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Working with the media

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U.S. Fish and Wildlife Service - Northeast Region
U.S. Fish and Wildlife Service - Northeast Region

The document provides guidance on working with the media, including identifying different types of media outlets and staff, targeting specific outlets with different types of stories, tips for pitching stories to media and dealing with reporters, best practices for photo opportunities and developing contacts, what constitutes newsworthy stories, and examples of successful media outreach.

Business
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Working with the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Bother?
What’s the Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s on the Staff? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target the Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitch Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object]
Always, Always, Always ,[object Object],[object Object],[object Object],[object Object]
Crisis Communications ,[object Object],[object Object],[object Object],[object Object]
Photo Ops ,[object Object],[object Object],[object Object]
Thou Shalt ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thou Shalt Not ,[object Object],[object Object],[object Object],[object Object]
What Makes News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The News Hook ,[object Object],[object Object],[object Object],[object Object]
Create The Headline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Four Rules of Great Spokespeople ,[object Object]
[object Object],[object Object],[object Object],Four Rules of Great Spokespeople
Successful Media Examples ,[object Object]
Successful Media Examples ,[object Object]
Youtube/Social Networking
Let’s Talk!!!

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Working with the media