Alter Eco's Richard recently gave a presentation on "Winning YouTube: What the Research Says" at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video.

1. Winning
Richard Roaf
@rroaf www.alter-eco.co.uk

2. “Anyone who says they can make
anything go viral is probably a snake
oil salesman or really naive.”
Adam Mordecai, Upworthy

3. 3 INGREDIENTS
1. Seeding
2. Shares per view
3. Clicks per share

4. 1. Seeding
Abandon the myth of virality

5. • Dove ad had 1356 online communities
• Find yours & the gatekeepers
Image: Face Group & Pulsar

6. 2. Shares per view
• Dr. Karen Nelson-Field assessed 800 Videos by
emotional responses
• Correlated to share rates

7. Emotions that Drive Sharing
Be arousing
Source: Viral Marketing: The Science of Sharing

8. Emotions that Drive Sharing
Be arousing
Be positive
Source: Viral Marketing: The Science of Sharing

9. Emotions that Drive Sharing
Be arousing
Be positive
Make people angry
Source: Viral Marketing: The Science of Sharing

10. Emotions that Drive Sharing
Be arousing
Be positive
Make people angry
Show personal triumph
Source: Viral Marketing: The Science of Sharing

11. 3. Clicks per Share
The name
Description
Image

12. Check these guys out
• Face Group: „How Stuff Spreads: How Videos Go Viral part 1 & 2‟
Blogs
• „Viral Marketing: The Science of Sharing‟, Karen Nelson-Field
• Upworthy: One Girl Explains This Kinda Weird But Fun Website
Upworthy, YouTube Video
www.alter-eco.co.uk/ogn
richard.roaf@alter-eco.co.uk @rroaf