WOM UK February Espresso: James Whatley's WOM Case Studies
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The document discusses six case studies of successful word-of-mouth (WOM) marketing campaigns: 1) Hugo Boss augmented its traditional marketing with influencers to promote products before Christmas. 2) Marmite enlisted fans to help develop and name a new product flavor. 3) Opera greeted journalists at the airport with a stunt about Steve Jobs to promote its mobile browser at an industry conference. 4) McDonald's promoted coffee with an interactive message at bus stops. 5) Mini Cooper highlighted boxes in an ad campaign after the holidays. 6) Toyota launched an online video campaign to address vehicle recall problems. It concludes by discussing Domino's successful brand turnaround with video examples.
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WOM UK February Espresso: James Whatley's WOM Case Studies
- 1. WOM UK February Espresso Briefing Six of the best - 2010
- 8. Why did this work?
- 11. Why did this work?
- 14. Why did this work?
- 17. Why did this work?
- 21. Why did this work?
- 22. Case study six: Toyota http://news.bbc.co.uk/1/hi/8505402.stm
- 25. Is this working?
- 28. What about us?
- 29. Thanks For more info, please get in touch… James Whatley Engagement Strategy Director + @whatleydude + 44 7774 898681 + james.whatley@1000heads.com