The search for 'lg gu10 led light' shows it is temporarily out of stock, but third-party sellers are offering higher-priced alternatives through FBA. Even with a higher price and lower feedback, the new seller wins the buy box due to FBA advantages. Ultimately, consumers could pay significantly more than the lowest price available, benefiting Amazon through prime subscriptions and seller fees.

1. Search Result for “Lg gu10
led light”

2. Temporarily out of Stock

3. Available with third party seller

4. Few Days Later

5. New Sellers Arrives with FBA
and wins the Buy box with
higher price

6. New seller has 98% feedback compared to
100% feedback with the cheapest seller and
still it gets to win buy box because it is FBA

7. If you were not Amazon prime customer you’d pay £3.99 postage on top
of £9.99 = £13.98 for the product you could have got it for £7.95 so you
are 6.03 worse off buying from this buy Box or you are paying 75%
higher pricer for this item with Amazon.

8. Amazon is clear Winner all the Way
> They get your Amazon prime subscription
> They get Amazon FBA fees from seller
on top of Amazon commission