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Health 2.0:
Where does Europe
     stand?

               Denise Silber
        Denise.Silber@BasilStrategies.com
Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine

The use in Health Care of Web-based Tools
  blogs, podcasts, tagging, search, wikis …)
 to produce User-Generated Content
 harness the power of networks,
so as to personalize health care, collaborate,
    and promote health education.
Health 2.0 : Segmentation (1)
  Use of Social Media
• Internet Users on high traffic platforms
   •   YouTube
   •   Facebook
   •   Wikipedia
                                       150 health requests/sec in
   •   Blogger                         Germany
   •   Twitter
   •   Wordpress
   •   SlideShare
   •   SecondLife
Health 2.0 : Segmentation (2)
       Companies
• Innovative Tools generate new Market Segments

 Health Care          Consumers /            Linking HCP & Patients
 Professionals        Patients


 •Search              •Search info and       • Questions
 •Sharing (cases)     content                • Searching for quality physical
 •Community/opinion   •Community             service (where to go)
 s                    •Reporting self-info   •Online Consultation
 •Professional        •PHR                   •PHR
 Collaboration
 •Telemedicine
 • Research
Physician studies 2009 Europe

 Manhattan Research




  Medimix : 30% of physicians are members of
  social networks 42% in Italy
  …
Use of Social Media: Hosp Europe
Twitter
Pharma-supported initiatives (Fr)
Exemplary Asso.
Required Presence

• Community Manager’s task

                             Page
                             FanPage
                             Events
                  Web site
                    +
                   Blog
Clickthe known BLOCKBUSTERS
Most of to edit Master title style
are from the US
 Click to edit Master text styles
  – Second level
     • Third level
        – Fourth level
        And» Fifth level
             some of them are now entering Europe




                               HOWEVER
A) Professional Community :
National




UK
                     FR
B) Professional Community: Global


                         (UK - BMJ)




  Sweden
C) e-consultation
                    Ire/UK



                             NL
D) Search
                              (UK)
Webicina (Hu)



                (CH)




                       (FR)
F) Patient Evaluations : UK, FR
D) Patient Community: National


                     Italy



                        Germany
E) Patient Benchmarking (FR)




http://www.vivreavecundiabete.com/diabtest.html#diabtest9

                                   20
Health 2.0 is generating data and
impacting care




   Data : User-generated, Biometric, Genetic

   Industry R&D is sharing its role in innovation
The Issues

•   Constant task
•   Medical responsibility
•   Legal questions
•   Cost

• It is also an opportunity to develop better
  relationships with all of your stakeholders and
  « expected » of us all
More Steps to Take

1
                             2 EXPERIMENT
 Define/review your
                             Try new tools
  communication strategy
                             Web-based are often
 Internal culture check :
                               quicker, cheaper
  training workshops
 Monitor your image
 Appoint a community
  manager
Opportunities
Summary

• Web 2.0 for Health Care or participatory medicine
  includes both use of social media platforms and new
  businesses
• Europe’s diversity has led to plentiful innovation
• Europe’s Health 2.0 is less known than is US for
  reasons of language, national borders, marketing
• Health care Actors must participate in both the Social
  Media « conversation » and the Tools ….. This requires
  organizational awareness.
Contact
  Basil Strategies
  1 rue Jacques Offenbach                Cell / SMS:
  75016 Paris


  Ph: +331 4504 2794

  Fax +331 4503 3107

                                         +336 74 78 12 36
  Email                                  Web 2.0
  Denise.Silber@BasilStrategies.com
                                         •Skype : denisesilber
  Site: http://www.basilstrategies.com   •Twitter : @health20
                                         •Facebook : denisesilber
                                         •LinkedIn / Viadeo: Denise Silber


                                         •Blog:
_________________________________
              Denise Silber
       Founder Basil Strategies consultants,
          European partner for Health 2.0
President, Association pour la Qualité Internet Santé




     _________________________________

        Denise.Silber@BasilStrategies.com

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How Web 2.0 and Social Media are Transforming Healthcare

  • 1. Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
  • 2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
  • 3. Health 2.0 : Segmentation (1) Use of Social Media • Internet Users on high traffic platforms • YouTube • Facebook • Wikipedia 150 health requests/sec in • Blogger Germany • Twitter • Wordpress • SlideShare • SecondLife
  • 4. Health 2.0 : Segmentation (2) Companies • Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients •Search •Search info and • Questions •Sharing (cases) content • Searching for quality physical •Community/opinion •Community service (where to go) s •Reporting self-info •Online Consultation •Professional •PHR •PHR Collaboration •Telemedicine • Research
  • 5. Physician studies 2009 Europe Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
  • 6. Use of Social Media: Hosp Europe
  • 7.
  • 8.
  • 12. Required Presence • Community Manager’s task Page FanPage Events Web site + Blog
  • 13. Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US Click to edit Master text styles – Second level • Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
  • 14. A) Professional Community : National UK FR
  • 15. B) Professional Community: Global (UK - BMJ) Sweden
  • 16. C) e-consultation Ire/UK NL
  • 17. D) Search (UK) Webicina (Hu) (CH) (FR)
  • 19. D) Patient Community: National Italy Germany
  • 20. E) Patient Benchmarking (FR) http://www.vivreavecundiabete.com/diabtest.html#diabtest9 20
  • 21. Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
  • 22. The Issues • Constant task • Medical responsibility • Legal questions • Cost • It is also an opportunity to develop better relationships with all of your stakeholders and « expected » of us all
  • 23. More Steps to Take 1 2 EXPERIMENT  Define/review your Try new tools communication strategy Web-based are often  Internal culture check : quicker, cheaper training workshops  Monitor your image  Appoint a community manager
  • 25. Summary • Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses • Europe’s diversity has led to plentiful innovation • Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing • Health care Actors must participate in both the Social Media « conversation » and the Tools ….. This requires organizational awareness.
  • 26. Contact Basil Strategies 1 rue Jacques Offenbach Cell / SMS: 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com •Skype : denisesilber Site: http://www.basilstrategies.com •Twitter : @health20 •Facebook : denisesilber •LinkedIn / Viadeo: Denise Silber •Blog:
  • 27. _________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com