First Light Net's (www.firstlightnet.com) fishing, hunting, and outdoors Website Network Fact and Rate Sheet.

1. 07-01-09
SPECIALIZING IN THE OUTDOOR DEMOGRAPHIC
ADVERTISING NETWORK FACT
SHEET AND RATES:
Contact: Mike Hodgdon
First Light Net
7124 Ash Creek Heights #202
Colorado Springs CO 80922
Phone: (719) 572-9065 Ext.221
Fax: (719) 638-2886
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2. Advertising Fact and Rate Sheet.
FIRST LIGHT NET
OUR NETWORK
Our network is comprised of 419 fishing, hunting, and outdoors related websites.
Top 25 network sites currently have organic search placement on 48,913 fishing, hunting, survival, off road, boating, shooting,
sports and outdoors “keywords,” including sites with organic first page search placement under top level, competitive
keywords on major search engines.
We serve on average 26 million ads per month to these markets with the option to serve advertisements to all websites
targeted to specific channels or customize campaigns to serve to any combination by preference including GEO-Targeting by
DMA, State or Region.
Fishing consists of one of the largest outdoor markets with 30.0 million active anglers who spend an estimated 517 million days
in the field and an estimated 42.2 billion annually in pursuit of their hobby. First Light Net currently owns 4 out of 5 of the most
popular domain names for this activity (fishing.net, fishing.org, fishing.us, and fishing.mobi), has established brands on 3
of these 4 and is currently in development of the 4th site with plans for a fourth quarter launch of fishing.mobi.
Of the 4 fishing domain names 3 out of 4 hold first page organic search placement in one or all 3 major search engines (yahoo,
google, msn) under the top organic search term “fishing”.
The First Light Net network currently has a network of over 160 volunteer moderators, and web site administrators to assist
with speciality campaigns that consist of forum and blog posting to assist with promotion.
We currently own an active double opt in e-mail database of 68,680 with an average open rate of 7.6% and an average click
through rate of 28.875%. Further the top 25 sites within our network have a registered user base of 104,609 that can be
reached via Private Messenger accounts and Forum Announcements.
FLN Network syndicates over 300 RSS Feeds to over 900 partner sites, and desktop news widgets.
First Light Net’s Top 25 network web sites currently have “912,993” links in from other web sites.
In Januarary 2009 HITWISE © rated First Light Net’s network of websites #1 in outdoor related online market share.
FLN Outperforms competitors Q1 2009 with over 32% fishing related traffic on its web sites. (HITWISE ©)
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3. Advertising Fact and Rate Sheet.
DEMOGRAPHICS
SUMMARY Household Income
• 68% of users are male
• 53% of users between the ages of 35 and 64.
• 44% have a household income of over $60k.
• 16% have a household income of over $100k.
• 47% are college educated. $0-30k
• 40% have children between the ages of 6 and 17. $30-60k
$60-100k
$100k+
Gender Age
60%
70%
50%
60%
40% 18-24
50%
40% Male
30% 25-34
30% Female 35-64
20%
20% 65+
10% 10%
0% 0%
Male Female 18-24 25-34 35-64 65+
Head of Household Education Children in Household
60%
60%
50%
40% 40% No
No College
30% Yes
20% College or Grad School 20%
10%
0%
0%
No College College or Grad No Yes
School
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4. Advertising Fact and Rate Sheet.
TOP PR RANKED WEB SITES
Major Developed Flyfishonline.Com Uscats.Org
Adventureangling.Com Flyfishstore.Com Utahfishingevents.Com
Bassmouth.Com Forcheaptravel.Com Utahfishingforum.Com
Bigfishboats.Com Freeformfishing.Com Winfreefishingtackle.Com
Bigfishsearch.Com Guidesandcharters.Com Winfreetackle.Com
Bigfishtackle.Com Hunterradio.Com Xtremeoutdoorstv.Com
Bigfishtrivia.Com Hunterstradingpost.Com
Chattanoogafishingforum.Com Huntingclasses.Com Mobile Sites
Epicoutdoors.Com Huntingguidefinder.Com Bigfishtackle.Mobi
Fatboydanfishing.Com Huntingmessageboard.Com Fishingcharters.Mobi
Fightzoo.Com Huntingmessageboards.Com Fishing.Mobi
Findafishingguide.Com Keepersofthecage.Com Fishinggames.Mobi
Firstlightnet.Com Kokaneefishingforum.Com Fishingguides.Mobi
Fishcharters.Com Lake-Fishing.com Fishingringtone.Mobi
Fisherperson.Com Legendoutdoors.Com
Fishing.Com.Mx Monstermotocross.Com Top 10 Traffic Web Sies
Fishing.Net Newfishing.Com Bigfishtackle.com
Fishing.Org Oceanangler.Com chattanoogafishingforum.com
Fishing.Us Outdoorexpos.Com fatboydanfishing.com
Fishingblogs.Blogspot.Com Outdoorlodge.Com fightzoo.com
Fishingcartoons.Com Outdoornewsjournal.Com fishing.net
Fishingchamps.Com Outdoorpixels.Com fishing.org
Fishingclothes.Com Outdoorrssfeeds.Com fishing.us
Fishingcomics.Com Outdoorsgonewild.Com fishingmessageboards.com
Fishingdiscussion.Com Outdoorswallpaper.Com fishingrssfeeds.com
Fishingezine.Com Outdoorsweb.Com freeformfishing.com
Fishingfiles.Com Predatorialadvertising.Com keepersofthecage.com
Fishing-Games.Us Searchtheoutdoors.Net kokaneefishingforum.com
Fishingguidefinder.Com Sportfishingpanel.Com outdoorswallpaper.com
Fishingintheusa.Com Thefishingring.Com theoutdoorlodge.com
Fishingjokes.Us Theoutdoorlodge.Com topfishingsites.com
Fishingmessageboard.Com Topfishingsites.Com
Fishingmessageboards.Com AS FEATURED IN...
Fishingphotocontest.Com
Fishingpixelads.Com
Fishingrssfeeds.Com
Fishingstrategies.Com
Fishingtackle.Tv
Fishingtackleauction.Com
Fishingtackleauctions.Com
Fishingtackleblog.Com
1
# Fishing
Site
Top9.Com
Fishingtacklereview.Com Alexa.Com
Fishingus.Com Ranking.Com
Fishingwords.Com
Flyfishingspecialist.Com
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5. Advertising Fact and Rate Sheet.
FLN Q1 2009 HIGHLIGHTS
First Light Net’s Sites Outperform Competitors Q1
2009
First Light Net sites dominate the market share of
page impressions
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6. Advertising Fact and Rate Sheet.
CREATIVE SPECS
300x250 LARGE BLOCK/VIDEO UNIT
728x90 • Max Image File Size: 50k
• Max Flash File Size: 100k at 18 fps
• Animation: 15 sec or 3 loops Max
• Alt Text (Optional): 60 char. Max
3rd Party Serving: upon confirmation of compliance
Large •
• Sound: OK, although not recommended
Block • Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
120x600 SKYSCRAPER
• Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
•
served via IFRAME.4
Animation: 30 sec max for initial movie, 20 fps max
468x60
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
125x250
Skyscraper
1252
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7. Advertising Fact and Rate Sheet.
468x60 BANNER
Leaderboard • Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
Banner served via IFRAME.4
• Animation: 30 sec max for initial movie, 20 fps max
Large • Alt Text (Optional): 60 char. Max
Block • 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
728x90 LEADERBOARD
• Max Image File Size: 50k
• Max Flash File Size: 100k/100k (4 subsequent file loads)
served via IFRAME.4 Leaderboard
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
125x125 BUTTON
468x60 •
•
Max Image File Size: 50k
Max Flash File Size: 50k
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
• Sound: OK, although not recommended
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
1252
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8. Advertising Fact and Rate Sheet.
120x60 Skylight
• Max Image File Size: 25k
• Max Flash File Size: 50k
468x60 • Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: upon confirmation of compliance
Sound: OK, although not recommended
Skylight •
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
120x45 FORUM BUTTON
•
•
Max Image File Size: 25k
Max Flash File Size: 50k
Leaderboard
• Animation: 30 sec max for initial movie, 20 fps max
• Alt Text (Optional): 60 char. Max
3rd Party Serving: upon confirmation of compliance
Large
•
• Sound: no 468x60
• Creative Rotation Per Ad Zone: Up to 6 with optional
monthly updating
F.Button F.Button F.Button Block
400x100/400x200 NEWSLETTER SPONSOR SPOTLIGHT
• Max Image File Size: 50k
• No Flash
• No Animation
• Alt Text (Optional): 60 char. Max
• 3rd Party Serving: no
• Sound: no
• Creative Rotation Per Ad Zone: Static
e-Newsletter
e-Newsletter
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9. Advertising Fact and Rate Sheet.
CONTENT PLACEMENT SPECS
STATIC TEXT LINKS
• Optimize your search placement with static text links
from high traffic sites with content relevant to your
own!
• Static Text Links are available
PRODUCT REVIEWS
• Qualified anglers, hunters, or outdoors enthusiasts use
your product(s) and provide well-written reviews
• Reviews include up to five images of your product in use
in its natural setting
• Reviews also include a minimum of 1 text link to your
website or product offering online
• Reviews are placed on over 15 FLN websites
• Reviews are featured in the FLN email newsletter, sent to
over 35,000 anglers each week!
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10. Advertising Fact and Rate Sheet.
VIDEO REVIEWS
• FLN offers video reviews of products
• Video reviews provide a detailed demonstration of how
products work and perform
• Videos are uploaded to a variety of FLN video websites,
PRODUCT GIVEAWAYS
• Online contests are a great way to spread the word
about your products and drive traffic to your site(s)
• FLN offers an ongoing schedule of contests for our
advertisers
• WinFreeFishingTackle.Com serves as a hub for all FLN
contest activity
• Contest updates and reminders are sent out weekly via
FLN’s email newsletter - including links to your site to
generate targeted traffic to your site
ARTICLES
• Articles are a great way to connect with users who may
be interested in your products
• FLN accepts articles that mention a specific product
or service in the context of its use in an outdoor/
recreational setting
• Articles should be well-written, entertaining, and
informative.
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11. Advertising Fact and Rate Sheet.
PROPOSAL/SUMMARY
Thank you for the opportunity to provide you additional information about advertising with First Light Net .
Our network has the unique ability to combine banner advertising and content placement to maximize new sales and brand
awareness.
Other new creative formats avaialable not outlined above are: RSS Feeds, Re-targeting, video pre rolls, Email Promotion,
Text Links, Header Sponsorships, Site Skins, video, article and directory listings,
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12. Advertising Fact and Rate Sheet.
RATE SHEET
Ad rates below are “standard” single creative rate prices based on a 1 month campaign. For campaigns with multiple creative
sizes and running longer periods of time please contact a representative for reduced rate pricing.
Creative Availability CPM
Pop Up Ads ROS, RON $17.00 net
Pop Under Ads ROS, RON $15.00 net
Large Block & Video Ads 250x250, 300x250 ROS, RON $6.80 net
Leaderboard 728x90 ROS, RON $6.37 net
Standard Banner Ads 468x60 ROS, RON $4.25 net
Skyscraper 120x600 or 160 x 600 ROS, RON $5.95 net
Large Rectangle 125x250 ROS, RON $3.40 net
Square 125x125 ROS, RON $2.97 net
Button Ad 120x60 ROS, RON $2.55 net
Email Advertising Frequency CPM
Fishing Tackle Spree Weekly $63.75 net
Solo Email Campaign Per Request $78.00 net
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