WKXC-FM is a country radio station in Augusta, Georgia that has been in operation for over 20 years. It has local on-air personalities with many years of experience in the Augusta area. The station has won several awards and accolades for its programming and promotions. It has a potential listening audience of over 86,000 people within a 60-mile radius of Augusta due to its 50,000-watt signal. The station primarily targets adults aged 25-54 and has the largest audience share and highest billings of any radio station in the Augusta market.

1. #1 for New Country
and More Variety!
• More than twenty year heritage (since 1988)
• Local, live personalities connected to the community
• Mike & Steve, mornings. Eight years in Augusta.
• Chris O’Kelley, mid-days. Five years in Augusta.
• T Gentry, afternoons for fourteen years.
• Michael Lane, evenings. Three years in Augusta.
• Station of the Year 2007, Country Music Association
• Best of Augusta 2008 (Augusta magazine)
• Kent Dunn, Top 50 General Managers in America 2007 (Radio Ink magazine)
• T Gentry, Top 50 Program Directors in America 2008 (Radio Ink magazine)
• Augusta’s most active promotions
• Guitar Pull
• Major concerts with bus/limo/flyaway contesting
• Fort Gordon / US military support
• Daily Pledge from local school kids
• kicks99.com on the web… 24/7 streaming, media-rich promotions, 10,000+ database
• Consistent ratings leader across all major demos
• Excellent cross-section of the market… age / gender / socio-economics
• Sixty-mile radius regional coverage with 50,000-watts ERP
• Augusta’s most loyal listeners… largest exclusive cume
• # 1 with advertisers… Augusta’s top-billing radio station
WKXC-FM Kicks 99 • 4051 Jimmie Dyess Parkway • Augusta GA 30909 • Ph (706) 396-7000 • Fax (706) 396-7100

2. WKXC-FM Kicks 99
4051 Jimmie Dyess Parkway
Augusta GA 30909
Ph (706) 396-7000
Fax (706) 396-7100
WKXC-FM Coverage Map
50,000-watts ERP
Augusta’s country music heritage for twenty years!
The Beasley Broadcast Group

3. Maximi$er
WKXC Kicks 99 Country
Consumer Profile
Target Persons: 86,100 Target Intab: 476
AUGUSTA, GA
Qualitative Diary, Fall 2010, Spring 2010
Gender Demographic Breakout
46.2 % Male 53.8 % Female 18.9%
15.5% 15.2%
14.8%
11.9% 12.4%
11.3%
Employment Status
Full-Time 46.9%
Part-Time 11.8%
Not Employed 41.3%
Education P12-17 P18-24 P25-34 P35-44 P45-54 P55-64 P65+
Household Income
23.4% 26.9% 31.2% 18.5% 54.4%
Less Than High School Some College College Degree
12th Grade Graduate or More
28.8%
Home Ownership
Own 80.0% 16.8%
Rent 18.8%
Other 1.2%
<$25K $25K-$50K >$50K
Presence of Children Under 12
in Household
None 59.5%
1 Child 21.0%
2 Children 12.2%
3 Or More Children 7.3%
This report is based on Persons 12+ in AUGUSTA, GA METRO - Std Estimates displayed are reported for % Composition.
WKXC Kicks 99 Country Consumer Profile (WKXC-FM is Mon-Sun 6am-Mid) This service is not part of Arbitron's regular syndicated service. The Media Rating
Council (MRC) accredits this service.
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