Europeana Food - National Library of the Netherlands - Hendrike Ligthart Schenk
•Download as PPT, PDF•
0 likes•527 views
The document discusses a Dutch mentality of only having one biscuit at tea time. It mentions a gingerbread man called De Speculaas Man and provides contact information for Julia Bontes and Christine Smittenaar from a new team called Europeana Awareness. Hendrike Ligthart Schenk from the National Library of The Netherlands is thanked.
Recommended
More Related Content
More from Europeana
More from Europeana (20)
Recently uploaded
Recently uploaded (20)
Europeana Food - National Library of the Netherlands - Hendrike Ligthart Schenk
- 9. “The Dutch mentality? Only 1 biscuit at tea time”
- 10. De Speculaas Man - gingerbread man
- 15. New team Europeana Awareness Julia Bontes julia.bontes@kb.nl Christine Smittenaar
- 16. Thank you Hendrike Ligthart Schenk, National Library of The Netherlands hendrike.ligthartschenk@kb.nl
Editor's Notes
- Voorstellen. Before I introduce the aproach of the awareness campaign for The Netherlands, I want to do a little experiment with you. An apetiser. I’m going to show you a picture. There’s a link with a country. You shout out the first country that you think of.
- Do you smell it? do you feel the heat? Do you have memories of a pizza you once ate? Next one.
- This is one for me…. (cookie jar – present cookie)
- I want to tell you a story about a biscuit. This is our Queen Maxima. She’s from Argentina. She had to get to know our country. An extensive introduction tour followed. After the tour the media wanted to know her opinion of the Dutch. They asked her about typical Dutch mentality. She avoided aswering this question by saying that there’s no such thing as typical Dutch, of typical German. The press were not satified and pressed for an aswer. After long contemplated she said. A typical Dutch mentality is: One biscuit at teatime. If you’re invited into the homes of the Dutch to have a cup of tea. They will open the cookie jar so you can take one biscuit out. Then they will close it not open it again. The whole nation was upset. What did she mean by that? Are we narrow minded, cheap, provincial, pettiness? She never explained, clever girl. Maxima will never forget this, i’m sure of it. It will stay a strong memory. And a story she will tell to her kids.
- The suitor The gingerbread man is also called the suitor. This is because a man used to give a gingerbread to someone to declare his love That doll was then nicely decorated, usually with gold leaf and other expensive decorations. Speculaas was a expensive ingredient, this way he could show how much he liked the girl. If the girl ate the head, love was mutual. If she ate the boy's legs, she was not in love with him. Here comes the term "someone decorate” away. Nowadays gingerbread men often decorated by children and eaten with Sinterklaas
- Food appeals to all our senses and therefore can give you profound memories. It can be your own memorie, a family memorie, that of a community, region and coutrry. You can smell, taste, hear, toutch, see what you eat. I’m sure you remember your mother setting the table or the sound and smells from the kitchen while your parnter’s making diner. You won’t get any closer to the daily lives of people. Food unites us but also sets us apart. Food memories are moving and powerful. What and how we eat is a reflection of individual preferences, friendships, family relationships and our national identity, history and culture. There’s an evident link between culinairy history and heritage. And therefor with Europeana. The theme for the awareness Campaign for the Netherlands is Food & Drink. We were very exited about this and worked out a project proposal. But we had serious challange to agree on a public engagement proposal. We could not copy the WW1 approach or the 1989 campaign. Our campaign has a different aproach: online, no collection days, not a Europeana Project. So had to start from the beginning. I would recommend you to work closely with public engement experts, not only with communication professionals on this. Finally Anna van den Broek, Neil Bates, David and other members of the team invested time to come up with ideas for the public engagement campaign. They suggested to seduce people into online sharing their fondest food memories, stories, recipes and tips. They are looking for a social media platform. In this way we want to help preserve and paint a picture of Dutch eating habits, then and now. Their proposal was very good but not final yet. I will tell you a little bit about it.
- The Smaak van Nederland. It will be a online user content generated campaign. Branding empowered by Europeana.
- It has strong end user objectives, but also institutional. We want to get involved heritage intstitutions, cooks, food journalists. Historians, curators, experts on identity. For example: there’s a lot of relevant content in Europeana from countries, including The Netherlands. We’ll highlight them. Also, the KB has a online cook book exposition, the University of Amsterdam has had the first Cook Book in Dutch digitalized, the Rijks museum organises guided culinairy tours and so on. It even has educational potential. Every one wants to join in! Together with a famous Dutch writer of childrens books we will organise a big competition aimed at children. We are in the need of some fysical products. The basic idea is that users & institutions will create, Explore, Share, Taste food memories into Food Baskets. Images (photographs, recipe scans, adverts) Text (recipes, memories, quotes) Videos (home videos of special occasions and historical events) It took us quit some time to find this theme. And now we have to organise a brand new awareness campaign takes a lot of time, money, research, discussions with the Europeana Foundation. That’s time and money you need to work together with a PR agency. The proces within the National Library was useful and necessary, because along the WW1 and Iron Curtain, there’s room for a more light, fun perspective on Europeana.
- The Europeana foundation suggest to run our campaign as pilot for other countries. We invite you to join in after we’ve run the campaign. I’m confident that it will work. it’s a rich and fun theme. I’m looking forward to it. Well, not me but a new team.