This document contains instructions for two assignments related to industry and company analyses. The first assignment asks the student to conduct a five forces analysis of the industry in which Coty operates, identify key barriers to entry, assess the competitive environment and market structure, and discuss regulatory issues and implications. The second assignment involves conducting a value chain analysis of eight key activities in the breakfast cereal industry, identifying where Canfor fits and its major competitors, other participating companies, evidence of growing or contracting components, and five common risks faced by the company and its competitors and discussing implications.