The document summarizes key points from the International Gi Card & Couponing Summit in September 2012. It notes that gift cards are a massive $100 billion per year market in the US, while marketing spending is $170 billion annually. In comparison, the global music industry is $17 billion per year. It then describes a trial by the company Wrapp, which distributed 55,000 gift cards through mobile phones and social networks, generating over 500,000 views on Facebook and over 5,000 redemptions worth $26 euros each through friend recommendations in one month. The CEO of H&M praised Wrapp for effectively getting potential customers into stores through social recommendations.

1. International Gi Card & Couponing Summit
Sep 2012

2. WHO AM I?
Co-founder & COO
@fritjofsson

3. THE PHONE GREW SMART

4. ...AND THE WORLD SOCIAL

5. GIFT CARDS ARE MASSIVE

6. Source: Facebook 2012; The Social Skinny
MARKETING IS STILL TOUGH

7. Targeted Personal SimpleSocial
Friend-2-Friend Marketing
Introducing Wrapp

8. Sources: TowerGroup, eMarketer, IFPI
US Paid Gift
Cards Market
= $100B per year
US Marketing
Spend
= $170B per year
Comparison: The GLOBAL
Music Industry = $17B per year
The Potential of The Idea
US market only!

9. 5 EUR
FOR FREE
2
MILLION
IN-APP
IMPRESSIONS
5,2X
AVERAGE
RECEIPT
≈ 26 EUR
55,000
GIFT CARDS
DISTRIBUTED
47,000
GIFT CARDS
POSTED TO
Facebook
VIEWED BY
500,000
UNIQUE
Facebook-
PROFILES
5,200
REDEEMED
26 EUR5 EUR
ONE MONTH WITH WRAPP

10. “Wrapp has created an ingenious way to use mobile phones and social networks to get people online
that we want as customers, actually into our stores and making purchases. And one of the things we
like best is that with Wrapp, H&M is being recommended to you by your friends."
– Karl-Johan Persson, global CEO of H&M
WHO’S WRAPPIN’?

11. CUSTOMER VIDEO

12. Carl Fritjofsson
@fritjofsson
carl@wrapp.com