Burger King UK tweeted "Women belong in the kitchen" on International Women's Day to promote a new culinary scholarship program for female employees. The tweet aimed to highlight that only 20% of professional chefs are women. However, the sexist phrasing backfired and sparked widespread online criticism and debate. Burger King's intention was to address gender disparity in the culinary field, but the campaign failed to have a positive impact and the company was forced to apologize. The document examines the campaign message, strategy, social feedback, and conclusion that Burger King's marketing approach unwittingly promoted an outdated stereotype and damaged its brand perception.