Women are flocking to continuing education programs in greater numbers than men, recognizing the importance of lifelong learning in a changing job market. While less than 15% of applicants to Simon Fraser University's continuing studies programs in public relations, digital communications, and media journalism are men, over 85% are university-educated women in their 20s and 30s seeking career-applicable skills. As jobs in traditional male-dominated sectors decline, women have proven quicker to understand the need to continuously adapt skills to new economic demands through additional education, like coding classes, whereas many men do not see the value in returning to school.