#1 for New Country
                                                             and More Variety!




• More than twenty year heritage (since 1988)
• Local, live personalities connected to the community
       • Mike & Steve, mornings. Eight years in Augusta.
       • Chris O’Kelley, mid-days. Five years in Augusta.
       • T Gentry, afternoons for fourteen years.
       • Michael Lane, evenings. Three years in Augusta.
• Station of the Year 2007, Country Music Association
• Best of Augusta 2008 (Augusta magazine)
• Kent Dunn, Top 50 General Managers in America 2007 (Radio Ink magazine)
• T Gentry, Top 50 Program Directors in America 2008 (Radio Ink magazine)
• Augusta’s most active promotions
       • Guitar Pull
       • Major concerts with bus/limo/flyaway contesting
       • Fort Gordon / US military support
       • Daily Pledge from local school kids
• kicks99.com on the web… 24/7 streaming, media-rich promotions, 10,000+ database
• Consistent ratings leader across all major demos
• Excellent cross-section of the market… age / gender / socio-economics
• Sixty-mile radius regional coverage with 50,000-watts ERP
• Augusta’s most loyal listeners… largest exclusive cume
• # 1 with advertisers… Augusta’s top-billing radio station




 WKXC-FM Kicks 99 • 4051 Jimmie Dyess Parkway • Augusta GA 30909 • Ph (706) 396-7000 • Fax (706) 396-7100
WKXC-FM Kicks 99
                                        4051 Jimmie Dyess Parkway
                                                 Augusta GA 30909
                                                 Ph (706) 396-7000
                                                Fax (706) 396-7100




            WKXC-FM Coverage Map
              50,000-watts ERP

Augusta’s country music heritage for twenty years!


                The Beasley Broadcast Group
Maximi$er

                                               WKXC Kicks 99 Country
                                                 Consumer Profile
                                                   Target Persons: 86,100 Target Intab: 476
                                                                AUGUSTA, GA
                                                   Qualitative Diary, Fall 2010, Spring 2010




Gender                                                                    Demographic Breakout

      46.2            % Male               53.8          % Female                                                         18.9%

                                                                                                     15.5%      15.2%
                                                                                          14.8%

                                                                              11.9%                                                   12.4%
                                                                                                                                                  11.3%
Employment Status
Full-Time                                                        46.9%
Part-Time                                                        11.8%
Not Employed                                                     41.3%


Education                                                                    P12-17       P18-24     P25-34     P35-44    P45-54     P55-64       P65+




                                                                          Household Income


    23.4%             26.9%            31.2%               18.5%                                                                              54.4%
  Less Than        High School      Some College      College Degree
  12th Grade        Graduate                              or More


                                                                                                                28.8%
Home Ownership
Own                                                              80.0%            16.8%
Rent                                                             18.8%
Other                                                             1.2%

                                                                                 <$25K                        $25K-$50K                       >$50K

Presence of Children Under 12
in Household
None                                                             59.5%
1 Child                                                          21.0%
2 Children                                                       12.2%
3 Or More Children                                                7.3%




This report is based on Persons 12+ in AUGUSTA, GA METRO - Std           Estimates displayed are reported for % Composition.
WKXC Kicks 99 Country Consumer Profile (WKXC-FM is Mon-Sun 6am-Mid)      This service is not part of Arbitron's regular syndicated service. The Media Rating
                                                                         Council (MRC) accredits this service.

                                                                         © 1996-2011 Arbitron Inc.

WKXC Graphic Summary 2011

  • 1.
    #1 for NewCountry and More Variety! • More than twenty year heritage (since 1988) • Local, live personalities connected to the community • Mike & Steve, mornings. Eight years in Augusta. • Chris O’Kelley, mid-days. Five years in Augusta. • T Gentry, afternoons for fourteen years. • Michael Lane, evenings. Three years in Augusta. • Station of the Year 2007, Country Music Association • Best of Augusta 2008 (Augusta magazine) • Kent Dunn, Top 50 General Managers in America 2007 (Radio Ink magazine) • T Gentry, Top 50 Program Directors in America 2008 (Radio Ink magazine) • Augusta’s most active promotions • Guitar Pull • Major concerts with bus/limo/flyaway contesting • Fort Gordon / US military support • Daily Pledge from local school kids • kicks99.com on the web… 24/7 streaming, media-rich promotions, 10,000+ database • Consistent ratings leader across all major demos • Excellent cross-section of the market… age / gender / socio-economics • Sixty-mile radius regional coverage with 50,000-watts ERP • Augusta’s most loyal listeners… largest exclusive cume • # 1 with advertisers… Augusta’s top-billing radio station WKXC-FM Kicks 99 • 4051 Jimmie Dyess Parkway • Augusta GA 30909 • Ph (706) 396-7000 • Fax (706) 396-7100
  • 2.
    WKXC-FM Kicks 99 4051 Jimmie Dyess Parkway Augusta GA 30909 Ph (706) 396-7000 Fax (706) 396-7100 WKXC-FM Coverage Map 50,000-watts ERP Augusta’s country music heritage for twenty years! The Beasley Broadcast Group
  • 3.
    Maximi$er WKXC Kicks 99 Country Consumer Profile Target Persons: 86,100 Target Intab: 476 AUGUSTA, GA Qualitative Diary, Fall 2010, Spring 2010 Gender Demographic Breakout 46.2 % Male 53.8 % Female 18.9% 15.5% 15.2% 14.8% 11.9% 12.4% 11.3% Employment Status Full-Time 46.9% Part-Time 11.8% Not Employed 41.3% Education P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+ Household Income 23.4% 26.9% 31.2% 18.5% 54.4% Less Than High School Some College College Degree 12th Grade Graduate or More 28.8% Home Ownership Own 80.0% 16.8% Rent 18.8% Other 1.2% <$25K $25K-$50K >$50K Presence of Children Under 12 in Household None 59.5% 1 Child 21.0% 2 Children 12.2% 3 Or More Children 7.3% This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition. WKXC Kicks 99 Country Consumer Profile (WKXC-FM is Mon-Sun 6am-Mid) This service is not part of Arbitron's regular syndicated service. The Media Rating Council (MRC) accredits this service. © 1996-2011 Arbitron Inc.