The document contrasts the behaviors and mindsets of winners and losers. It states that winners fail many times but eventually succeed through perseverance, see opportunities in challenges, work to make a difference rather than just money, build things rather than just buying things, are curious rather than discouraged by what they don't understand, communicate effectively, achieve small victories rather than trying to conquer everything at once, prepare for the unexpected, earn respect through results, make things happen rather than letting things happen, look for solutions rather than just staring at problems, help others succeed as well, learn from more successful people, act on decisions rather than just reviewing options, define their own success rather than following others, face their fears rather than escaping them, use free