SlideShare a Scribd company logo
Get your own
           of
                Quality
     1 Week!
            Costumers
in
with            word of mouth
       zer0 $   marketing
                for small business owners
                                            keys
5 keys
to
     word of mouth
         marketing
1
    it’s cheap!
1
    it’s cheap!
1
    it’s cheap!
1
    it’s cheap!
     Get referrals
        without spending
    any money!
If your mindset is right,


          you will suddenly see
        opportunities
             for referrals.
word of mouth
word of mouth
word of mouth

        deliberate?
word of mouth

        deliberate?

           result?
2 they come back!
2 they come back!

   again
2 they come back!

   again &
2 they come back!

   again &
      &
    again
2 they come back!

  Measure by
     a customer’s
     Lifetime Value
Studies have shown
 referred clients
              and


          than clients brought in by


           method.
A client coming from word of mouth
      can be worth much more

 so don’t just measure the quantity.
3 Get best clients!
3 Get best clients!

          more often than not,
  clients refer you people

             who are         .
meaning?
Get best clients!
      Your best clients
usually refer

     to you.
meaning?
clients who…
clients who…
clients who…


       pay on time
          more
clients who…


           pay on time
              more
generally more
 enjoyable to work with
4
    you can double
4
    you can double
      the size of your
           business
in just
one year
if every one of your clients refer,
            on average,
just one person each year,
if every one of your clients refer,
            on average,
just one person each year,


       you’ll double your client base every year!
5
    even more referrals
5
    even more referrals

       there is a
    virtuous cycle.
A referred client
already understands you accept
                referrals
they have experienced how you will treat someone they refer
and they are already proven to

           talk to others
  about what they needed
                when they came to you.
want to learn more?
Bit.ly/referrals09
             visit us

        bit.ly/referrals09
All the information in the slides were
       taken from Dr. Martin Russell.

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WORD OF MOUTH MAGIC!