Americans consume an average of 160 bowls of cereal each year, one of the most popular breakfasts around. Especially for kids, cereal is quick and easy, and can be had in any way. With or without milk, in a bowl for breakfast or as a snack, lunch or dinner. The popularity of cereal for kids and cost effectiveness for parents makes it an easy sale for the larger companies. It has become a relatively well-known fact that boxed cereal is not the healthiest way to start your morning, to say the least. The preservatives, artificial colors, flavors and gluten content included in most brands leave them lacking the nutritional punch and energy boost that they advertise.