Workshop social media ho gent dec10

•

1 like•383 views

The document discusses strategies for using social media. It explains that social media allows people to share opinions, insights and experiences. It identifies key social platforms and recommends developing a long-term strategy and plan to start conversations, monitor discussions, and thoughtfully engage and respond while integrating social media into the overall marketing approach. The overall message is that social media requires ongoing effort to build lasting conversations and relationships.

Business

loading now...

Thursday 16 December 2010

Koen Denolf
communicatiestrateeg

over
social media

Thursday 16 December 2010

The new media ecosystem

1. owned media

2. paid media
3. organic media

Thursday 16 December 2010

social media zijn online
tools of platforms die
mensen gebruiken om
opinies, inzichten en
ervaringen met elkaar te
delen.

Thursday 16 December 2010

Photo
Blogging
Sharing
Video Micro
Sharing Blogging

Key
Podcasts
Social RSS

Platforms
Message
Widgets
Boards
Product Social
Reviews Networks

Thursday 16 December 2010

iedereen wordt uitgever

Thursday 16 December 2010

hoe pak je het aan?

Thursday 16 December 2010

content + conversaties
zijn de tools

Thursday 16 December 2010

“Do business in public
and be found”

Thursday 16 December 2010

denk lange termijn

Thursday 16 December 2010

gaat het over een buzz en korte termijn inspanning ?

Thursday 16 December 2010

of willen we blijvende conversaties
en lange termijn relaties ?

Thursday 16 December 2010

maak een strategie + plan

Thursday 16 December 2010

maak het persoonlijk

Thursday 16 December 2010

maar iedereen moet meedoen

Thursday 16 December 2010

start de conversatie

Thursday 16 December 2010

monitor de conversatie

Thursday 16 December 2010

reageer
(maar ‘pick your battles’)

Thursday 16 December 2010

Een paar regels

Thursday 16 December 2010

1. maak keuzes

2. geef een reden
3. zorg voor seeding
4. integreer social

Thursday 16 December 2010

no one ever said it was
going to be easy

Thursday 16 December 2010

unloading now...

Thursday 16 December 2010

The document discusses how WordPress can be used to integrate with social media. It notes that people spend a significant amount of time on social media sites sharing content and searching for information. By using WordPress, bloggers can easily create content and engage with users on social platforms. The document provides examples of plugins and tools that allow WordPress users to promote sharing, feed social media updates to their blog, pull social content into their blog, and enable social media login/commenting options.

Het salon presentation schools

Koen Denolf

Presentatie seminarie Erik Van Vooren okt11

Koen Denolf

CUSTMZ is a digital publishing platform that allows users to easily create, manage, publish, and track digital magazines across multiple devices and platforms. It features tools for segmenting audiences, integrating social media, and analyzing user behavior to improve content marketing strategies. CUSTMZ aims to help companies better engage with customers by providing a new medium for communication in today's changing digital environment.

content marketing voor organisaties en (lokale) besturen

Koen Denolf

This document provides guidance on developing an effective content marketing strategy that integrates both print and digital channels. It recommends determining objectives, analyzing target audiences, defining the narrative, prioritizing channels, choosing appropriate formats, assigning responsibilities, and establishing an evaluation process. The document emphasizes starting with the audience and their needs rather than the available channels, and taking an integrated, cross-media approach across owned, paid and earned platforms. Regular evaluation is key to ensuring the strategy remains aligned with goals and the audience.

Relatorio de auto-avaliacao_da_be_no_dominio_b_leitura_e_literacias_pdf

BELidiaJorge

Este relatório descreve as atividades realizadas pela Biblioteca Escolar (BE) para promover a leitura e literacia. A BE disponibiliza uma coleção variada de livros, organiza atividades regulares de leitura e escrita, e incentiva o empréstimo domiciliário de livros. A BE colabora com professores e outros departamentos na implementação do Plano Nacional de Leitura. Os resultados dos questionários indicam que alunos, professores e pais valorizam o trabalho desenvolvido pela BE para fomentar o gosto pela leitura

Best Practices in Content Marketing for the Travel Industry

NewsCred

Content marketing allows you to go beyond traditional advertising and banner ads and truly connect with your audience through great stories. And when done effectively, it can have real business results, increasing brand awareness, engagement, and leads. In this SlideShare, you'll learn content marketing best practices, steps to build a content strategy, how to utilize content across the traveler's buyer journey, and case studies of best-in-class luxury travel brands.

The Buyer's Journey - by Chris Lema

Chris Lema

Study: The Future of VR, AR and Self-Driving Cars

We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising. This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.

The document discusses how technology is driven by purpose. It suggests that technology is often adopted for the sake of having a cool new tool, without considering its purpose. The document then raises questions about how one knows when purpose has been lost and explores why purpose is important for technologies in areas like creating, connecting, organizing, and sharing. It advocates for contributing value and curating insightful, respectful content online.

Purpose Driven Technology

Angela Maiers

Learning now PDF

Angela Maiers

Angela Maiers presented on learning and shifts that are still happening. The presentation discussed how the Library of Congress has over 37,000 documents and discussed contributors to learning. It encouraged attendees to slow down, notice the world, think smarter, solve problems, and care more. The presentation concluded by discussing assessment and generating, connecting, sharing, and organizing technologies to understand why learning is important.

Tuscany Social Strategy for tourism. London keynote

Mirko Lalli

This document outlines a communication campaign called "Voglio Vivere Cosi'" to promote tourism in Tuscany, Italy. The 3-year campaign uses multiple channels including social media, airports, TV, and websites. It aims to communicate a sustainable way of traveling and Tuscany's identity, art, landscape and wellness. A social media team based in Florence will create and share content on platforms like YouTube, Google, and events in Tuscany to increase awareness, influence travel choices, and support the overall campaign goals through engagement and conversations. Performance will be measured using tools to analyze brand assessment, key performance indicators, and monitoring of user reactions.

Four Steps Toward Marketing in the Age of Social Media

edward boches

Social web institute preso

mikeypweiss

This document outlines an agenda for a workshop on managing social media. The workshop will cover defining corporate intentions for social media, exercises to understand myths and realities of social media, and developing a three month plan for a successful social media brand management program. Key topics include listening to social conversations, defining goals and customer understanding, roles and processes, and metrics for measuring success.

Journalism Next: SXSW Interactive

Mark Briggs

Social Media Evolution - Revolution - So What?

Tommi Pelkonen

The document discusses why social media matters. It notes that while numbers related to social media usage are large, their meaning is more important. Social media is shifting people from passive audiences to active communities organized around shared values, interests, and beliefs. It is also changing how people see the world by making networked interactions the natural way of communicating. Finally, it emphasizes that to succeed with social media, companies must focus on providing a pleasurable experience for users by meeting their needs, being easy to use, and fitting into their daily lives.

Rabobank randmeren presentatie

Vincent Everts

The document appears to be a presentation on mobile and internet trends from Rabobank. It discusses topics like Tudou.com being a larger version of YouTube from China, the rise of social media 2.0, various online collaboration and social tools, making company TV channels using sites like Yubby.com, and how mobile and internet trends are changing how people spend their time and how companies do marketing. It provides examples and statistics on these topics.

What Is Social Media?

LCJ Media Agency

The jump to freelance

Johan Ronsse

The document discusses Johan Ronsse's transition from being a web designer for 4 years in a company to becoming a freelancer. Some of the benefits of becoming a freelancer that he highlights include being able to choose which projects to work on, setting your own prices, and having the flexibility to work from anywhere. However, he also notes challenges such as needing to take on additional roles like sales, marketing and accounting yourself rather than having a company handle those functions. He addresses questions from the audience about his experience making the jump to freelancing.

SMO and SEO for SEM

Patchara Kerdsiri

The document discusses strategies for search engine optimization (SEO) and social media marketing (SMM). It recommends focusing on links and keywords for SEO, and conversations for social media optimization (SMO). Everything should start from search. Key strategies highlighted include focusing on quality content worth spreading; making content easily shareable in one click; optimizing for relevant keywords; developing a content strategy for social media; and creating powerful links through social media to boost SEO.

Everyvoicemat2010

podnosh

Presentation Hacks

Venture Hacks

This document provides tips and strategies for effective presentations and pitches. It emphasizes keeping presentations concise with a clear high-level concept pitch. The ideal elevator pitch summarizes the business on the back of a business card and follows the 10/20/30 rule of 10 slides, 20 minutes, and 30 point font. Traction, product, team, and social proof should be highlighted over lengthy descriptions. Preparation, storytelling, confidence and addressing investor interests are also important factors for a successful presentation.

Demystifying social web

The Content Advisory

The document discusses demystifying social media and moving beyond hype to practical reality. It outlines that social media is about conversation, not advertising or marketing. It dispels three myths: that social media participants are always positive, there is a single right way to succeed, and social media is just for awareness. It provides three case studies of successful social media use and recommends a three month process for developing a social media program that includes defining goals, roles and processes.

Melvin Vivas' talk at Phil. Tech Startups Meetup

Melvin Dave Vivas

Sufficient Design

Joshua Kerievsky

If your software product were a film, which of its features would be a movie star, a supporting actor or an extra? Should you invest more in the software design of star features, especially if they generate the most revenue? And if so, what level of design quality is sufficient forfeatures that are supporting actors or extras? Doesn't Software Craftsmanship tell us that we need to write clean and simple code, regardless of its role? Or, if we are Lean and focus on increasing the speed of concept to cash, will quality suffer? Sufficient Design answers these questions and points the way towards how to blend Lean processes with Software Craftsmanship.

Focusplaza presentatie Vincent Everts

Vincent Everts

The document discusses trends related to mobile internet usage and social media. It covers how people spend their time across different media like TV, radio, internet, newspapers and magazines. Specific topics covered include Google AdWords, online video platforms like YouTube and Tudou, social networking platforms, blogging, RSS feeds, and the growth of e-commerce. It also discusses the impact of social media and user-generated content on businesses and provides examples like negative customer feedback about Dell notebooks being addressed online.

Pleon @digbiz: comprendere il cliente

Gianni Catalfamo

The document appears to be from a digital business forum held in Milan, Italy on November 16, 2010. It discusses three key competencies and understanding the customer. There are also discussions around developing social media campaigns, engaging with online communities, and positioning new products. Questions are asked about appealing to new stakeholders, turning users into advocates, developing activation campaigns, and monitoring issues before they become crises.

Ifwe creativity and integrated technology for lifelong learning

carolyeager

This document discusses creativity and integrated technology for lifelong learning. It argues that the illiterate of the 21st century will be those who cannot learn, unlearn and relearn. It advocates building a community of global learners through creativity, creative problem solving, and collaboration. Technologies like blogs, wikis, Voicethread and Moodle can support creative and reflective learning. A personal learning environment/network can help connect learners and support lifelong learning.

Kirill Klip GEM Royalty TNR Gold Lithium Presentation

Kirill Klip

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Stone Art Hub

Similar to Workshop social media ho gent dec10

Purpose driven technology PDF

Angela Maiers

Purpose Driven Technology

Angela Maiers

Learning now PDF

Angela Maiers

Tuscany Social Strategy for tourism. London keynote

Mirko Lalli

Four Steps Toward Marketing in the Age of Social Media

edward boches

Social web institute preso

mikeypweiss

Journalism Next: SXSW Interactive

Mark Briggs

Social Media Evolution - Revolution - So What?

Tommi Pelkonen

Rabobank randmeren presentatie

Vincent Everts

What Is Social Media?

LCJ Media Agency

The jump to freelance

SMO and SEO for SEM

Everyvoicemat2010

Presentation Hacks

Demystifying social web

The Content Advisory

Melvin Vivas' talk at Phil. Tech Startups Meetup

Melvin Dave Vivas

Sufficient Design

Joshua Kerievsky

Focusplaza presentatie Vincent Everts

Vincent Everts

Pleon @digbiz: comprendere il cliente

Gianni Catalfamo

Ifwe creativity and integrated technology for lifelong learning

carolyeager

Similar to Workshop social media ho gent dec10 (20)

Purpose driven technology PDF

Purpose Driven Technology

Learning now PDF

Tuscany Social Strategy for tourism. London keynote

Four Steps Toward Marketing in the Age of Social Media

Social web institute preso

Journalism Next: SXSW Interactive

Social Media Evolution - Revolution - So What?

Rabobank randmeren presentatie

What Is Social Media?

The jump to freelance

SMO and SEO for SEM

Everyvoicemat2010

Presentation Hacks

Demystifying social web

Melvin Vivas' talk at Phil. Tech Startups Meetup

Sufficient Design

Focusplaza presentatie Vincent Everts

Pleon @digbiz: comprendere il cliente

Ifwe creativity and integrated technology for lifelong learning

Recently uploaded

Kirill Klip GEM Royalty TNR Gold Lithium Presentation

Kirill Klip

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Stone Art Hub

High-Quality IPTV Monthly Subscription for $15

advik4387

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】

concepsionchomo153

【网址🎉ac22.net🎉】欧洲杯投注是体育博彩和在线赌场之一，得益于UKGC的三项许可。成立之初是三名博彩公司将40家博彩商店的合并的结果，共同创建一家名为欧洲杯投注的公司。欧洲杯投注在线赌场为游戏爱好者提供了300多种游戏，其中200多种老虎机，其他游戏包括二十一点，轮盘，真人荷官和真人赌场等。

AI Transformation Playbook: Thinking AI-First for Your Business

Arijit Dutta

Discover the Beauty and Functionality of The Expert Remodeling Service

obriengroupinc04

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart

Pitch Deck Teardown: Kinnect's $250k Angel deck

HajeJanKamps

Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine

CIOWomenMagazine

Enhancing Adoption of AI in Agri-food: Introduction

Cor Verdouw

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

Herman Kienhuis

IMG_20240615_091110.pdf dpboss guessing

CALL❾⓿❹⓿❾❻❸❸❺❹ DPBOSS GUESSING FIX PANNA JODI BLAST

Science Around Us Module 2 Matter Around Us

PennapaKeavsiri

DearbornMusic-KatherineJasperFullSailUni

katiejasper96

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf

ISONIKELtd

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

list of states and organizations .pdf

Rbc Rbcua

Recently uploaded (20)

Kirill Klip GEM Royalty TNR Gold Lithium Presentation

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

High-Quality IPTV Monthly Subscription for $15

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【网址🎉ac22.net🎉】

AI Transformation Playbook: Thinking AI-First for Your Business

Discover the Beauty and Functionality of The Expert Remodeling Service

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

Pitch Deck Teardown: Kinnect's $250k Angel deck

Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine

Enhancing Adoption of AI in Agri-food: Introduction

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

IMG_20240615_091110.pdf dpboss guessing

Science Around Us Module 2 Matter Around Us

DearbornMusic-KatherineJasperFullSailUni

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

list of states and organizations .pdf

Workshop social media ho gent dec10

1. loading now... Thursday 16 December 2010

2. Koen Denolf communicatiestrateeg over social media Thursday 16 December 2010

3. Thursday 16 December 2010

4. Thursday 16 December 2010

5. David Armano Thursday 16 December 2010

6. Thursday 16 December 2010

7. The new media ecosystem 1. owned media 2. paid media 3. organic media Thursday 16 December 2010

8. social media Thursday 16 December 2010

9. social media zijn online tools of platforms die mensen gebruiken om opinies, inzichten en ervaringen met elkaar te delen. Thursday 16 December 2010

10. Photo Blogging Sharing Video Micro Sharing Blogging Key Podcasts Social RSS Platforms Message Widgets Boards Product Social Reviews Networks Thursday 16 December 2010

11. Thursday 16 December 2010

12. Thursday 16 December 2010

13. Thursday 16 December 2010

14. iedereen wordt uitgever Thursday 16 December 2010

15. Thursday 16 December 2010

16. Thursday 16 December 2010

17. hoe pak je het aan? Thursday 16 December 2010

18. Thursday 16 December 2010

19. Push Pull Thursday 16 December 2010

20. content + conversaties zijn de tools Thursday 16 December 2010

21. “Do business in public and be found” Thursday 16 December 2010

22. Thursday 16 December 2010