2. The GROCO Method for Transforming
From Employee to Entrepreneur
January 9, 2009
Alliance of CEO’s
Alan L. Olsen, CPA, MBA (Tax)
Managing Partner

3. The Need for Balance:
A Personal Example
#1 #2 #3
Spiritual Marriage & Career
Foundation Family Goals

4. The Law of Leverage
 You can only leverage three things in business:
 Time
 Money
Technology
 The more you leverage, the quicker you build (or lose) wealth
Remember: “It’s not about MAKING the money, it’s about
KEEPING it.”

5. Recent Trends in the Economy
Deleveraging of the financial markets
Less money to put to work
Baby Boomers and the declining population
Less people to fill vital positions
Technology as the NEW leverage
Key to scalability and growth

6. Deleveraging
Government Bailouts
Freddie and Fannie, AIG
Recent bailout plans/packages
Credit Crunch and declining housing market
Less credit flowing through the economy
I-Banking shift to commercial
Goldman Sachs, Morgan Stanley, Merrill Lynch

8. Declining Demographics
By 2050, 60% of Europe’s workforce will be over 60
Many key industries to suffer: health care,
manufacturing, energy, and the public sector. E.g.:
Only 198,000 students to fill the retirement of 2
million Baby Boomer engineers
300,000 out of 1.3 million new IT jobs will go
unfilled
“60% of all new jobs will require skills held by on
20% of the current workforce.”
 Source: Deloitte

9. Declining Demographics, cont’d

10. Recent Trends in Venture Capital
Clean Technology
Solar Energy
Wind Energy
Semantic Technology and Web 2.0, 3.0
“Star-Trek”-like, interactive web-use
Genetic Engineering
Re-engineering our world

11. Transformation from
Employee to Entrepreneur:10 Truths
 Stay Focused (Pareto Principle)
 It takes more than one person to grow a business
 Relationships are the key factor
 Be prepared to fail
 Developing trusts in relationships
 Define your market
 Define your expertise
 Character communicates potential
 Do you have the ability to inspire others?
 Are you operating on a rock-solid foundation?

12. Future Possibilities
PILOTLESS
ABUNDANT STAR TREK BUILDINGS 5X IMPROVED
ELECTRIC CARS
CHEAP WATER HEALTH THAT CONSUME BATTERIES
DEVICES LESS
GENETIC
E-EDUCATION ALL COMPUTING 3-D ON DEMAND STORABLE
DISEASE
FOR THE FROM THE CLOUD ENTERTAINMENT INSTANT
PREDICTION
MASSES FRESH MEALS
CURE FOR 5¢/KWH 100+MBPS TO NEW LIFE CURE FOR
CANCER, AIDS & ELECTRICITY – THE HOME FORMS HEART DISEASE
MALARIA W/O FOSSIL FUEL

13. When the bubble burst in
2001, the last recession began…

14. Some Venture Capitalists Kept the
Faith…Fueling More Global Innovation

15. Best Time to Invest in Venture
Capitalists…Never!
Valuations will never be this low
again.
Entrepreneurs can get amazing
people for cheap.
Less competition for new
technologies.
Governments need us now more
than ever.

16. 5-7 years from now:
Large companies who have cut
R&D will be looking for products
and services to sell
Liquidity pendulum will have
swung back
New boom, led by Cleantech,
Web 2.0, and other emerging
technologies

17. Great companies solve big problems,
or create great opportunities
Solving
Company
Transportation Problem
Reva, Tesla
Energy Problem
Enernoc, Solar City
Medical Problem
AthenaHealth,
Media Control Problem
Skype, Hotmail,
Education Problem
Meebo
Financial Problem
Graspr,
Ebay Problem
Skygrid, YeePay,
Spam Problem
Mchk
Wigix