A guide for developing objectives, strategies, tactics and an effective approach to creating, promoting and managing winning digital content.
Presented at an EiE Nigeria content marketing masterclass during 2017 Social Media Week Lagos.
How to Use Content Marketing to Generate Engagement and Coverage Cision
Content marketing may be a purchase trigger, but a content-only strategy will leave you short of your goals. It takes great content plus savvy PR promotion to increase awareness, coverage and leads.
How to Use Content Marketing to Generate Engagement and Coverage dispels the myth of “build it, and they will come.” It instead focuses on how to integrate PR and content marketing for an increased ROI.
With this white paper, you’ll learn how to:
* Create content that entertains, visually engages, and informs
* Optimize content marketing for your customers and the media
* Develop a content marketing ecosystem that bridges the PR and marketing teams
Learn how to generate the awareness and coverage your brand needs with How to Use Content Marketing to Generate Engagement and Coverage now! http://bit.ly/1n3TPnY
Strategies For Online Branding And Reputation ManagementFemi Falodun
Using Donald Trump and Hillary Clinton's 2016 US presidential election race as case study, this presentation highlights simple steps and factors that can affect online reputation of a brand.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
Winning With Content - A Strategic Guide For MarketersID Africa
Useful tips, tools and techniques for developing content marketing strategy that works.
Presented at a content marketing masterclass organised by EIE Nigeria in conjunction with ID Africa at 2017 Social Media Week Lagos.
Facilitator: Femi Falodun.
How to Use Content Marketing to Generate Engagement and Coverage Cision
Content marketing may be a purchase trigger, but a content-only strategy will leave you short of your goals. It takes great content plus savvy PR promotion to increase awareness, coverage and leads.
How to Use Content Marketing to Generate Engagement and Coverage dispels the myth of “build it, and they will come.” It instead focuses on how to integrate PR and content marketing for an increased ROI.
With this white paper, you’ll learn how to:
* Create content that entertains, visually engages, and informs
* Optimize content marketing for your customers and the media
* Develop a content marketing ecosystem that bridges the PR and marketing teams
Learn how to generate the awareness and coverage your brand needs with How to Use Content Marketing to Generate Engagement and Coverage now! http://bit.ly/1n3TPnY
Strategies For Online Branding And Reputation ManagementFemi Falodun
Using Donald Trump and Hillary Clinton's 2016 US presidential election race as case study, this presentation highlights simple steps and factors that can affect online reputation of a brand.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
Winning With Content - A Strategic Guide For MarketersID Africa
Useful tips, tools and techniques for developing content marketing strategy that works.
Presented at a content marketing masterclass organised by EIE Nigeria in conjunction with ID Africa at 2017 Social Media Week Lagos.
Facilitator: Femi Falodun.
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Instagram continues to lead as the fastest-growing platform on social media. The visually-engaging platform is a prime opportunity for companies and brands to connect with the next generation of buyers, especially through the use of influencer marketing. This session provides an in-depth look into building an Instagram following and steps companies can take to build strategic partnerships with influencers and brand ambassadors.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here. Enjoy!
Content marketing and content creation..pptxIPCSTrivandrum
Content marketing is a marketing strategy that involves the creation and distribution of materials such as articles, images, blogs, videos, social media posts, and emails to attract audiences, promote brand awareness, and drive sale
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.
Congratulations Graduate! Eleven Reasons Why I Will Never Hire You.Mark O'Toole
Over the past 20 years, I’ve been in hiring roles and have received thousands of resumes from new college graduates. I’ve interviewed many for real jobs and done my share of informational interviews. Sometimes I’ve hired people into entry-level positions. More often though, I haven’t.
Those who did not get the job were sometimes just not the right fit. Other times, they were trumped by a more impressive candidate or victim to some other random event mostly out of their control.
Too many had the background to make the cut or at least garner a second interview. But disastrous interviewing skills brought you down.
Here are my top reasons why I will never hire you.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
17 Ways to Design a Presentation People Want to ViewJim MacLeod
Tired of boring PowerPoint presentations? Me too. Here are 17 tips to help you create a presentation that not only engages the audience, but forces them to remember what you want them to remember.
Instagram continues to lead as the fastest-growing platform on social media. The visually-engaging platform is a prime opportunity for companies and brands to connect with the next generation of buyers, especially through the use of influencer marketing. This session provides an in-depth look into building an Instagram following and steps companies can take to build strategic partnerships with influencers and brand ambassadors.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
Frameworks provide a structured approach to Content Marketing. We asked a panel of experts from our Content Committee which frameworks they swear by across topics such as Audience, Strategy, Creativity, Distribution and Measurement and collated them all for you here. Enjoy!
Content marketing and content creation..pptxIPCSTrivandrum
Content marketing is a marketing strategy that involves the creation and distribution of materials such as articles, images, blogs, videos, social media posts, and emails to attract audiences, promote brand awareness, and drive sale
Life is a PITCH - Brand Communications and Public Relations 101Creative For More
If you are an entrepreneur, SME owner, or just looking to home your media skills, this webinar will help you understand the fundamentals of brand communications & public relations. You will learn the fundamentals of brand communications, how to build a purpose-driven narrative alongside a media strategy, and how to get media coverage for your business. We will also cover what it means to run a PR campaign and what angles are most likely newsworthy.
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Content creation principles
Mini creative writing
The power of purpose
Mini creative brief
Writing content guidelines
Blogs and articles
White papers and e books
Video blogs
Podcast
Webinar
Plan videos
Content Marketing For Beginners: What, Why and HowJuliana Casale
Content has become a marketing buzzword. What is it, why is it so popular & how can you measure its success? This presentation covers content types, best practices, key metrics & tools.
Strategies for Creating Interesting, Engaging, and Effective Social Media Con...Brian Huonker
Thanks to the proliferation of social media, brands are no longer competing against each other. They are competing against every form of messaging.
Consumers (particularly Millennials) know when they are being marketed to, and anything that sounds like a pitch will be ignored.
Peer opinions, in fact, are considered two to three times more reliable than brand messaging.
Staying on top of trends is as important to staying relevant and successful in the ever-changing hospitality industry. And nothing changes more often than social media.
Similar to Winning With Content - Masterclass by Femi Falodun, ID Africa Ltd. (20)
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
2. Key points
● Content creation and management for impact
and engagement
● How does content translate into impact?
● Audience vs Content - Which is king?
3. WHAT IS CONTENT MARKETING?
A marketing program that centers on creating,
publishing, and distributing useful content
for a target audience -- usually online --
with the ultimate goal of attracting new
customers.
4. SOME CATEGORIES CONTENT THAT WORK
● Videos
● Podcasts
● Publications:
e-books, case
studies, etc
● Infographics
● Cartoons
● Articles
● Quizzes & Polls
● Newsletters
● Artworks & Others:
memes, GIFs,
5. DEVELOPING A CONTENT STRATEGY
Purpose and goals: Why you are creating content and what value will it provide
to your business?
Audience: For whom you are creating content and what’s in it for them?
Story: What specific, unique, and valuable ideas will you build your content
assets (materials and channels) around?
How will you HUMANIZE the brand?
Process: How you will structure and manage your operations to activate your
plans and ensure continuity?
Measurement: How you will gauge performance and continually optimize your
efforts?
6. STRATEGY STATEMENT
???
Example: “Create an entertaining, informative online reference guide that converts
Nigerians into passionate fans and supporters of the country’s military."
8. CONTENT CREATION
Message
Theme
Topics
Strategy
Why you should appreciate
the Nigerian Army
1. John Adamu, special forces hero who
saved a 100 civilians in Sambisa
(mini-docu)
2. 10 reasons why women find soldiers
irresistible (article)
3. 5 of the funniest things about life
in the NDA (social 1 min video)
Nigerian Army deserves
honour, love and respect of
all citizens
Use emotive, fun storytelling based on exciting life
of the Nigerian soldier, to recruit audiences across
digital and social channels.
Create an entertaining, informative online reference
guide that converts Nigerians into passionate fans and
supporters of the country’s military.
Tactic
9. CONTENT PLAN
Message Theme Topic Content Channel
We want
civilians to
love and show
support for the
army
Why you should
appreciate the
Nigerian Army
1.) John Adamu,
special forces
hero who saved a
100 civilians in
Sambisa forest
2.) 10 reasons
why women find
soldiers
irresistible
3.) 5 of the
funniest things
about life in a
military school
1.)
Mini-documentary
3.) Article
3.) 1 min Social
video
Listicle with
GIFs and Memes.
Youtube
Blog, Bella
Naija, theNETng
Facebook, IG,
Twitter
Zikoko
12. CONVERSATION & LISTENING
● Customer service
● Influencer management
● Keyword & Hashtag Tracking
“Monitoring sees trees; listening sees the forest.”
30% of Tweets mentioning your company don’t include your
Twitter handle.
Only 9% of Tweets are actually directed at your brand.
14. QUICK TIPS
Keep a Brainstorming Google Doc and Evernote
Track Topics with Trends and Pull Ideas Into Evernote
Map Content Ideas Against Google Analytics
Keep An Ongoing Content Ideas Board
15. QUICK TIPS
Share Performance Metrics in Weekly or Monthly Meetings
Use Feedly To Stay Up To Date With Your Industry
Plan With a 6 month Editorial Calendar
Have Weekly Meeting to Ensure Alignment
Use Trello To Keep Track of Ideas