Win mapping is collaberative vision making. Each participant in a win mapping strategy session is a creator and an owner of a shared success strategy. Every Win Map is different because every opportunity is different. A Win Map it is a great way to introduce and articulate a complex strategy in a natural easily digestible way.

1. WIN MAPPING IS COLLABORATIVE VISION MAKING. EACH
PARTICIPANT IN A WIN MAPPING WORKSHOP IS A CREATOR AND AN
OWNER OF A SHARED SUCCESS STRATEGY. EVERY WIN MAP IS DIFFER-
ENT BECAUSE EVERY OPPORTUNITY IS DIFFERENT. THIS IS A “STRAW”
MAP SHOWING A TYPICAL OUTPUT FROM A SIMPLEMIND WIN MAP
STRATEGY PROPOSAL INTERGRATES
WINNING PLATFORM W SURPRISE ELEMENT:
-Thematic lead: cultural resonance
-Differentiating position statement
-Economic buyer: r.O.I. Message
-Key buyer: local presence
-I.T. Buyer: sytem compatibaility
-Introduce surprise element
PROPOSAL
CONSIDERATION FINALIST
PRESENTATION
CONTEXT EXAMPLES: FOCUSING QUESTION EXAMPLES: FIRST CUT
MOVE TO
-What do we know about ABC’s strategic -What is the buying history of ABC? Do LIVE PRESENTATION
plan? 12 mo, 3 years? they consider factors other than price?
-What do we need to find out to truly -What are the individual buyers personali-
understand the real buying factors in this ties, agendas, and goals?
COMPETITION ASESSMENT QUESTIONS:
opp? -What are the cultural/emotional drivers
-What are the internal forces in ABC we need to know about?
-Is ther an incumbet? A percieved favorite?
company we need to consider? -What is the strength of our relationships
-Is there a low baller in the mix?
-What are the expernal forces on the with the company?
-Are the candidates equally qualified?
company that will effect how they see the -How do internal politics and organization-
-What unique position do we hold?
world? al structure effect our aproach?
-What is the SWOT of each competitor?
-What trends, strategies, or foresight can
-Vs our SWOT analysis?
we offer that will enlighten and add value
to our proposition?
NEW BIG OPPORTUNITY
NEEDS ASSESSMENT QUESTIONS:
LIVE PRESENTATION REVIEW
-Where do all the buyers needs overlap?
-Which needs/agendas are individual? -Do we have a strong well informed
-What are the critical winning factors? by theme with no more than three major
PURSUIT STAGE REVIEW/PIT STOP
buyer/influencer? points(encapsulate the rest)
-What are the emotional/cultural -Who will be sitting in our live presenta-
-What did we learn that should effect how
resonating factors by buyer/influencer? tion?
we adjust our message
-How long is out presentation? Have we
rehearsed and edited what we will talk
-What new internal or external dynamics
about to fit well within the timeframe?
do we need to adjust for at this stage?
-Is there a Q&A at the end? Have we
-Were our assumptions on target? Do we
timed our talk to allow plenty of time for
tweak or change course based on what
this?
we know now?
-What should we present vs what should
-What are the cultural/emotion/ business
we print and hand out with supportive
factors at stake which will determine the
details?
outcome of the race
-Do we have a strong visual that captures
our main points in context?
-Have we rehearsed this together enough
times to eliminate the need to read
anything?
THE 3 MAJOR SUCCESS FACTORS OF A WIN MAP WORKSHOP
1) Collaboration makes every member an owner of the strategy: Each member is an owner and
creator of the strategy. When you create and own something you have higher motivation to see
it through.
2) Visualization increases internalization and motivation: Human beings are visual animals. We
SEE a vision and that vision is a picture of some kind. We understand the world in context, that
means we understand things as they relate to each other. A picture of a strategy puts the strate-
gy into a single view so everything is in context, just the way we naturally understand things.
It makes the actions, processes, pieces and parts charged with meaning because they have a
framework and purpose that is understood and supported.
3) Win Mapping is a blast!
Think your team could benefit from a WIN MAP workshop? We’d love to talk to you about it.
Contact us and we can discuss it. 404-401-9549 or email michael.taylor@simplemindinc.com
concept/design and illustration by Michael Taylor 2012. You may share or use this with author attribution under creative commons attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) liscense