After graduation she was hired as Production Manager/Communications Specialist of HOMTV. In October 2012, Yates was promoted to Internship Coordinator, where she oversees the HOMTV Internship Program with approximately 30 interns every semester and prepares them for successful careers in the television industry. Yates was the producer of HOMTV's weekly newscasts "Meridian News Now” and “Meridian News Now UPDATE,” as well as the producer and fill-in anchor/host for a number of HOMTV’s other original programs. Yates also in charge of website management, public relations, and social media for HOMTV and Meridian Township. Brandie received her bachelor’s degree in journalism and specializations in public relations from Michigan State University (MSU) in 2009. Yates was a student telemarketer of Michigan State University’s university development program. She made outbound cold calls to Michigan State University alumni to request donations for the university. Yates also did a student internship at Gratiot County Herald newspaper in Ithaca, Michigan. She interviewed community members, assisted design layouts, wrote informative articles. Brandie Yates’s documentary "Meridian Cares," took third place in the National Association of Telecommunications and Advisors (NATOA)’s National Video Award in 2011. Yates was an Emmy Award Winner of Student Production form Michigan State University for News, Focal Point Newscast. In spare time, Brandie Yates teaches and choreographs dance at a local dance studio and spends time with her husband and golden retriever.
- 3. Be a Listener or Speaker? It’s More Beneficial to be a Listener How effective are you in your interactions? Do people listen to you carefully? Do people usually agree with you? Do you have misunderstandings with others? Now, ask yourself one more question: Do you prefer to be a speaker or a listener in communication? Your answer is important. A typical study points out that people generally spend about 9 percent of communication time in writing, 16 percent in reading, 30 percent in speaking, and 45 percent in listening. Listening is a really significant element in communication because you can actually have much more effective interactions with others by learning to be a better listener. Listeners as receivers can gather information in communication. While listening to other people, listeners are collecting data about the "who," "what," "when," "where" and "why" of a situation. Good listeners can ask relevant follow-up questions and get to the main point of the conversation easily. Listeners can also be more prepared to take on the role of speaker after gathering information from one or more individuals. For example, good listeners make observations on a speaker’s age, gender, education level, religion, language and cultural background, all of which will be helpful when listeners become speakers. Good listeners can use this to judge how to best reach their audience when speaking. Listening prudently to others for information and indicators about beliefs, value, and emotions can help you avoid offending others. In addition, listeners can give feedback to show their respect for speakers. You might be curious about how to give feedback as a listener. Research shows about 85 percent of what we communicate is nonverbal. This includes our posture, physical movements, eye contact and our mental focus. For example, to invite and encourage expression, you, as a listener, can incline your posture toward the speaker. This shows the speaker you were paying attention to them, and may encourage them to listen carefully when you are talking.! The traditional Chinese character for “listening” emphasizes that good listening is not only related to the use of ears. The diagram attached shows how the words for eyes, heart, undivided attention, and ears, are all incorporated into the character for listening. Good listeners must remember to gather information through their ears, eyes, and heart, and give feedback through eye contact, and remember the most important thing is that they pay attention all the time. If you want people to listen to you carefully, agree with you more, and avoid misunderstandings, remember to be a good listener. When you are listening carefully, you will be able to better gather information, be prepared, give feedback, and avoid offences to make the conversation more effective. Listen more; speak less, because you will learn more!
- 4. 16789 Chandler Rd. East Lansing, MI, 48823 October 21, 2015 The State News 435 E. Grand River Ave. East Lansing, MI, 48823 Dear Editor: I’m Bonnie Zhang, a senior from Michigan State University (MSU). I’m an international student at MSU, and I was really struggling my freshman year to get over culture shock and adjust to this new environment. I think MSU needs to do more things to help international students adapt. More and more international students are now studying abroad in the United States. Michigan State University has a huge group of international students. It’s hard for international students, especially freshmen, to find someone to help them get used to American culture. I think giving international students an American e-pen pal would be very helpful. Communicating by email or text messages is especially appropriate for busy college students who would find it hard to figure out a time to meet with each other. International students can find answers for their cultural confusions from an American e-pen pal. I would love to see this issue covered in the State News. If you are interested in discussing more details for this plan, please reach me at the phone number or email below. I will follow up with you by email if I have not heard from you soon. Thanks for your time and consideration. Sincerely, Bonnie 517-974-6950 zhanghey@msu.edu
- 5. 15th Josephspital Street, Munich, Germany, 80331 Phone: +49-89-552533800 Email: JGevers@aviareps.com Aviareps Agency Fact Sheet General • Aviareps Group is the industry for aviation, tourism, trade and retail • Aviareps Group was Founded in 1994 • Aviareps Group’s Founder is Michael Gaebler • Aviareps Group’s Headquarter is in Munich, Germany • Aviareps Group locates in over 43 countries on 6 continents all over the world • Aviareps Group covers 40 languages spoken by our employees • Aviareps Group includes above 50 own offices to accommodate clients needs • Aviareps Group has more than 600 employees globally • Aviareps Group contains over 100 membership & association connected • Aviareps Group is the world’s leading representation company with over 300 tourism and aviation clients in its portfolio. • Aviareps Group provides well-established passenger General Sales Agent (GSA) services and tourism marketing representation. • Aviareps Group offers expertise and services in public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion. Mission • We practically introduce and connect tourism products to local markets and provide people with a deeper understanding of foreign cultures, destinations and ways on how to get there. • The commitment helps us to bring people to the world by creating brand awareness and arising the wish to travel to foreign spots, to take advantage of the best airline services and help our clients generate more travel volume. • We do indeed bridge continents and cultures or even more, and create interactions between people • We live the globalization and love to make people move and bring people together, worldwide, without any boundaries For more information about Avisreps, please visit website http://www.aviareps.com
- 6. NEWS ADVISORY FOR IMMEDIATE RELEASE JULY 12, 2015 Media Contact: Deborah Guthrie Communications Director guthrie@meridian.mi.us 517-853-4380 HOMTV’s “Senior Living” is Coming Back Episodes with New Hosts and Format to be Filmed at Meridian Senior Center Okemos, MI–– HOMTV’s acclaimed show, “Senior Living,” will record the new episodes with new hosts from the Senior Center. HOMTV and the Meridian Senior Center are working together on a new format of the show. "We’re so glad that HOMTV has partnered with the Meridian Senior Center for the return of "Senior Living" with a new format and new hosts,” said HOMTV communication director, Deborah Guthrie. “This monthly show will be recorded remotely at the Meridian Senior Center for new episodes.” Charismatic new hosts Peggy Frisch, Ralph Frisch and Megan Sowul are all members of the Meridian Senior Center. They used to be volunteers at Meridian Senior Center, and then were selected to be hosts for “Senior Living.” “Senior Living” will record the first of several new episodes beginning on Sunday, July 12, 2015 at 12:00pm. The new episodes will begin airing on Tuesday, July 14th , and will replay daily at 5:00 am/pm and 10:00 am/pm. The monthly show will now be filmed in the Meridian Senior Center instead of in HOMTV’s main studio. The Meridian Township Senior Center located at 4000 North Okemos Road in Okemos. HOMTV’s “Senior Living” is a talk show about the life of seniors. This program focuses on informing and educating seniors on issues important to their well-being, such as options for health, socialization and recreation. For more information, please visit HOMTV’s website at http://www.homtv.net ### 5151 MARSH ROAD, OKEMOS, MICHIGAN 48864-1198 (517) 349-1232 www.homtv.net homtv@meridian.mi.us
- 7. NEWS RELEASE FOR IMMEDIATE RELEASE JULY 13, 2015 Media Contact: Deborah Guthrie Communications Director guthrie@meridian.mi.us 517-853-4380 HOMTV Partners with Meridian Senior Center “Senior Living” Returns with New Hosts and Format Okemos, MI–– HOMTV’s Senior Living program strives to inform and educate seniors about their options for health, socialization, recreation, and other issues important to their well-being. HOMTV and the Meridian Senior Center are working together on a new format of the show. “I’m really excited to become one of the new hosts of Senior Living,” said Peggy Frisch. “I used to be a volunteer at Meridian Senior Center, and I never thought that I would be selected to host a TV show. I hope everyone will enjoy watching the new episodes of Senior Living with even older new faces." The monthly show is now being recorded remotely at the Meridian Senior Center with new hosts Peggy Frisch, Ralph Frisch, and Megan Sowul, who are members of the Meridian Senior Center. The new episode will begin airing on Tuesday, July 14th , and will replay daily at 5:00 am/pm and 10:00 am/pm. “They did an amazing job on their first taping of Senior Living,” said former Senior Living host, Brandie Yates. “Ever since I was an intern, this show has been my baby. I'm excited about the new format of the show. Our new hosts from the Meridian Senior Center are great to work with and are very charismatic!” Senior Living is one of HOMTV’s award winning programs. Senior Living has won first place at the Philo T. Farnsworth Video Competition in the “Senior Category” in 2007, 2008, and 2013. The show also won first place at the Hometown National Video Festival in 2009. For more information, please visit HOMTV’s website at http://www.homtv.net ###
- 8. More Technology, Less Love Don’t let technology block your love “We all live with a community of people, not with a community of technology”, said Sherry Turkle, the author of Alone Together. In our society, technology is developing at high-speeds. Somehow, technology makes our lives convenient, yet it also makes our lives have more distance and less love. We use technical machines to contact each other everyday rather than meet one other face to face. We can contact others more often through technology, but we seldom see others directly. If we lose our cellphones for a couple of days we will lose all interactions with others, and we might feel abandoned. Now, people cannot do anything without cellphones. Texting is a way of contacting others, but it still cannot replace face-to-face conversation. We can get information from messages, but we cannot feel the exact emotion by texting on the phone. That’s because we not only get information from words, but also can gather information from a person’s tone, eye contact and even gestures. If we cannot feel others emotion directly, it will be hard to feel care and love from each other. With a lack of face-to-face talking, it will be difficult for people to express their ideas or feelings. People might also miss out on meeting new people when busy on a cellphone, so that you will miss out on a great new relationship with someone in the same surroundings as you. This will cause a kind of degeneration for humans and make people live with less love. “Why didn’t the museum use a robot tortoise instead of the real tortoise?” children asked when they saw an authentic Galapagos tortoise at the American Museum of Natural History. Sherry Turkle mentioned this story in her book Alone Together. As we can see, technology has become so ever present that right now kids expect to see it everywhere, including seeing robot tortoises instead of real tortoises in the museum. The author states that some even want to have a robot tortoise as a pet instead of a real tortoise. In my opinion, robot animals can’t have emotions, and are still not real. It is true, with robot pets, we don't need to feed them food or water. They will never get sick, so we don’t need take them to see a doctor, and we don’t even have to take care of them a lot. That may sound great, but that’s because with robot pets we just have a new technical machine in our home, not a real pet. Real pets have emotions and they give deep responses. Pets will truly be happy when their owners play with them or give them treats, and you can feel their honest happiness for sure. If you love your real pets you can also feel your pets’ real love. Although people may have fewer bother with robot pets, they will never feel the same love from robot pets. Technology seems like it makes our lives easier and more convenient, but something cannot be replaced. Think carefully about what you are missing when choosing to use technology. Don’t let technology block your love.
- 9. C H A R T E R T O W N S H I P O F M E R I D I A N Elizabeth Ann LeGoff Supervisor Milton L. Scales Trustee Brett Dreyfus Clerk Ronald J. Styka Trustee Julie Brixie Treasurer John Veenstra Trustee Frank L. Walsh Manager Angela Wilson Trustee 5151 MARSH ROAD, OKEMOS, MICHIGAN 48864-1198 517.853.4000 www.meridian.mi.us Radio Public Service Announcement: 30-second (PSA) Meridian Township Trails Did you know that city duelers often suffer from anxiety? Do you? Do your children? Did you know a walk in nature is one of the best things you can do to relax? The Meriden Park System offers 29 different sites where you can enjoy that morning hike, that afternoon jog or an evening stroll with your family and pets. Get rid of your stress. Get back to nature For more information on Meridian Township's trails, please visit meridian.mi.us or contact the Parks & Recreation office at 517-853-4600.
- 10. Nature Water “Feel nature” : 30 TV Advertisement VIDEO AUDIO (00:00-00:05) Video: WS A male has the Nature Water bottle in his hand, and he drinks and swallows Nature Water. The scene switches to the sea and he is surfing. Background: Seaside with sunshine Transition: Cut (MUSIC UP) (Sea waves sounds) V/O Male Announcer: (Read Slowly) Surfing the ocean in the warm sunshine. (00:06-00:10) Video: WS The same male has the Nature Water bottle in his hand, and he drinks, and swallows Nature Water one more time. The scene switches to a lake and he is fishing. Background: A lake in front of mountains Transition: Cut (Breeze sounds) V/O Male Announcer: (Read Slowly) Fishing in a lake with a fresh breeze (00:11-00:15) Video: WS The same male has the Nature Water bottle in his hand, and he drinks and swallows Nature Water third time. The scene switches to the river and he is boating. Background: A river by the rainforest Transition: Cut (Birds tweets) V/O Male Announcer: (Read Slowly) Boating on a river with the sound of birds singing. (00:16-00:20) Video: WS The same male has the Nature Water bottle in his hand, and he drinks and swallows Nature Water fourth time. The scene switches to and he is!skiing. Background: An icy snowy mountain Transition: Cut (Snowstorm sounds) V/O Male Announcer: (Read Slowly) Skiing on the icy snowy mountain in the bright sunshine.
- 11. (00:21:00:25) Video: CU A female comes over, and grabs Nature Water bottle in male’s hand. The male comes back to reality (his home). Background: Inside a home Transition: Cut On-Camera male: (yells)Hey. What are you doing? Don’t stop my nature trip. Give me back my Nature Water. (00:26-00:30) Graphic: Light flash effect. Nature Water bottle image in center, fast grow to fill screen. Logo/Text: Center Nature Water logo, and Nature Water bottle image. Type on ENJOY NATURE. (Under logo and graphic) V/O Male Announcer: Enjoy nature with Nature Water.
- 12. The Cheesecake Factory Pumpkin Cheese- cake is one of the best things about fall World Famous! Available From October through the Holidays It’s official.“Pumpkin everything”season is finally upon us! The Cheesecake Factory Pumpkin Cheesecake is a light, airy pumpkin chiffon cake baked in a Bundt pan. Hiding inside is a sweetened cream cheese filling running through the middle. Pumpkin and sweet cream cheese are flavors that everyone loves probably because everyone loves cheesecake so much. We love all of your submissions! If you haven't already, Instagram a pic of your favorite Fall treat with #PumpkinCrushContest to enter for a chance to win $100 in Complimentary eCards!* Follow us on Instagram: http://bit.ly/1ZRhzkT The Cheesecake Factory Opens in Cerritos, CA America’s Favorite Restaurant Now Open in Los Cerritos Center The Cheesecake Factory, known for its extensive menu, gener- ous portions and legend- ary desserts, announced the opening of its newest restaurant in Cerritos, CA at Los Cerritos Center. With more than 250 menu selections including more than 50 lower calorie SkinnyLicious dishes and new“Super”Foods salads – all handmade, in-house with fresh ingredients – and more than 50 signature cheesecakes and desserts. The Cheese- cake Factory’s opening provides exciting new choices for Cerritos area residents, shoppers and visitors. WeAreHiring This is the season to find that perfect part-time restau- rant job. We're looking for the best applicats for the people who would be the best for us, that would exude the hospitality we want. For more information, please visit: http://- jobs.thecheesecakefactory.com Do you want to celebrate Winter Holidays with us? Our holiday special is coming soon…
- 13. The Cheesecake Factory Makes the Holi- days Sweeter with and Seasonal Cheesecake and Exclusive Gift Card Offer We are excited to announce that our seasonal Peppermint Bark Cheesecake will come back in December to celebrate the Holidays. The Cheesecake Factory’s Peppermint Bark Cheesecake is a sweet holiday tradition that only comes around once a year. A white chocolate cheesecake swirled with chunks of chocolate peppermint bark, topped with white chocolate mousse and sprinkled with chopped peppermint, this festive dessert is an ideal comple- ment to any holiday gathering. Individual slices and whole cheesecakes will available at all Cheesecake Factory restaurant locations nationwide in December. We also offer“Slice of Joy”gift card to make your holidays sweeter. It’s providing a delicious incentive to gift card purchasers this holiday season. For every $25 in gift cards purchased through the end of the year, guests will be rewarded with a“Slice of Joy”card redeemable for a complimentary slice of cheesecake January 1 through March 31, 2016. “The holiday season is a perfect time to extend sincere gratitude to our guests,”said David Overton, Founder and CEO of The Cheesecake Facto- ry.“To celebrate those who choose to give The Cheesecake Factory gift cards to family and friends, our annual‘Slice of Joy’card is a way for us to share holiday cheer.” Come and join our special holiday celebration on December! You’ll enjoy our seasonal Peppermint Bark Cheesecake and“Slice of Joy”gift card. The Cheesecake Factory and Salvation Army Team up for A Heartwarming Dinner Thanksgiving often brings about the best in a lot of folks, as they pause to recognize all they have been given, many also turn to help those who have been given much less. Each year, the Salvation Army and the Cheese- cake Factory restaurant chain combine efforts to provide 400 high-quality meals for local people who have hit tough times. The meals are the highest quality turkey and side dishes and even come with a heaping helping of the chain’s famous Pumpkin Cheesecake. The Chelsea event is part of The Cheesecake Factory’s annual, nationwide Thanksgiving Day Feast, involving more than 3,000 staff volunteers serving holiday meals for more than 6,000 low-income individ- uals and families from around the country. The Cheese- cake Factory’s Thanksgiving Day Feast will be held at Salvation Army locations in 13 cities, including Ana- heim, Atlanta, Boston, Chicago, Dallas, Ft. Lauder- dale, Houston, Long Island, Los Angeles, Miami, Phoenix, San Francisco and Washington, D.C. “The Cheesecake Factory really steps up and makes it easy for us,”said Lt. Michael Harper, Armida’s husband and co-leader of the Chelsea facility.“They bring everything for us, from soup to nuts. They also bring their employees to volunteer to help. From what I understand, their employees love to come out on their own time and help us put this together.” To follow the Thanksgiving Day Feast on social media, please search using the hashtag“#CakeGive- Back”.