The document discusses various marketing campaigns and materials created for Microsoft products and initiatives including: 1. A SQL Server 2008 R2 resource kit containing information on new features in the R2 edition across two discs. 2. A LEGO phone direct mail campaign inviting executives to a Windows Phone 7 event including a LEGO phone kit and registration details. 3. Various marketing pieces created for the Windows Phone 7 and Bing launches, including registration pages, emails, posters and ads.

1. Web | Video | Motion Graphics | Integrated Campaigns

2. MOTION GRAPHICS

3. MICROSOFT ADVERTISING

4. PARALLELS

5. WEB / INTERACTIVE

6. MICROSOFT PARTNERS NETWORK Solution Incentives Training Guide Distribution Co-Op Activation Kit

7. SQL SERVER 2008 R2 Resource Kit The SQL Server 2008 R2 Resource Kit was handed out at various tech events to provide information on the new features included in the R2 edition of SQL Server. The kit included a folder that contained two discs. The content disc contained onesheets, white papers, decks, videos and demos and the virtual machine disc included a 180-day trail to try SQL Server 2008 R2.

8. INTEGRATED CAMPAIGNS

9. WINDOWS PHONE 7 LEGO Phone Direct Mail Invitations Over 400 LEGO invitations were sent to executives inviting them to attend the Windows Phone 7 Executive Event Series. The campaign encouraged invited executives to have fun with their phone again. The direct mail piece included the box that displayed the event information, a blank LEGO phone, an icon sticker sheet that allowed invitees to customize their phone, a voucher to receive the real Windows Phone 7 if they register for the event, and a USB stick that directs them to the registration page.

10. WINDOWS PHONE 7 Executive Registration Page Registration Email SMB Registration Page Executive attendees could access the registration page through the USB drive included in the DM piece or through the registration link in the event announcement email

11. WINDOWS PHONE/ AT&T Cobranded Print/Web For the Windows Phone 7 launch, we provided co-branded print and web pieces for Windows Phone and AT&T. The co-branded pieces included ads that ran in student newspapers, Facebook ads, and retractable banner signs

12. BING Black Book Web-Version Announcement Target Audience Posters Internal Launch Email The Bing Black Book is a Microsoft Internal resource that provides market research for Microsoft employees. In order to announce the release of the web-version Black Book, we teamed up with Bing to provide quick reference print pieces and an email announcement. Mini Black Book

13. GLOBAL DIVERSITY AND INCLUSION Promo Material For the GD&I group, Martini took the preexisting logo and created a branding identity used throughout their marketing materials. The complete packet included a folder, seven different brochures, four onesheets and a 12-page booklet and was distributed to new hires.

14. DATABASE TASTE CHALLENGE Video DBA Dash Interactive Game Internal Launch Email

16. Video Production

17. Video Editing

18. Graphic Design & Production

19. Copywriting

20. Website Development