SlideShare a Scribd company logo
Problemstatement
Stakeholder
NEEDS AWAYTO
(describe person using empathetic language) (needs areVERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
DesignThinking Action Lab 2013
Don’
want
to
commit
to
3
years
more
of
training;

I
will
be
an
en7rely
different
person.


Is
it
my
chance
to
learn
art
or
social
issues?


Does
that
mean
star7ng
over?
That’s
scary.

We
have
to
call
ourselves
something
–


an
ar7st
or
an
architect.


It’s
an
iden7ty
issue.

Dras7c
transi7on

How
to
pursue
the
possibili7es,

exactly.


School and work life contrasts are
important to understanding the
range of what is possible.
Social connection, intellectual
stimulation, chance to contribute,
and financial status are factors
largely determined or impacted by
both school and work choice.
Quality of life is a mix of many
factors that you have some control
over, and what is best for you is
dynamic.
How these factors about work and
school affect your happiness and
productivity is complex. How can we
evaluate it? How can we understand
and build the best mix for now?
Choices now will determine
opportunities later.
Each choice is not just a choice, but a path.
Hard to know how to evaluate very different
choices, each with different level of
experience.
Resume writing, how to organize and present
self.
Strategic preparation for interviews,
understand company, what questions to ask
Try out a couple of jobs that did not fit.
Conflicted over next steps.
Unsure how to balance different
considerations.
Not comfortable about living
situation.
Missing a clear direction.
Recently graduated 20-
something who is unsure
about career direction
Quickly try out and
holistically assess
different options for
work & career.
Experiments / experience
will give the best info on
what the options truly
are.

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Work experiments

  • 1. Problemstatement Stakeholder NEEDS AWAYTO (describe person using empathetic language) (needs areVERBS) DO SAY THINK FEEL BECAUSE InsightNeed STAKEHOLDER Insights DesignThinking Action Lab 2013 Don’
want
to
commit
to
3
years
more
of
training;
 I
will
be
an
en7rely
different
person.

 Is
it
my
chance
to
learn
art
or
social
issues?

 Does
that
mean
star7ng
over?
That’s
scary.
 We
have
to
call
ourselves
something
–

 an
ar7st
or
an
architect.
 
It’s
an
iden7ty
issue.
 Dras7c
transi7on
 How
to
pursue
the
possibili7es,
 exactly.

 School and work life contrasts are important to understanding the range of what is possible. Social connection, intellectual stimulation, chance to contribute, and financial status are factors largely determined or impacted by both school and work choice. Quality of life is a mix of many factors that you have some control over, and what is best for you is dynamic. How these factors about work and school affect your happiness and productivity is complex. How can we evaluate it? How can we understand and build the best mix for now? Choices now will determine opportunities later. Each choice is not just a choice, but a path. Hard to know how to evaluate very different choices, each with different level of experience. Resume writing, how to organize and present self. Strategic preparation for interviews, understand company, what questions to ask Try out a couple of jobs that did not fit. Conflicted over next steps. Unsure how to balance different considerations. Not comfortable about living situation. Missing a clear direction. Recently graduated 20- something who is unsure about career direction Quickly try out and holistically assess different options for work & career. Experiments / experience will give the best info on what the options truly are.