The PR team is responsible for securing positive press coverage of TTC's family of brands, including Red Carnation Hotels, Uniworld Boutique River Cruise Collection, Trafalgar, Contiki, and Insight Vacations. Led by the Director of PR and two other PR professionals, the team develops tailored PR strategies for each brand and leverages news events to generate editorial opportunities. Recent successes include coverage of new ship launches and luxury hotel packages in various newspapers, magazines, and online publications.

1. *Public Relations

2. * I’ve been PR Director here for four years, Liz McNulty is our PR Manager and has also been here four years. PR
Executive Hannah Llewellyn-Jones has been with us a little over a year.
* Put simply, our mission is to secure as much positive, quality press coverage for our brands as we can, in target
publications that make a difference to our business. We work with journalists and influencers to tell the story about the
amazing travel experiences TTC's family of brands offer, from our luxury hotels with impeccable service to the eye-
opening encounters with local families and experts on our worldwide guided holidays. With our mix of brands, you can
imagine that every day is different. One minute we’ll be pitching to the travel editor of glossy magazine Tatler about the
glorious restoration and enhancement that is nearly complete at Ashford Castle, the latest jewel in the Red Carnation
collection. The next minute, we’ll be working with an important Youtuber to secure coverage for Contiki.
** The PR team in London!
* At just three people, we’re the smallest team in London but have
the important role of securing UK editorial coverage on five key
brands – Red Carnation Hotels, Uniworld Boutique River Cruise
Collection, Trafalgar, Contiki and Insight Vacations.
* For example, Liz and I have just come back from
Amsterdam for the launch of the Super Ship Maria
Theresa, the newest masterpiece in Uniworld’s portfolio
of boutique ships, with the Tollman family and the
Uniworld team including Brett Tollman, Guy
Young and Kathryn Beadle. We had a mix of media
present from key travel trade and cruise experts to
national newspapers and magazines (more on this later,
including some pictures of the stunning ship). Meanwhile
Hannah was at Traverse, an event for emerging travel
bloggers, where she was encouraging the attendees to
engage with Contiki.
* Over the next two weeks, we’ll be posting more about
our activities so you get an insight in to what we do.
* We’re based on the ground floor of number 14 Grosvenor
Place with the lovely Red Carnation marketing team, so
please come and say hi here, or when you spot us making
a cuppa in the kitchen!

3. *
* The PR team acts as a central communications hub for all TTC brands, developing and driving PR
strategies specifically tailored towards each. Our remit covers brand and corporate comms,
crisis and CSR.
Whenever you read about or see one of our brands featured in a newspaper, magazine or online
article, chances are it is the result of the PR team's efforts. One way we generate editorial
opportunities is by leveraging topical news and aligning to the great travel experiences our
brands deliver.
* Here is a recent example, featuring all brands,
that we generated ahead of Valentine's Day.
http://www.973fm.com.au/lifestyle/travel/qu
irky-valentine-s-day-traditions-from-around-
the-world/
For more media coverage generated by PR,
check out the coverage board on Level 4
(Sydney) where we pin up our best results
each month, or look out for our updates in
brand Yammer groups.

4. *
* I thought it would be nice to share some great coverage (the fruits of our labour so to speak!) that the PR team achieved over the
Easter weekend for some of our Red Carnation Hotels.
* We had some lovely coverage appear in the Irish Independent for The Rubens at the Palace and The Chesterfield Mayfair. The
travel editor and his family stayed at the Rubens Hotel for a London family feature as seen through children’s favourite books and
films. While he was there we took the opportunity to have him sample The Chesterfield’s ever popular Charlie and the
Chesterfield Afternoon tea, based on the Roald Dahl classic.
http://www.independent.ie/life/travel/family/london-through-the-lens-of-our-favourite-books-and-movies-31110739.html
* Online website the Arbuturian, stayed at the Egerton and their lovely review begins with the opening line “I LOVE Red Carnation
Hotels”. The Independent and i newspapers included The Old Government House and The Duke of Richmond in their Guernsey
feature and Ashford Castle was included in a round-up of places to propose on the website of the French daily newspaper, Le
Figaro.
http://www.arbuturian.com/travel/hotels/egerton-house-hotel
http://madame.lefigaro.fr/mariage/10-endroits-romantiques-pour-faire-une-demande-en-mariage-250315-95660#auteur
* The Chesterfield Mayfair are also currently running a
magical Cinderella package worth £28,000! Some of
the amazing inclusions in the package include the
services of a Designated Fairy Godmother to assist in
planning your visit and a Butler to take care of your
every need during your stay, A horse drawn Cinderella
carriage to take you to the Cinderella Ballet at the
London Coliseum, Private Helicopter flight over
London for two from The London Heliport Battersea,
Personal shopping experience for each at Harrods to
the value total of £8,000, A pair of Jimmy Choo Crystal
Covered Pointy Toe Pump 'Cinderella Slipper', made to
order and more! The Sun covered our Cinderella this
Easter weekend to tie in with the release of the
movie.