WithBuy
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WithBuy is a social commerce platform that uses human networks on social media to enable group shopping. Customers can become shopping hosts by collecting group buyers for products. This allows them to potentially start a business and earn extra income. WithBuy aims to provide products at discounted prices of up to 60% by connecting manufacturers directly with customers through this group buying system. It seeks to streamline the distribution process and reduce costs compared to traditional routes from manufacturers to customers.
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About WithBuy
WithBuy is a social commerce platform that uses human networks on social media to enable group shopping. Customers can become shopping hosts by collecting group buyers for products. If the minimum order quantity is met, hosts earn extra income and buyers receive deep discounts of up to 60% off. The platform aims to streamline the distribution process from manufacturers to customers to reduce costs compared to traditional retail routes.
About us.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
About WithBuy
WithBuy is a social commerce platform that uses human networks on social media to enable group shopping. Customers can become shopping hosts by collecting group buyers for products. If the minimum order quantity is met, hosts earn extra income and buyers receive deep discounts of up to 60% off. The platform aims to streamline the distribution process from manufacturers to customers to reduce costs compared to traditional retail routes.
Activity 9 common online terminologies
Email allows users to exchange electronic messages over the internet. Wikis are websites that allow users to add and update content using their web browser, with Wikipedia being a large example. Social bookmarking services enable users to add, annotate, and share bookmarks of web documents in a centralized online location. HTML uses markup tags to determine how web pages are displayed in browsers. Podcasts are downloadable audio or video files that are part of an episodic series subscribed to through web feeds. VoIP uses the internet to make phone calls cheaper or free. Online chats and social networks allow users to communicate and connect with others in real-time over the internet. URLs uniquely identify resources on the world wide web.
5. self assessment...a constantly required act of worship
This document discusses the importance of self-assessment (muhasaba). It defines muhasaba as investigating one's deeds to improve good actions and correct mistakes. The document outlines:
1) Muhasaba is a constant act of worship commanded by Allah to check mistakes and deviations and prepare for the Day of Judgment.
2) It requires sincerity, remembering Allah, and understanding its significance.
3) Neglecting muhasaba is neglecting the sunnah of the Prophet and righteous predecessors, and neglecting preparation for the afterlife.
4) The document provides guidance on how to conduct muhasaba by remembering deeds, differentiating types, and reflecting on improvements.
6. knowledge...compulsory on all muslims
This document discusses the importance of knowledge for Muslims. It defines knowledge as seeking to understand the unknown. It notes that knowledge is compulsory for all Muslims and outlines several topics related to knowledge, including its meaning, significance, who needs it, what to know, how to obtain it, and its requirements and regulations. The document emphasizes that religious knowledge of Allah and his religion should be prioritized above other topics. It concludes by stating that knowledge is essentially unavoidable for Muslims.
jokes
Riddles and jokes are forms of play and amusement that are meant to be fun and engaging. However, certain types of riddles or jokes could promote harm and so it's important to be mindful of how they may affect others or cross ethical lines. In general, riddles and jokes that are inclusive, kind, and bring more light to the world are best.
Recommended
About WithBuy
WithBuy is a social commerce platform that uses human networks on social media to enable group shopping. Customers can become shopping hosts by collecting group buyers for products. If the minimum order quantity is met, hosts earn extra income and buyers receive deep discounts of up to 60% off. The platform aims to streamline the distribution process from manufacturers to customers to reduce costs compared to traditional retail routes.
About us.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
About WithBuy
WithBuy is a social commerce platform that uses human networks on social media to enable group shopping. Customers can become shopping hosts by collecting group buyers for products. If the minimum order quantity is met, hosts earn extra income and buyers receive deep discounts of up to 60% off. The platform aims to streamline the distribution process from manufacturers to customers to reduce costs compared to traditional retail routes.
Activity 9 common online terminologies
Email allows users to exchange electronic messages over the internet. Wikis are websites that allow users to add and update content using their web browser, with Wikipedia being a large example. Social bookmarking services enable users to add, annotate, and share bookmarks of web documents in a centralized online location. HTML uses markup tags to determine how web pages are displayed in browsers. Podcasts are downloadable audio or video files that are part of an episodic series subscribed to through web feeds. VoIP uses the internet to make phone calls cheaper or free. Online chats and social networks allow users to communicate and connect with others in real-time over the internet. URLs uniquely identify resources on the world wide web.
5. self assessment...a constantly required act of worship
This document discusses the importance of self-assessment (muhasaba). It defines muhasaba as investigating one's deeds to improve good actions and correct mistakes. The document outlines:
1) Muhasaba is a constant act of worship commanded by Allah to check mistakes and deviations and prepare for the Day of Judgment.
2) It requires sincerity, remembering Allah, and understanding its significance.
3) Neglecting muhasaba is neglecting the sunnah of the Prophet and righteous predecessors, and neglecting preparation for the afterlife.
4) The document provides guidance on how to conduct muhasaba by remembering deeds, differentiating types, and reflecting on improvements.
6. knowledge...compulsory on all muslims
This document discusses the importance of knowledge for Muslims. It defines knowledge as seeking to understand the unknown. It notes that knowledge is compulsory for all Muslims and outlines several topics related to knowledge, including its meaning, significance, who needs it, what to know, how to obtain it, and its requirements and regulations. The document emphasizes that religious knowledge of Allah and his religion should be prioritized above other topics. It concludes by stating that knowledge is essentially unavoidable for Muslims.
jokes
Riddles and jokes are forms of play and amusement that are meant to be fun and engaging. However, certain types of riddles or jokes could promote harm and so it's important to be mindful of how they may affect others or cross ethical lines. In general, riddles and jokes that are inclusive, kind, and bring more light to the world are best.
WooSesh 2022: Connected Commerce
This document discusses strategies for evolving from single-channel selling to multichannel and omnichannel selling. It defines single, multi, and omnichannel approaches and outlines their benefits and tradeoffs. Key channels discussed include online stores, retail locations, social media, marketplaces, and others. The document provides guidance on deciding which channels are best based on customer segments and existing traffic sources. It also outlines best practices for setting up and integrating with new sales channels.
HOME MADE Business model
This document outlines a business model for an online marketplace that connects sellers of homemade goods to buyers. The key components of the model are:
1. The customer segments are individuals who make crafts, food, or other goods at home but face difficulties selling them.
2. The value proposition is providing these sellers a platform to reach a wider market and sell their goods at a higher price.
3. The main activities are building an easy-to-use website and managing logistics between sellers and buyers.
4. Key resources needed are developing the website and handling delivery logistics. Revenue comes from commissions charged to sellers and buyers for use of the platform.
Heavy duty online selling
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Shoptopp
Shoptopp is a website and app that aims to change how people shop at supermarkets by allowing them to view and rate products based on quality rather than brand. It will create a community where consumers can get impartial reviews from thousands of other users to help them make informed choices. This will give smaller brands a chance to compete and diversify the market. The app works by allowing users to scan product barcodes and see ratings and reviews. It also notifies users about new products and helps them find stores that have specific products in stock. Shoptopp plans to generate revenue by charging brands fees to have product pages and advertise, as well as by working with supermarkets to connect consumers with local product availability. The goal is to
Five by Five Social Commerce
The document discusses social commerce and how social media can be leveraged for e-commerce purposes. It outlines 7 forces of social commerce including selling on Facebook, using Facebook deals and connect, group buying sites like Groupon, flash sales/VIP sites, using YouTube, and mobile commerce. The presentation encourages brands to listen to customers, experiment with social commerce strategies, apply learnings, and develop an ongoing approach.
E commerce guide for apparel
This document provides 17 methods for optimizing an e-commerce site to increase revenue. It discusses techniques like using targeted calls to action and product recommendations on the home page, showing products models are wearing to increase purchases, and incentivizing additional spending through free shipping thresholds. Implementing these proven strategies can help e-commerce sites improve conversion rates and sales.
E-Commerce Vs Traditional Marketing
The document discusses e-commerce versus traditional marketing. E-commerce refers to buying and selling goods online without paper documents. Consumers can browse products online, add them to a shopping cart, and purchase them. Payment methods for e-commerce include credit cards, net banking, wire transfers, cash on delivery, and checks. Benefits of e-commerce include more product choices, cheaper prices through comparisons, direct contact with customers, ability to shop anywhere and anytime. Risks include not everyone having internet access and potential for credit card theft. Traditional marketing involves directly meeting customers through advertising, sales, distribution and other activities. Benefits are ability to see tangible products and try them before purchasing. Drawbacks include time spent finding parking
Online retail industry research paper
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
Livestream shopping: A trend that started in the East and is growing in the W...
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Week 6, Using Marketing Channels and Price to Create Value for Cu.docx
Week 6, "Using Marketing Channels and Price to Create Value for Customers" was derived from Principles of Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original creator or licensee. © 2015, The Saylor Foundation.
Week 6
Using Marketing Channels and Price to Create Value for Customers
Sometimes when you buy a good or service, it passes straight from the producer to you. But suppose every time you purchased something, you had to contact its maker? For some products or services, such as a haircut, this would work. But what about the items you purchase at the grocery store? You couldn't begin to contact and buy from all the makers of those products. It would be an incredibly inefficient way to do business.
Fortunately, companies partner with one another, alleviating you of this burden. So, for example, instead of Procter & Gamble selling individual toothbrushes to consumers, it sells many of them to stores, which then sell them to everyone.
The specific avenue a seller uses to make a finished good or service available for purchase—for example, whether you are able to buy it directly from the seller, at a store, online, or from a salesperson—is referred to as the product's marketing channel (or distribution channel). All of the people and organizations that buy, resell, and promote the product "downstream" as it makes its way to you are part of the marketing channel.
Likewise, price creates value for customers and is the way the company makes its revenue and profit by exchanging value with the customer. When Chick-fil-A opens new locations, the company offers the first 100 customers a free meal every week for a year. Customers camp out overnight to get in line for the free meals. When KFC introduced its grilled chicken, the company put coupons good for a free piece of chicken in many Sunday newspapers.
So how do sellers make any money if they always offer goods and services on sale or for a special deal? Many sellers give customers something for free, hoping they'll buy other products, but a careful balance is needed to ensure profit.
Price is the only marketing mix variable or part of the offering that generates revenue. Buyers relate the price to value. They must feel they are getting value for the price paid. Pricing decisions
are extremely important. So how do organizations decide how to price their goods and services? This week, we explore both distribution and price as a means to add value for customers.
6.1 Marketing Channels and Channel Partners
LEARNING OBJECTIVES
1. Explain why marketing channel decisions can result in the success or failure of products.
2. Describe the types of organizations that work together as channel partners and what each does.
Today, marketing channel decisions are as important as the decisions companies make about the features and prices of products (Littleson, 2.
SPSS Assignment Data.savWeek 6, Using Marketing Channel.docx
SPSS Assignment Data.sav
Week 6, "Using Marketing Channels and Price to Create Value for Customers" was derived from Principles
of Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original
creator or licensee. © 2015, The Saylor Foundation.
1
Week 6
Using Marketing Channels and Price to
Create Value for Customers
Sometimes when you buy a good or service, it passes straight from the producer to you. But
suppose every time you purchased something, you had to contact its maker? For some products or
services, such as a haircut, this would work. But what about the items you purchase at the grocery
store? You couldn't begin to contact and buy from all the makers of those products. It would be an
incredibly inefficient way to do business.
Fortunately, companies partner with one another, alleviating you of this burden. So, for example,
instead of Procter & Gamble selling individual toothbrushes to consumers, it sells many of them
to stores, which then sell them to everyone.
The specific avenue a seller uses to make a finished good or service available for purchase—for
example, whether you are able to buy it directly from the seller, at a store, online, or from a
salesperson—is referred to as the product's marketing channel (or distribution channel). All of
the people and organizations that buy, resell, and promote the product "downstream" as it makes
its way to you are part of the marketing channel.
Likewise, price creates value for customers and is the way the company makes its revenue and
profit by exchanging value with the customer. When Chick-fil-A opens new locations, the
company offers the first 100 customers a free meal every week for a year. Customers camp out
overnight to get in line for the free meals. When KFC introduced its grilled chicken, the company
put coupons good for a free piece of chicken in many Sunday newspapers.
So how do sellers make any money if they always offer goods and services on sale or for a special
deal? Many sellers give customers something for free, hoping they'll buy other products, but a
careful balance is needed to ensure profit.
Price is the only marketing mix variable or part of the offering that generates revenue. Buyers
relate the price to value. They must feel they are getting value for the price paid. Pricing decisions
are extremely important. So how do organizations decide how to price their goods and services?
This week, we explore both distribution and price as a means to add value for customers.
http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://creativecommons.org/licenses/by-nc-sa/3.0/
2
6.1 Marketing Channels and Channel Partners
L E A R N.
Introduction to HR World.pdf
This is a report prepared based on the information about Flipkart and the HR world of Flipkart that is available in the internet.
MBM Short pitch_V2.0
The document proposes a social commerce marketplace called mobBuy Me. It would allow users to create their own deals by selecting a price and minimum order volume, share deals socially to drive demand aggregation, and connect buyers and suppliers. The company seeks $500,000 in funding for launch and 6 months of operations. It projects $2.5 million in revenue in 2017 growing to $100 million by 2020 through network effects and organic growth from user deal creation and social sharing.
Mbm short pitch v2.0
The document proposes a social commerce marketplace called mobBuy Me. It would allow users to create their own deals by selecting a price and minimum order volume, then sharing deals socially to drive demand aggregation. This would empower consumers while providing suppliers with bulk sales opportunities. The founding team has over 100 years of combined experience. They are seeking $500,000 to fund the alpha launch in two US cities and expand to India and China, projecting $2.5 million in revenue for 2017 growing to $100 million by 2020.
Early ShopSavvy Deck
ShopSavvy is a mobile application that allows users to scan 1D and 2D barcodes on products using their phone's camera. It returns product information and prices from online and local retailers. ShopSavvy has over 1 million users and 2.8 million downloads. The document discusses ideas for how retailers and brands can leverage ShopSavvy's capabilities, such as driving in-store foot traffic through games, offering loyalty rewards for scanning, and enabling social connections between brand fans.
Early ShopSavvy Deck
ShopSavvy is a mobile application that allows users to scan 1D and 2D barcodes on products using their phone's camera. It returns product information and prices from online and local retailers. ShopSavvy has over 1 million users and 2.8 million downloads. The document discusses ideas for how retailers and brands can leverage ShopSavvy's capabilities, such as driving in-store foot traffic through games, loyalty programs that reward scanning, and location-based personalized offers.
Flash sales report
The document provides an overview of flash sales in India. It discusses how flash sales are a relatively new concept in India that are gaining popularity among online retailers and consumers. Flash sales involve offering a single product for 24-36 hours at a steep discount. This builds a large database of potential customers and allows retailers to test different product mixes. While the logistics can be tricky, customers of flash sales sites are more likely to purchase again and have higher lifetime value compared to traditional online retailers. Overall, the introduction of flash sales in India has made online shopping more attractive for consumers.
Groupon presentation v 2.10
Group Buying e-commerce websites allow sellers to offer large discounts by guaranteeing a minimum number of customers. They work by negotiating a deal with a seller, then advertising it on the site. If enough customers sign up within a set time, the deal is valid and purchases are processed. This lets sellers acquire more customers cost-effectively while customers get better prices. The site owner earns revenue by taking a cut of each sale or through affiliate links and ads. They handle all aspects of promoting, tracking and fulfilling the deals.
Ugc net notes
Veblen goods are commodities for which demand increases as price increases, unlike typical goods where demand decreases with higher prices. For Veblen goods, higher prices signal higher status, making the goods more desirable. Luxury goods like designer handbags and expensive wines are often considered Veblen goods because raising their prices can increase demand by making them appear more exclusive. Marketing focuses on understanding customer needs while selling focuses on the needs of the seller and promoting existing products. Distribution channels refer to the methods companies use to get products to consumers, and include both direct channels like online sales as well as indirect channels that go through wholesalers and retailers.
Connected Commerce
This document discusses strategies for retailers to expand from single channel to multichannel or omnichannel selling. It defines the differences between single, multi, and omnichannel approaches and outlines the benefits and tradeoffs of each. It also provides an overview of key sales channels like online stores, retail, social media, marketplaces, and more. It examines factors to consider when deciding which channels make sense and provides data on how channel expansion can increase revenue and performance for different types of retailers and industries.
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WooSesh 2022: Connected Commerce
This document discusses strategies for evolving from single-channel selling to multichannel and omnichannel selling. It defines single, multi, and omnichannel approaches and outlines their benefits and tradeoffs. Key channels discussed include online stores, retail locations, social media, marketplaces, and others. The document provides guidance on deciding which channels are best based on customer segments and existing traffic sources. It also outlines best practices for setting up and integrating with new sales channels.
HOME MADE Business model
This document outlines a business model for an online marketplace that connects sellers of homemade goods to buyers. The key components of the model are:
1. The customer segments are individuals who make crafts, food, or other goods at home but face difficulties selling them.
2. The value proposition is providing these sellers a platform to reach a wider market and sell their goods at a higher price.
3. The main activities are building an easy-to-use website and managing logistics between sellers and buyers.
4. Key resources needed are developing the website and handling delivery logistics. Revenue comes from commissions charged to sellers and buyers for use of the platform.
Heavy duty online selling
In the not too distant past, launching a business was a daunting task. It meant setting up a shop in a visible place where customers could arrive to check out and hopefully purchase your products or services. With the advantages offered by online selling, all of that has changed!
You needed to order supplies, keep the shop clean, heated and ventilated. You virtually always had to be present, like it was a little baby and you were a single parent. All of these factors assuming that your products would start selling within only in weeks rather than months of starting up.
So anyone planning to establish a business should consider all the factors... and make a decision about whether the risk is too high or the guarantee of success too low. Today with the lower overhead cost of running an online or 'virtual' business, its much more affordable to get up and running. And you can be in profit within days!
Shoptopp
Shoptopp is a website and app that aims to change how people shop at supermarkets by allowing them to view and rate products based on quality rather than brand. It will create a community where consumers can get impartial reviews from thousands of other users to help them make informed choices. This will give smaller brands a chance to compete and diversify the market. The app works by allowing users to scan product barcodes and see ratings and reviews. It also notifies users about new products and helps them find stores that have specific products in stock. Shoptopp plans to generate revenue by charging brands fees to have product pages and advertise, as well as by working with supermarkets to connect consumers with local product availability. The goal is to
Five by Five Social Commerce
The document discusses social commerce and how social media can be leveraged for e-commerce purposes. It outlines 7 forces of social commerce including selling on Facebook, using Facebook deals and connect, group buying sites like Groupon, flash sales/VIP sites, using YouTube, and mobile commerce. The presentation encourages brands to listen to customers, experiment with social commerce strategies, apply learnings, and develop an ongoing approach.
E commerce guide for apparel
This document provides 17 methods for optimizing an e-commerce site to increase revenue. It discusses techniques like using targeted calls to action and product recommendations on the home page, showing products models are wearing to increase purchases, and incentivizing additional spending through free shipping thresholds. Implementing these proven strategies can help e-commerce sites improve conversion rates and sales.
E-Commerce Vs Traditional Marketing
The document discusses e-commerce versus traditional marketing. E-commerce refers to buying and selling goods online without paper documents. Consumers can browse products online, add them to a shopping cart, and purchase them. Payment methods for e-commerce include credit cards, net banking, wire transfers, cash on delivery, and checks. Benefits of e-commerce include more product choices, cheaper prices through comparisons, direct contact with customers, ability to shop anywhere and anytime. Risks include not everyone having internet access and potential for credit card theft. Traditional marketing involves directly meeting customers through advertising, sales, distribution and other activities. Benefits are ability to see tangible products and try them before purchasing. Drawbacks include time spent finding parking
Online retail industry research paper
Visit www.buentrepreneurship.wordpress.com for more works related to entrepreneurship! Made by students from Bishop's University, Quebec, Canada.
Livestream shopping: A trend that started in the East and is growing in the W...
This concept started in China and grew exponentially in a short duration, Chinese manufacturers realized that one-third of their country's internet users were active on Livestream and thus they used this channel to sell products to consumers. These sales were not restricted to just low-value beauty products but also extended to high-end jewelry that became a popular item for Livestream sales. I believe this trend has tremendous growth opportunities in the West with the rise of TikTok, Amazon Live, and Google Stream.
Week 6, Using Marketing Channels and Price to Create Value for Cu.docx
Week 6, "Using Marketing Channels and Price to Create Value for Customers" was derived from Principles of Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original creator or licensee. © 2015, The Saylor Foundation.
Week 6
Using Marketing Channels and Price to Create Value for Customers
Sometimes when you buy a good or service, it passes straight from the producer to you. But suppose every time you purchased something, you had to contact its maker? For some products or services, such as a haircut, this would work. But what about the items you purchase at the grocery store? You couldn't begin to contact and buy from all the makers of those products. It would be an incredibly inefficient way to do business.
Fortunately, companies partner with one another, alleviating you of this burden. So, for example, instead of Procter & Gamble selling individual toothbrushes to consumers, it sells many of them to stores, which then sell them to everyone.
The specific avenue a seller uses to make a finished good or service available for purchase—for example, whether you are able to buy it directly from the seller, at a store, online, or from a salesperson—is referred to as the product's marketing channel (or distribution channel). All of the people and organizations that buy, resell, and promote the product "downstream" as it makes its way to you are part of the marketing channel.
Likewise, price creates value for customers and is the way the company makes its revenue and profit by exchanging value with the customer. When Chick-fil-A opens new locations, the company offers the first 100 customers a free meal every week for a year. Customers camp out overnight to get in line for the free meals. When KFC introduced its grilled chicken, the company put coupons good for a free piece of chicken in many Sunday newspapers.
So how do sellers make any money if they always offer goods and services on sale or for a special deal? Many sellers give customers something for free, hoping they'll buy other products, but a careful balance is needed to ensure profit.
Price is the only marketing mix variable or part of the offering that generates revenue. Buyers relate the price to value. They must feel they are getting value for the price paid. Pricing decisions
are extremely important. So how do organizations decide how to price their goods and services? This week, we explore both distribution and price as a means to add value for customers.
6.1 Marketing Channels and Channel Partners
LEARNING OBJECTIVES
1. Explain why marketing channel decisions can result in the success or failure of products.
2. Describe the types of organizations that work together as channel partners and what each does.
Today, marketing channel decisions are as important as the decisions companies make about the features and prices of products (Littleson, 2.
SPSS Assignment Data.savWeek 6, Using Marketing Channel.docx
SPSS Assignment Data.sav
Week 6, "Using Marketing Channels and Price to Create Value for Customers" was derived from Principles
of Marketing, which was adapted by the Saylor Foundation under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported license without attribution as requested by the work's original
creator or licensee. © 2015, The Saylor Foundation.
1
Week 6
Using Marketing Channels and Price to
Create Value for Customers
Sometimes when you buy a good or service, it passes straight from the producer to you. But
suppose every time you purchased something, you had to contact its maker? For some products or
services, such as a haircut, this would work. But what about the items you purchase at the grocery
store? You couldn't begin to contact and buy from all the makers of those products. It would be an
incredibly inefficient way to do business.
Fortunately, companies partner with one another, alleviating you of this burden. So, for example,
instead of Procter & Gamble selling individual toothbrushes to consumers, it sells many of them
to stores, which then sell them to everyone.
The specific avenue a seller uses to make a finished good or service available for purchase—for
example, whether you are able to buy it directly from the seller, at a store, online, or from a
salesperson—is referred to as the product's marketing channel (or distribution channel). All of
the people and organizations that buy, resell, and promote the product "downstream" as it makes
its way to you are part of the marketing channel.
Likewise, price creates value for customers and is the way the company makes its revenue and
profit by exchanging value with the customer. When Chick-fil-A opens new locations, the
company offers the first 100 customers a free meal every week for a year. Customers camp out
overnight to get in line for the free meals. When KFC introduced its grilled chicken, the company
put coupons good for a free piece of chicken in many Sunday newspapers.
So how do sellers make any money if they always offer goods and services on sale or for a special
deal? Many sellers give customers something for free, hoping they'll buy other products, but a
careful balance is needed to ensure profit.
Price is the only marketing mix variable or part of the offering that generates revenue. Buyers
relate the price to value. They must feel they are getting value for the price paid. Pricing decisions
are extremely important. So how do organizations decide how to price their goods and services?
This week, we explore both distribution and price as a means to add value for customers.
http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
http://www.saylor.org/site/textbooks/Principles%20of%20Marketing.pdf
http://creativecommons.org/licenses/by-nc-sa/3.0/
http://creativecommons.org/licenses/by-nc-sa/3.0/
2
6.1 Marketing Channels and Channel Partners
L E A R N.
Introduction to HR World.pdf
This is a report prepared based on the information about Flipkart and the HR world of Flipkart that is available in the internet.
MBM Short pitch_V2.0
The document proposes a social commerce marketplace called mobBuy Me. It would allow users to create their own deals by selecting a price and minimum order volume, share deals socially to drive demand aggregation, and connect buyers and suppliers. The company seeks $500,000 in funding for launch and 6 months of operations. It projects $2.5 million in revenue in 2017 growing to $100 million by 2020 through network effects and organic growth from user deal creation and social sharing.
Mbm short pitch v2.0
The document proposes a social commerce marketplace called mobBuy Me. It would allow users to create their own deals by selecting a price and minimum order volume, then sharing deals socially to drive demand aggregation. This would empower consumers while providing suppliers with bulk sales opportunities. The founding team has over 100 years of combined experience. They are seeking $500,000 to fund the alpha launch in two US cities and expand to India and China, projecting $2.5 million in revenue for 2017 growing to $100 million by 2020.
Early ShopSavvy Deck
ShopSavvy is a mobile application that allows users to scan 1D and 2D barcodes on products using their phone's camera. It returns product information and prices from online and local retailers. ShopSavvy has over 1 million users and 2.8 million downloads. The document discusses ideas for how retailers and brands can leverage ShopSavvy's capabilities, such as driving in-store foot traffic through games, offering loyalty rewards for scanning, and enabling social connections between brand fans.
Early ShopSavvy Deck
ShopSavvy is a mobile application that allows users to scan 1D and 2D barcodes on products using their phone's camera. It returns product information and prices from online and local retailers. ShopSavvy has over 1 million users and 2.8 million downloads. The document discusses ideas for how retailers and brands can leverage ShopSavvy's capabilities, such as driving in-store foot traffic through games, loyalty programs that reward scanning, and location-based personalized offers.
Flash sales report
The document provides an overview of flash sales in India. It discusses how flash sales are a relatively new concept in India that are gaining popularity among online retailers and consumers. Flash sales involve offering a single product for 24-36 hours at a steep discount. This builds a large database of potential customers and allows retailers to test different product mixes. While the logistics can be tricky, customers of flash sales sites are more likely to purchase again and have higher lifetime value compared to traditional online retailers. Overall, the introduction of flash sales in India has made online shopping more attractive for consumers.
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Group Buying e-commerce websites allow sellers to offer large discounts by guaranteeing a minimum number of customers. They work by negotiating a deal with a seller, then advertising it on the site. If enough customers sign up within a set time, the deal is valid and purchases are processed. This lets sellers acquire more customers cost-effectively while customers get better prices. The site owner earns revenue by taking a cut of each sale or through affiliate links and ads. They handle all aspects of promoting, tracking and fulfilling the deals.
Ugc net notes
Veblen goods are commodities for which demand increases as price increases, unlike typical goods where demand decreases with higher prices. For Veblen goods, higher prices signal higher status, making the goods more desirable. Luxury goods like designer handbags and expensive wines are often considered Veblen goods because raising their prices can increase demand by making them appear more exclusive. Marketing focuses on understanding customer needs while selling focuses on the needs of the seller and promoting existing products. Distribution channels refer to the methods companies use to get products to consumers, and include both direct channels like online sales as well as indirect channels that go through wholesalers and retailers.
Connected Commerce
This document discusses strategies for retailers to expand from single channel to multichannel or omnichannel selling. It defines the differences between single, multi, and omnichannel approaches and outlines the benefits and tradeoffs of each. It also provides an overview of key sales channels like online stores, retail, social media, marketplaces, and more. It examines factors to consider when deciding which channels make sense and provides data on how channel expansion can increase revenue and performance for different types of retailers and industries.
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【业务选择办理准则】
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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WithBuy
- 2. Philippine’s new concept Of social commerce WithBuy is social commerce that is using human network in social network service through group shopping. But the difference with exiting social commerce web site is when the customer collects the group buyers, they have the chance to start a business and get an extra income and Customer will be the one to click like on the item/s And select that they like or wish to buy. Since this is our first step, we can assure that through your big support, this shopping system will upgrade and appeal to public which could give a good career and good income to everyone. Thank you.
- 3. Let’s buy good products at a lower prices Appliances, Fashion accessories, cosmetics, etc, all of that industrial product will be WithBuy’s deal items. Each item or product of WithBuy has a standard quantity. So, if ever th at all the buyers will fill the quantity or meet the minimum order, the WithBuy can provide a big discount prices for every buyers. Buyer can be a WithBuy shopping host, selling product what they wish to sell. All WithBuy products will provide a maximum of 60% discount price.
- 4. all in one system Manufacturer – WithBuy – customer
- 5. More distribution process, price will be high! Existing route manufacturer-broker-shipping-wholesale-shop-customer In Iloilo City Manufacturer – broker – shipping – wholesale or shop – shipping – shop – customer *Because Iloilo City is an island. So, most of the items are from in Manila City or in Cebu City, so it has another route or additional route for the customer.
- 6. all in one system Manufacturer – WithBuy – customer BROKE R SHIPPING MARKETING
- 8. all in one system Reduce cost in existing distribution process; WithBuy customer can buy at maximum 60% in discounted price.
- 9. But… 1 buyer Group buyers But the manufacture can not accept only one order.
- 10. is Social Commerce. . Social Commerce is using human network in social network service through group shopping, selling product. Human network group shopping Social Network Service Social Commerce
- 11. What is social network service (SNS)? A service that connects people via internet connection either for business or for other personal purposes. Example
- 12. What is group shopping system? Buyers who want to buy the same item, Should they look for other buyers through online and buy big stock of that item/s and so they can get big discount for that from manufacturer. P50 P120 Let’s buy together! P200
- 13. Human network. SNS Shopping host Selling a product at a low price through an internet group purchase.
- 14. shopping host What is shopping host Shopping host They will be the one collecting the group buyers. They using their own human network (facebook, instagram etc) advertise WithBuy deals, and collects buyers. They can choose deal item, in WithBuy. (they will be the one decide of what item wish to sell) When they collects the group buyers, they have chance to earn extra income.
- 15. shopping host . shoes Invite shopping host Invite friends and make group The group post on their face book Every group decide of what item to sell WithBuy provide catalog for group Contact WithBuy and conduct meeting
- 16. shopping host . 999 302 600 Let your face book friends vote Contact WithBuy and become a shopping host WithBuy deal with manufacture Shopping host A team face book 5/9-5/24 shopping host Eric Drey Michi Rone Shopping host Sell products to buyers. Shopping hosts collecting the buyers Shopping hosts are start selling
- 17. shopping host . Buyer will be WithBuy shopping host and Manage their business through their social network services, they can use their wide human network and buyer’s trust, so make a deal. Me too. Deal item is… I want buy Me too.
- 18. Benefits of . shopping host No need any budget. Can work in their house. Two jobs at the same time (double income). No risk in remaining stocks. You can manage your own online business!
- 19. invites shopping host . To become a shopping host, your business dreams will come true! All the people that have account. All the people who knows about No need any budget! You can manage your own online business!