This document lists sponsors and award winners in various advertising categories. Baystate Medical Practices is listed as the presenting sponsor, while Hampden Bank, Health New England, St. Germain Investment Management, and Zasco Productions are listed as silver sponsors. The rest of the document lists organizations and individuals who have won awards in categories like collateral material, consumer publications, interactive media, and elements of advertising.
UFI Marketing Award 2009 – Paperworld Insider Program
By: Ania Virginia Kleinbichler, Director Visitor Marketing,
and Michael Reichhold, Project Director Paperworld, Messe Frankfurt, Frankfurt, Germany
UFI Marketing Award 2009 – Paperworld Insider Program
By: Ania Virginia Kleinbichler, Director Visitor Marketing,
and Michael Reichhold, Project Director Paperworld, Messe Frankfurt, Frankfurt, Germany
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
Product Marketing Framework for Product or Service LaunchJanet Jaiswal
A framework to launch a product or a service in either the B2B or B2C space. Shows step-by-step what to do and how to prepare to release a product to the market that's successful from the first day.
Also covers 7 lessons learned in launching online products and services in the past.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Nearly 140 print, interactive, broadcast and multi-media advertising projects, all created, published or aired in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets between January 1 and December 31, 2011, were considered in this year’s competition. Of those entries, Tri-State AMP presented 10 Gold ADDY awards, 16 Silver ADDY awards, and 12 Bronze ADDY recognitions. Eight Student ADDY Awards were presented to marketing and design students from Southeast Missouri State University in Cape Girardeau.
Winning hearts and minds at Christmas with Action for ChildrenRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Lara Palmer, Brand Marketing Manager, Action for Children
Our work on the Microsoft Lumia Business Transformation increased Lumia's share of the business market from 12% to 26%. Here are the details of the programme:
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
Product Marketing Framework for Product or Service LaunchJanet Jaiswal
A framework to launch a product or a service in either the B2B or B2C space. Shows step-by-step what to do and how to prepare to release a product to the market that's successful from the first day.
Also covers 7 lessons learned in launching online products and services in the past.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
Nearly 140 print, interactive, broadcast and multi-media advertising projects, all created, published or aired in the Cape Girardeau, Mo.; Paducah, Ky.; and Harrisburg, Ill., markets between January 1 and December 31, 2011, were considered in this year’s competition. Of those entries, Tri-State AMP presented 10 Gold ADDY awards, 16 Silver ADDY awards, and 12 Bronze ADDY recognitions. Eight Student ADDY Awards were presented to marketing and design students from Southeast Missouri State University in Cape Girardeau.
Winning hearts and minds at Christmas with Action for ChildrenRaw London
This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020.
Speaker: Lara Palmer, Brand Marketing Manager, Action for Children
KDG ADVERTISING'S capability deck, a brief introduction of our practices, history and case studies. KDGA offers a wide range of capabilities in Communication Strategy, Advertising, Market Planning & Development, Brand Management, Website, Social Media, Interactive Media Design, Development & Implementation.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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2008 Addy Award Winners
1.
2. Presenting Sponsor:
Baystate Medical Practices
Silver Sponsors:
Hampden Bank
Health New England
St. Germain Investment Management
Zasco Productions
3.
4. Principal
brownchild ltd inc
Houston, TX
Achievements include:
Houston AD MAN of the Year,
Houston Advertising Federation
Southwest Advertising Executive of the
Year, ADWEEK
Entrepreneur of the Year, INC.
Magazine
Lifetime Achievement Award Houston
Advertising Federation
5. Owner/Creative Director
Chair Clark & Company
Niceville, FL
Achievements include:
Founding President of the Emerald
Coast Advertising Federation
AAF quot;Silver Medalquot; recipient for his
contribution to the advertising industry
6. President/Creative Director
Mackey, Ink
Norfolk, VA
Awards include:
The One Show
Communication Arts
CLIO
ATHENA
New York Art Director's Club
5 ADDY Best in Show Awards
Tidewater Virginia region
Ad Week's Southeast Television
Writer of the Year
7. Creative Director Emeritus
Blattner Brunner Inc.
Pittsburgh, PA
International & National Award Recognition include:
CLIO
Andy
British AD&D
International Film Festival
Mobius
AAF District 2, Crystal Prism Award
AAF District 2, Silver Medal Award
AAF District 2, BMA President's Award
Inductee into the Pittsburgh Advertising Federation
Hall of Fame
115. Presenting Sponsor:
Baystate Medical Practices
Silver Sponsors:
Hampden Bank
Health New England
St. Germain Investment Management
Zasco Productions
116. IN THE CATEGORY OF
INTERACTIVE MEDIA
Online, Micro or Mini Sites
117.
118. Presenting Sponsor:
Baystate Medical Practices
Silver Sponsors:
Hampden Bank
Health New England
St. Germain Investment Management
Zasco Productions