Internet Audience Behavior in Central America presented at the WOMMA Brand Council by Rodolfo Salazar ( @rokensa) with collaboration from www.ilifeblet.com
Allow us to introduce to you the results of our new influencer surveys, which are all about the Oscars and movie-watching habits among influencers. 74% say that ever since they discovered online streaming, they go to movie theatres far less. Check out what we have discovered from surveying 1300 indaHash influencers.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
Understanding the behavior of your users is a necessary element in any marketing effort. The means to this is being critical to the sets or even subsets of your audience. The reaction of a certain group of audience with respect to a particular ad is not the same with that of others. This is to this point that cohort is necessary. A cohort is defined as a group of users who share common characteristics.
A cohort analysis application of Google Analytics is a very powerful tool that lets you isolate and analyze cohort behavior. With this, you can understand the behavior of component groups of users apart from that of the total population in general. With the use of this application, you can see the consistence, improvement or deterioration across cohorts. Of course, having cohort analysis report, you will be able to retain, engage and/or acquire users. Also, you will be able to know the response to your short-term marketing efforts. This is so exciting especially in cases where you are running campaigns as a holiday approaches.
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
Allow us to introduce to you the results of our new influencer surveys, which are all about the Oscars and movie-watching habits among influencers. 74% say that ever since they discovered online streaming, they go to movie theatres far less. Check out what we have discovered from surveying 1300 indaHash influencers.
This is the deck for a PRSA webinar on November 5th. You can access the actual webinar here: http://www.prsa.org/Learning/Archive/FreeWebinars/#.VkJzMWSrTUY
Understanding the behavior of your users is a necessary element in any marketing effort. The means to this is being critical to the sets or even subsets of your audience. The reaction of a certain group of audience with respect to a particular ad is not the same with that of others. This is to this point that cohort is necessary. A cohort is defined as a group of users who share common characteristics.
A cohort analysis application of Google Analytics is a very powerful tool that lets you isolate and analyze cohort behavior. With this, you can understand the behavior of component groups of users apart from that of the total population in general. With the use of this application, you can see the consistence, improvement or deterioration across cohorts. Of course, having cohort analysis report, you will be able to retain, engage and/or acquire users. Also, you will be able to know the response to your short-term marketing efforts. This is so exciting especially in cases where you are running campaigns as a holiday approaches.
Communication Insights from Audience Behavior Dean Browell ConnectVA Social ...ConnectVA
Dean Browell, The Feedback Agency
Communication Insights from Audience Behavior
This stimulating workshop will help you analyze the connection between your audiences' online and offline behavior by simply listening to what they're saying. Learn about the impact of local/cultural and geographical influences in your communication. This insight will help you create stronger strategies, more effective tactics, and give you a more valuable perspective on how, "one size fits all" is a dangerous approach to social media.
a presentation I gave at my children's school on how the Internet is changing our children's lives and how you can learn to be able to help them use it.
Digital Conversations - Margaret Manning - The Future of the Internet - Beyon...Reading Room Singapore
Reading Room's CEO Margaret Manning's presentation on The Future of the Internet - Beyond Social Media, at Reading Room Singapore's Digital Conversations evening, June 2011.
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Social Media is Okay - Jeopardizing Security Isn'tjordanwollman
In a world of hackers, phishers, scammers, and Nigerian Princes, how do you keep yourself and your clients safe, while investing time and energy (and not to forget, money) into Social Media.
An objective look at social media risks and benefits.
Prague Forum 2000 - Tahrir, Taksim, Sao Paulo: A new generation of politics?Paul Fabretti
The Forum 2000 Foundation pursues the legacy of Václav Havel by supporting the values of democracy and respect for human rights, assisting the development of civil society, and encouraging religious, cultural and ethnic tolerance. It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.
At this year’s Forum 2000 meeting in Prague, Czech Republic, Telefonica gave the opening remarks for the “Tahrir, Taksim, Sao Paulo: A new generation of politics?” panel.
Ivan Gabal, Michael Anti, Nada Dhaif, Ahmed Maher, and William Echikson discussed how the world is now entering a new phase, characterised by a boom in technology, with social media at the forefront.
Estudio Anual _ Comportamientos y habitos de los salvadoreños en Internet. .pdfRodolfo Salazar
Estudio Anual _ Comportamientos y habitos de los salvadoreños en Internet #ElSalvador State Of Digital
El evento de
marketing y
tendencias
más importante del año
Por quinto año, se convierte en uno de los eventos más grandes de la región. Seleccionamos ponentes expertos en temáticas importantes como: Inteligencia Artificial, Retail Media y tendencias de consumo, con el objetivo de proveer información relevante a todos los asistentes.
Centro de Investigación y Análisis de Datos,
acercamos a las marcas toda la antropología digital centroamericana, para potenciar la toma de decisiones y los resultados comerciales de todos los rubros. Establecemos parámetros basados en la Data para la toma de decisiones estratégicas, referentes para el cumplimiento de objetivos, mediante información de alta confianza a través de Análisis Externos e Internos, Estudios, Consultorías y Reportes Mensuales.
Manejo de crisis publicas en tiempos de COVID-19Rodolfo Salazar
Manejo de crisis públicas en tiempos de COVID-19 es una conferencia impartida para Empresarios organizada por PROESA, el Organismo Promotor de Exportaciones e Inversiones de El Salvador - este Webinar fue Presentado por Rodolfo Salazar fundador y actual Presidente de Ideaworks International, primera agencia 100% digital en El Salvador.
More Related Content
Similar to Internet Audience Behavior in Central America
a presentation I gave at my children's school on how the Internet is changing our children's lives and how you can learn to be able to help them use it.
Digital Conversations - Margaret Manning - The Future of the Internet - Beyon...Reading Room Singapore
Reading Room's CEO Margaret Manning's presentation on The Future of the Internet - Beyond Social Media, at Reading Room Singapore's Digital Conversations evening, June 2011.
South African & African Digital Stats PUB QUIZAndy Hadfield
People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Social Media is Okay - Jeopardizing Security Isn'tjordanwollman
In a world of hackers, phishers, scammers, and Nigerian Princes, how do you keep yourself and your clients safe, while investing time and energy (and not to forget, money) into Social Media.
An objective look at social media risks and benefits.
Prague Forum 2000 - Tahrir, Taksim, Sao Paulo: A new generation of politics?Paul Fabretti
The Forum 2000 Foundation pursues the legacy of Václav Havel by supporting the values of democracy and respect for human rights, assisting the development of civil society, and encouraging religious, cultural and ethnic tolerance. It provides a platform for global leaders, as well as thinkers and courageous individuals from every field of endeavour, to openly debate and share these critical issues.
At this year’s Forum 2000 meeting in Prague, Czech Republic, Telefonica gave the opening remarks for the “Tahrir, Taksim, Sao Paulo: A new generation of politics?” panel.
Ivan Gabal, Michael Anti, Nada Dhaif, Ahmed Maher, and William Echikson discussed how the world is now entering a new phase, characterised by a boom in technology, with social media at the forefront.
Similar to Internet Audience Behavior in Central America (20)
Estudio Anual _ Comportamientos y habitos de los salvadoreños en Internet. .pdfRodolfo Salazar
Estudio Anual _ Comportamientos y habitos de los salvadoreños en Internet #ElSalvador State Of Digital
El evento de
marketing y
tendencias
más importante del año
Por quinto año, se convierte en uno de los eventos más grandes de la región. Seleccionamos ponentes expertos en temáticas importantes como: Inteligencia Artificial, Retail Media y tendencias de consumo, con el objetivo de proveer información relevante a todos los asistentes.
Centro de Investigación y Análisis de Datos,
acercamos a las marcas toda la antropología digital centroamericana, para potenciar la toma de decisiones y los resultados comerciales de todos los rubros. Establecemos parámetros basados en la Data para la toma de decisiones estratégicas, referentes para el cumplimiento de objetivos, mediante información de alta confianza a través de Análisis Externos e Internos, Estudios, Consultorías y Reportes Mensuales.
Manejo de crisis publicas en tiempos de COVID-19Rodolfo Salazar
Manejo de crisis públicas en tiempos de COVID-19 es una conferencia impartida para Empresarios organizada por PROESA, el Organismo Promotor de Exportaciones e Inversiones de El Salvador - este Webinar fue Presentado por Rodolfo Salazar fundador y actual Presidente de Ideaworks International, primera agencia 100% digital en El Salvador.
Herramientas digitales para aumentar la productividad ante la crisis COVID19Rodolfo Salazar
Herramientas digitales para aumentar la productividad ante la crisis covid-19 es una conferencia impartida para Empresarios organizada por PROESA, el Organismo Promotor de Exportaciones e Inversiones de El Salvador - este Webinar fue Presentado por Rodolfo Salazar fundador y actual Presidente de Ideaworks International, primera agencia 100% digital en El Salvador.
Futuro de Ecommerce, caminos a tomar ante la crisis COVID-19Rodolfo Salazar
Futuro de Ecommerce, caminos a tomar ante la crisis COVID-19, es una conferencia impartida para Empresarios organizada por PROESA, el Organismo Promotor de Exportaciones e Inversiones de El Salvador - este Webinar fue Presentado por Rodolfo Salazar fundador y actual Presidente de Ideaworks International, primera agencia 100% digital en El Salvador.
Alineando la estrategia empresarial ante la crisis covid 19Rodolfo Salazar
Alineando la estrategia empresarial ante la crisis covid 19, es una conferencia impartida para Empresarios organizada por PROESA, el Organismo Promotor de Exportaciones e Inversiones de El Salvador - este Webinar fue Presentado por Rodolfo Salazar fundador y actual Presidente de Ideaworks International, primera agencia 100% digital en El Salvador.
Lider Conectado es una conferencia impartida en la camara Americana de Comercio sobre tendencias tecnologicas, de consumo y como afecta el liderazgo y las empresas en el mundo
Violencia, redes sociales y Fake news, es una conferencia para padres del Colegio Highlands
Las redes sociales son excelentes para celebrar momentos de vida de las personas y una parte importante en la vida de nuestros hijos para estar con amigos y mantenerse en contacto con la familia
Pero también puede capturar los momentos oscuros, aquellos que quisieramos mantener alejados de nuestros hijos
Lamentablemente, padres he hijos se han visto expuestos a la violencia que se da en las redes sociales, entre hechos y mentiras, los Fake News hacen mas complejo el poder sobre llevar estas amenazas en una comunidad escolar
Esta es una conferencia impartida por Rodolfo Salazar @rokensa
Redes Sociales para Padres Cristianos es una conferencia de la serie "Santidad en Redes Socailes" impartida en el Congreso para padres e hijos: “Generaciones en Sintonia” de JAA Movimiento de Jovenes de la Iglesia Josue impartida por Rodolfo Salazar @ Rokensa
Conferencia: Reputación Digital y liderazgo en la era conectada
La reputación es una de las monedas más
valiosas en esta era conectada ¿Cómo construirla? Como debe ser la actitud del Líder empresarial en la era conectada?
En esta presentación
daremos respuestas a estas consultas.
Se proporcionarán datos relacionados con:
• Tendencias digitales y estado actual de Internet en los negocios
• Panorama digital en la región y el pais
• De la revolución industrial a disrupción en la era conectada
• El consumidor en digital, sus hábitos y costumbres
• Retos y oportunidades de los empresarios en la era digital
• Cambio de chip: del prensamiento de Fabrica al del líder conectado
Micro segmentacion es una conferencia impartda en la Camara Americana de Comercio, plantea un enfoque estratégico para agrupar audiencias de mercado basado en características comunes representativas de nuestros clientes ideales - Ideaworks Intenational - Rodolfo Salazar 2018
Esta es una conferencia impartida en el “Equifax Latam Legal Summit 2018” en Cajamarca El Salvador, por Rodolfo Salazar, Presidente y director regional de Ideaworks International
Contenido adhesivo Presentado en el Instituto de Acceso a la Información Públ...Rodolfo Salazar
Esta es una conferencia privada sobre Contenido adhesivo y Marketing Digital
Presentada en el Instituto de Acceso a la Información Pública (IAIP) en El Salvador
The art of digital 2018 Del pensamiento de “Fabrica” al pensamiento del Lider...Rodolfo Salazar
Del pensamiento de “Fabrica” al pensamiento del Lider Conectado
ADVERTENCIA: Solo leer si eres o quieres ser un “Lider Conectado” Para el Lider conectado tomar más riesgos no significa hacer movimientos imprudentes o ignorar el sentido común y perder la vista la razón de ser de la empresa
CONFERENCE: State of Digital 2018, (español) impartida por Rodolfo Salazar, tendencias 2018, Cambiando de Chip de actitud de Fabrica a actitud y mentalidad Digital
Neuromarketing digital lanzamiento mipromo bac credomatic Rodolfo Salazar
La conferencia Neuromarketing digital fue presentada en el lanzamiento de Mipromo, El concepto combinado de Neuromarketing y Digital podría estar en condiciones de anticipar y medir nuestras respuestas en las tomas de decisiones, puede hasta ser una herramienta efectiva que se puede usar para influenciarlas.
Neuro Marketing Digital es una conferencia impartida en la Escuela de Economía y Negocios (ESEN) y en la Universidad Evangelica de El Salvador. Trata sobre como en nuestras decisiones nos comportamos de manera irracional, tratamos de justificar nuestro comportamiento de manera racional, el nuevo entorno amplificado por lo digital tiende a facilitar nuestras respuestas irracionales, entender estas respuestas irracionales y no reflexivas tienen son componente importante para las estrategias de las empresas y por ende de los mercadólogos porque son las que mueven las decisiones de acción, inversión o de compra, el concepto combinado de Neuromarketing y Digital podría estar en condiciones de anticipar y medir nuestras respuestas en las tomas de decisiones, puede hasta ser una herramienta efectiva que se puede usar para influenciarlas. La conferencia Neuromarketing Digital fue impartida por Rodolfo Salazar de Ideaworks International
Manejo de Presupuestos Digitales es una conferencia presentatada en la Camara Americana de Comercio por Rodolfo Salazar CEO de Ideaworks International - Metrica Digital AMCHAM
Como aprovechar las megatendencias es una conferencia impartida en Costa Rica en el Foro de telecomunicaciones, innovacion y disrrupcion tecnologica, impartida por Rodolfo Salazar @rokensa, comentarios a cargo de
George Miley, Expresidente del Consejo de la Sutel
Carlos Fernandez Gerente General de Prides
Jose Gutierrez, Nuevos Negocios y Regulación Cabletica.
Modera: lria Ramirez, Consultora de Ciber Regulaci6n.
El Empleado Conectado y como involucrarlo en el exito de la empresaRodolfo Salazar
El Empleado Conectado es una conferencia impartida a los miembros de la Cámara Americana de Comercio (American Chamber of Commerce) AMCHAM habla sobre la problemática de las nuevas tecnologías y las 4 generaciones en el lugar de trabajo moderno además muestra como usar Facebook Workplace para conectar a los empleados, la impartió Rodolfo Salazar (@rokensa) Presidente y CEO de ideaworks international
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. This is a territory where:
Disruption hit and some didn’t notice
Google is a Saint
Facebook is King
Youtube is Queen
Opportunity is everywhere
3. A territory of new settlers
More than
10 years
Between 3
to 5 years
Between 5
and 10 years
Between 1
and 3
years
Less
than 1 Year
• Ultra Newbie
• Newbie
• Observer
• Active Liker
• Active Spammer
• Surfer
• Silver Surfer (Offline influencer)
Data from: http://ilifebelt.com/
6. A territory of real nomads
Home
Work
Public WiFi
School/ University
Cyber Café
Street
Other
0% 5% 10% 15% 20% 25% 30% 35%
Place
PC
28%
Mobile
27%
Laptop
24%
Tablet
16%
Game
Console
4%
TV
1%
Data from: http://ilifebelt.com/
7. Internet rules over Public Opinion
Between the lines
• Real user
• Alter ego
• Fake user
– Burka
– Spider
• Conspirator
– Burka
– Spider
It’s my
Fundamental
Source of
information
Important
Secondary
Source
Secondary but
not important
It’s not an important
source
68 % said that following a brand
has motivated them to buy products
or services Data from: http://ilifebelt.com/
8. Advertisers mind set
• I don’t need it
• I don’t know where to start
• How do we do it our selves?
• Ask our traditional agency
• Get someone that knows
about this
• Get a Digital Agency
Internet advertising is OK… but
I neither
like it or
dislike it
It is
interesting
Bothers
me
Data from: http://ilifebelt.com/