How to break into the US : Les bonnes pratiques pour scaler sur le marché américain Les Etats-Unis sont un passage obligé pour toute start-up tech aux ambitions mondiales. Mais êtes-vous prêts à franchir le pas ? Venez apprendre de ceux qui sont passés avant vous et découvrir les bonnes pratiques avec notre expert basé à New York et membre du programme d’accélération Impact USA (Tinyclues, Criteo, AB Tasty, Allure Systems, Dreamquark, Riminder).

2. How to break into the US
(and become a unicorn)

3. Why the United States ?

4. Why the United States ?
The market
The ecosystem
The funds

5. Innovators
Early
adopters
Early
Majority
Late
Majority
Laggards
Why do they fail?

6. Find your ideal customer
Sell in a repeatable, scalable,
predictable way
Solve a specific pain
1 Find your niche and nail it

7. Focus on references in your niche
Focus on international or
American references
2 Get the right references

8. Know your ecosystem &
value chain
How do they sell ? How is it
different from what you do in
France?
Know your competitors
3 Know your market

9. Flying business is ok to collect feedback
You will really start selling once you
have your subsidiary
Take the time to test & learn
4 Multiply touch points

10. Too soon and your startup will
burn all its cash
Flipping is for raising funds
or for long term
Count $ 1-2 M on average
5 Pick the right time

11. Communities
Acceleration programs &
incubators
Trade shows
6 Get yourself allies!

12. Thank you for your time!
(et merci French Tech Central)

13. MERCI !