WLAD 2014
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This document summarizes World Lymphoma Awareness Day (WLAD) 2014 media coverage and social media engagement. It notes that WLAD 2014 reached over 1.5 million people through media outlets in several countries. It also provides data on social media reach for WLAD 2014 hashtags on Twitter and engagement on the Lymphoma Coalition Facebook page, with a total Facebook reach of over 129,000. Finally, it shows data on the online channels and social media platforms used by WLAD member organizations.
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WLAD 2014
- 2. Thank You To Our Sponsors
- 10. World Lymphoma Awareness Day 2014
- 11. WLAD 2014 Media Highlights • Czech Republic: 500,000 reached through TV and magazines • Japan: 600,000 reached through newspapers • Switzerland: 326,000 people reached through newspapers and magazines • Serbia: 63 releases in the press and 7 appearances on national TV
- 14. Colombia
- 20. Argentina
- 27. LC Social Media Reach WLAD Lymphoma Coalition Facebook: Total reach: 129,052 • “STOP lymphoma” • 70,000 reach, 331 likes Twitter: • #WLAD 807 tweets • #lymphoma 1,253 tweets
- 28. United Kingdom
- 31. Bulgaria
- 35. Canada
- 41. USA
- 46. Denmark
- 50. 80.00% 66.67% 93% 0% 20% 40% 60% 80% 100% Social Media Website Email Online Channels Used By Members WLAD 2014
- 51. Turkey
- 58. Slovenia
- 59. Italy
- 60. France
- 65. 93.33% 46.67% 20% 20% 0% 20% 40% 60% 80% 100% Other (Google+ etc..) YouTube Twitter Facebook Social Media Used by Members on WLAD 2014
- 66. Uruguay
- 67. Israel
- 69. India
- 76. Japan
- 82. Portugal 577 Shares & 2950 likes
- 83. Sydney Opera House Australia
- 84. LC Social Media Reach WLAD Lymphoma Coalition Facebook: • A total reach of 129,052 • “STOP lymphoma” 70,000 reach, 331 likes Twitter: • #WLAD 807 tweets • #lymphoma 1,253 tweets
- 85. Serbia