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The document discusses strategic marketing planning and its importance for market orientation. It defines strategic planning as developing and maintaining a strategy that aligns an organization's goals and capabilities with changing marketing opportunities. Strategic planning involves three main areas: corporate mission and goals, business unit strategies, and functional strategies. It also outlines the key elements of strategic planning like SWOT analysis, goal formulation, and strategic program implementation and control.
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The document discusses strategic marketing planning. It explains that strategic marketing planning involves analyzing the situation, setting goals and objectives, selecting strategies and tactics, and then implementing and evaluating them. The key steps in strategic marketing planning are conducting a situational analysis, developing marketing objectives, determining positioning and competitive advantages, selecting target markets, and designing a strategic marketing mix. An annual marketing plan is then created to implement the strategies over the coming year.
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This document discusses marketing management and strategic planning. It covers key topics such as marketing and customer value, the value chain, strategic planning at the corporate, division, and business unit levels, SWOT analysis, goal formulation, and developing a marketing plan. The value chain and core competencies are important frameworks for identifying ways to create customer value. Strategic planning involves defining missions and goals at different levels and assessing growth opportunities. Developing a strong marketing strategy is essential but needs effective implementation to succeed. Ongoing monitoring and adaptation to changes are also important aspects of strategic planning.
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V47 Ch2 Dev Marketing Strategies Lesley Yu
1) The document discusses marketing strategies and plans, including placing marketing at the beginning of planning processes and seeing companies as part of the value delivery process.
2) It also covers using the value chain to identify ways to create more customer value through partnerships in the supply chain and using core competencies to create core products that enable value in end products.
3) Additionally, the document discusses integrating value exploration, creation, and delivery in marketing frameworks and using marketing plans at both the strategic and tactical levels to direct marketing efforts.
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1) Disney engages in strategic planning to guide its various business divisions, which include movies, TV, theme parks, and merchandising.
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3) Marketing plays a key role in strategic planning by identifying opportunities in different market segments and developing marketing strategies using the four P's framework.
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The document discusses strategic marketing planning. It explains that strategic marketing planning involves analyzing the situation, setting goals and objectives, selecting strategies and tactics, and then implementing and evaluating them. The key steps in strategic marketing planning are conducting a situational analysis, developing marketing objectives, determining positioning and competitive advantages, selecting target markets, and designing a strategic marketing mix. An annual marketing plan is then created to implement the strategies over the coming year.
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Here is a 2-page assignment on the role and responsibilities of a Product Manager at Amazon:
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The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
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Strategic marketing planning involves developing a strategic fit between a firm's objectives and resources and market opportunities. It defines the corporate mission and establishes business units. The planning process includes analyzing market opportunities, developing strategies, planning programs, and managing efforts. Key aspects of strategic planning are defining the mission, conducting SWOT analyses, using tools like the BCG matrix, GE model, and Ansoff's grid to evaluate business units and strategies, and implementing control processes.
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It then provides examples of elements that should be included in a sales plan such as specific and measurable sales goals, targeted accounts, sales activities and timelines.
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The document outlines learning objectives and concepts related to strategic planning, marketing strategy, and marketing management. It discusses strategic planning steps including setting objectives and analyzing business portfolios. It also covers developing customer-driven marketing strategies, implementing marketing plans, and measuring marketing return on investment. Key topics include the marketing mix, market segmentation, positioning, and the roles of marketing in strategic planning and partnering with other departments.
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The document presents a marketing plan for a new venture. It defines key terms like market plan and marketing plan. It outlines the differences between a business plan and a marketing plan. It discusses the importance of marketing research and understanding the target market. Finally, it outlines the steps involved in preparing an effective marketing plan, including defining goals and objectives, developing marketing strategies, and implementing and monitoring the plan.
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Strategic planning is carried out at different levels of an organization. At the corporate level, headquarters define the corporate mission, establish strategic business units, assign resources to each unit, and assess growth opportunities. Each business unit then develops its own strategic plan, which includes analyzing strengths, weaknesses, opportunities and threats, setting goals, developing strategies to achieve goals, implementing programs, and collecting feedback to adjust plans over time in response to a changing environment. The strategic planning process aims to align business unit plans with the overall corporate mission and strategy.
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Strategic marketing involves analyzing a company's environment, situation, opportunities, and developing a plan. The planning process includes analyzing the company, planning decisions, implementing plans, and controlling results. Key questions for developing a mission include determining what business the company is in, who the customers are, and what the company exists for. A strategic audit examines internal and external factors, including a SWOT analysis of strengths, weaknesses, opportunities, and threats. Portfolio analysis involves assessing current and future business units and products. Marketing plays a key role in strategic planning by working with other functions to develop a system of plans to achieve objectives and customer satisfaction.
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This document discusses strategic marketing planning and provides an example of how it works. It explains that strategic marketing planning must encompass all levels of an organization and includes laying out target markets, value propositions, promotion, merchandising, pricing, sales, and service. It also notes that strategic planning involves performing a SWOT analysis, outlining specific and measurable goals, formulating strategies to achieve those goals, implementing the plan, gathering feedback, and improving over time.
Strategic marketing planning ppt @ bec doms
Strategic marketing planning involves developing a strategic fit between a firm's objectives and resources and market opportunities. It defines the corporate mission and establishes business units. The planning process includes analyzing market opportunities, developing strategies, planning programs, and managing efforts. Key aspects of strategic planning are defining the mission, conducting SWOT analyses, using tools like the BCG matrix, GE model, and Ansoff's grid to evaluate business units and strategies, and implementing control processes.
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The document discusses marketing and provides an outline of topics related to marketing management including:
- The role of marketing and how it compares to product management
- Types of marketing conferences and qualifications
- External links and references related to marketing management
It then provides examples of elements that should be included in a sales plan such as specific and measurable sales goals, targeted accounts, sales activities and timelines.
The document also lists stakeholder benefits of project management such as better scheduling, cost containment and communication. It describes benefits for team members, functional managers and senior managers of using project management practices.
Marketing strategy implementation and control
This document discusses the importance of effectively implementing marketing plans. It notes that the success of any marketing plan relies on how well it is implemented and managed. A marketing plan indicates objectives, strategies, and tactics for accomplishing planned activities and serves as a guide for implementation and control. The document outlines the annual marketing planning cycle of strategic planning, implementation, and evaluation. It emphasizes that people tasked with implementing the plan must have strong communication, teamwork, and motivational skills. Periodic reviews of key performance indicators are needed to identify any gaps between the plan and actual results for making necessary adjustments.
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This document provides a marketing plan submission for Hiscox Ltd. It contains the following:
1. An examination of techniques for analyzing the internal and external factors that influence Hiscox's marketing planning, including using tools like the BCG matrix, GE matrix, and product life cycle analysis.
2. An evaluation of Hiscox's capabilities for future marketing activities and an assessment of the main barriers to effective marketing planning such as lack of innovation or funding challenges.
3. A marketing plan is proposed for a new Hiscox product or service with recommendations for pricing, distribution, and communications. Implementation factors and how to address them are also discussed.
4. An exploration of how ethical issues can influence marketing planning and
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This document discusses global organization and leadership in managing global marketing efforts. It covers several topics:
- Leadership requires articulating beliefs, values, and intended scope of activities. Effective leaders in the 1990s identified and exploited an organization's core competencies.
- Organization structures must balance centralized control with localized response. Leading companies use flat, simple structures that are flexible and responsive. A matrix design balances geographic, product, functional, and customer expertise.
- Control involves planning, budgeting, and using formal methods like audits to ensure resources are efficiently used to meet objectives. Objectives and budgets are influenced by market potential and competition. Audits comprehensively examine strategies, policies, and activities.
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Strategic planning involves determining an organization's objectives and strategies to achieve them. The process includes defining a mission, assessing resources and the external environment, formulating strategies, implementing operating plans, and monitoring performance. Key elements of marketing strategy are the target market, and the marketing mix of product, price, place, and promotion. Strategic business units within diversified companies each pursue their own mission independently. Market planning methods also include Porter's five forces model, SWOT analysis, and the BCG matrix to evaluate portfolio performance.
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A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited. Chapter 03 (developing and enacting strategic marketing plans)
The document discusses strategic marketing planning and outlines the 7 steps in the strategic planning process: 1) defining organizational mission, 2) establishing strategic business units, 3) setting marketing objectives, 4) performing situation analysis, 5) developing marketing strategy, 6) implementing tactical plans, and 7) monitoring results. It provides details on each step, including defining the mission, using SWOT analysis, developing strategies using models like the Product/Market Opportunity Matrix and the Boston Consulting Group Matrix, creating tactical plans, and monitoring results. The overall process is presented as critical for guiding resource allocation and integrating perspectives across an organization.
Keith turner quick silver funding solutions - the role of finance in the str...
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A good strategic plan includes metrics that translate the vision and mission into specific end points. This is critical because strategic planning is ultimately about resource allocation and would not be relevant if resources were unlimited. What does a marketing plan include?
A marketing plan includes five key elements: an executive summary and table of contents, a situation analysis, a marketing strategy, financial projections, and implementation controls. It provides direction for reaching marketing objectives by outlining research that will be conducted, relationships that will be established and maintained, and metrics to track progress toward goals.
Strategic Marketing Planning
The document discusses key concepts in marketing strategy and planning including vision, mission, objectives, goals, core competencies, strategic architecture, products/services, stakeholders, and critical resources. It also outlines steps for creating a marketing plan such as summarizing the strategic situation, describing target markets, setting objectives, formulating a marketing program, and forecasting sales.
Marketing plan
The document discusses the key components and steps in developing an effective marketing plan. It explains that a marketing plan should analyze the internal and external environment, define marketing objectives and strategies, and outline the marketing mix and tactics. The marketing plan development process involves conducting market research, analyzing the customer, competitor and industry landscape, and identifying opportunities and threats. Finally, the marketing plan should define the target market and describe the business situation, objectives and strategies to guide promotional activities.
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How is strategic planning carried out at different levels of the organization
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leading-organizing-and-controlling-the-global-marketing-effort
Quick silver funding brian brinson - the role of finance in the strategic-pl...
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Chapter 03 (developing and enacting strategic marketing plans)
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- 1. Memenangkan Pasar melalui Perencanaan Stratejik yang Berorientasi Pasar
- 2. Kotler tentang Pemasaran Lebih penting melakukan apa yang secara Stratejik benar daripada apa yang menghasilkan keuntungan dengan seketika.
- 3. Perencanaan Stratejik(Strategic Planning), didefinisikan sebagai : “Proses Pengembangan dan Pemeliharaan sebuah Strategi yang sesuai antara Tujuan dan Kapabilitas Organisasi dan Peluang- Peluang Perubahan Pemasaran Perusahaan”.(Kotler/Amstrong,Ch.2) Executive Opinion
- 4. Perencanaan Stratejik : Tiga Bidang Utama dan empat Level Organisasi Strategic marketing plan Marketing plan Tactical marketing plan
- 5. Corporate Mission Corporate Goals & Objective Corporate Development Strategy Development Of Resources SBU nSBU 2 Strategy Business Unit 1 Business Unit Objectives Competative Strategy Development Resource Across Product-Markets Fuctions Human Resource Strategy and Plan R&D Strategy and Development Marketing Strategy for Product Market Entry X Tactical Marketing Plan for Product Market Entry X Corporate Strategy Business Strategy /SWOT Functional Strategy Environmental Factors Operations Strategy And Plans Hierarchy Strategy (Walker “Marketing Strategy ),p.11
- 6. Marketing Plan Elements Marketing Strategy Product Promotion Distribution Price Marketing Mix Business Mission Statement Objectives Situation or SWOT Analysis Target Market Strategy Implementation Evaluation Control
- 7. Corporate and Division Strategic Planning ► Aktivitas Perencanaan, meliputi : Mendefinisikan Misi Korporasi Menetapkan Unit Bisnis Stratejik, dan Menentukan alokasi Sumberdaya untuk SBU’s Merencanakan Bisnis Baru, Merampingkan Bisnis Lama
- 8. Lingkup Industri Lingkup Produk dan Penggunaan Lingkup Kompetensi Lingkup Vertikal Lingkup Segemen Pasar Lingkup Geographik Menetapkan Lingkup Pernyataan Misi Persaingan Utama Perusahaan :
- 9. Corporate and Division Strategic Planning Karakteristik SBUs SBU adalah Bisnis Tunggal atau kelompok bisnis terkait yang dapat direncanakan secara terpisah dari bagian perusahaan lain. Mempunyai kelompok Pesaing tersendiri. Mempunyai manajer yang bertanggung jawab atas perencanaan strategis dan Has a manager who is responsible for strategic planning and profit
- 10. Business Unit Strategic Planning Marketing Alliances Product or service alliances Promotional alliances Logistical alliances Pricing collaborations Partner Relationship Management, PRM Program Formulation and Implementation
- 11. Perencanaan Stratejik Bisnis Business Mission SWOT Analysis: Internal SWOT Analysis: External Goal Formulation Strategic Formulation Program Formulation & Implementation Feedback and Control Tahapan Perencanaan :
- 12. Strategic Business Planning SWOT Analysis Peluang dan Ancaman dari Lingkungan External Internal strengths and weaknesses Monitoring kekuatan kunci kecenderungan masa kini Untuk kecebderungan lain, Analisis tingka laku Peluang Pemasaran (MOA)
- 13. Strategic Business Planning SWOT Analysis Opportunities and threats stemming from the external environment Kekuatan Internal dan Kelemahan Kesadaran Merek, Citra, reputasi Distribusi, harga, loyalitas Pelanggan, manfaat produk. Finansial, R&D, manufaktur.
- 14. The Marketing Process Steps in the Marketing Process: Analyzing market opportunities Developing marketing strategies Planning marketing programs Managing the marketing effort : . Annual-control . Profitability-control . Strategic-control
- 15. Managing The Marketing Process Marketing Departments can be organized by : Function Geographic area Products or brands Customers or markets Corporate divisions Global aspects
- 16. Managing The Marketing Process Types of Control Annual plan Profitability Efficiency Strategic Tanggung jawab top dan middle management Menjelaskan apakah hasil perencanaan dicapai.
- 17. Managing The Marketing Process Types of Control Annual plan Profitability Efficiency Strategic Tanggung Jawab Pengawas Pemasaran Menjelaskan di mana perusahaan menghasilkan uang dan mengalami kerugian.
- 18. Managing The Marketing Process Types of Control Annual plan Profitability Efficiensi Strategic Tanggung Lini dan staf dan pengawas pemasaran. Evaluasi dan mencoba memperbaiki efisiensi pengeluaran2 pemasaran.
- 19. Managing The Marketing Process Types of Control Annual plan Profitability Efficiency Stratejik Tanggung Jawab Top Manajemen dan Audit Pemasaran. Menjelaskan apakah perusahaan dapat mencapai peluang terbaik.
- 20. Strategic Opportunity Matrix Present Product New Product New Market Market Penetration Market Development Product Development Diversification Present Market Market Condition Offering Product