WINE BAR IN ASIA PROJECT_Linkedin
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The document outlines a project to open wine bars in Asia. It discusses the team members who have international experience, passion for wine, and connections in France and Asia. It then analyzes the competitive landscape and growing wine market in South Korea. The strategic analysis identifies opportunities in Asia. The project proposes a new wine bar concept, company structure, and 3-year development plan to open locations in South Korea while sourcing wine from producers. The long term goal is to consolidate the holdings in Korea and France under a single brand.
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- 1. WINE BAR IN ASIA PROJECT An ESSEC Strategic Project ESSEC Management Général - MG56 MG56 Essec Strategic Project by O. Jonot / C. Flament / C. Goasdoue / E. Mawet1
- 2. The Team Christophe Emmanuel ChristopheOlivier International Experience Current Job Passion for Wine French Overseas Departments and Territories Japan South Korea Worldwide every week Manages 1000 people Project Management Information System Market Leader (Technical & Sales) Marketing Manager √ √ √√
- 4. South Korea Environment South Korea has a strong economy The wine market in South Korea after a small break due to 2008 crisis has a constant growth
- 5. Strategic Analysis Review Leads to the conclusion that there is clear opportunities to seize
- 6. A New Breakthrough Concept
- 9. Wine Producers & Supply Chain
- 10. 3 years development plan HQ Holding – Financial Data Korean Holding – Financial Data Korean La Robe Rouge 2 holding consolidation
- 11. Long term View