The document discusses three ways for good causes to get more views on their content: 1) Appealing to emotional responses in viewers, 2) Leveraging social motivations by making content share-worthy, and 3) Optimizing content for high click-through rates on shares to maximize views. It suggests nonprofits refer to research from Viral Marketing: The Science of Sharing and Unruly Media to improve in these three areas and better spread their message online.

1. Winning
Richard Roaf
@rroaf www.alter-eco.co.uk
How good causes can get more views

3. 1. EMOTIONAL RESPONSES
2. SOCIAL MOTIVATIONS
3. CLICKS PER SHARE
Winning

6. Source: Viral Marketing: The Science of Sharing

10. 1. EMOTIONAL RESPONSES
2. SOCIAL MOTIVATIONS
3. CLICKS PER SHARE
Winning

12. Source: Unruly Media
8 SOCIAL MOTIVATIONS

19. 1. EMOTIONAL RESPONSES
2. SOCIAL MOTIVATIONS
3. CLICKS PER SHARE
Winning

20. 3. CLICKS PER SHARE

21. 3. CLICKS PER SHARE
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